Book description
7 Steps to Freedom II: How to Escape the American Rat Race by Benjamin D Suarez.
Why read it?
1 author picked 7 Steps to Freedom II as one of their favorite books. Why do they recommend it?
7 Steps to Freedom is a foundational book that reveals the key economic drivers business owners must balance in order to achieve growth.
Although the book primarily promotes a business model using direct mail marketing for customer acquisition, its lessons are just as relevant in today's digital marketing landscape.
The book encourages business leaders to shift their focus from tweaking ad creatives to reduce customer acquisition costs, to redesigning their businesses to increase customer value.
By doing so, they can afford higher customer acquisition costs and grow much faster than by merely lowering that cost.
7 Steps to Freedom …
From Robert's list on The best books on growing an excited following of fans who become your best customers.
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