Books like Making Them Believe — picked by fans

This is a captivating read that delves into the world of creating a fan base for any business.

Using Lady Gaga as a fun and intriguing example, the book demonstrates how she cultivated a loyal following while many talented artists struggle to gain recognition. Huba's choice of subject matter not only adds an element of entertainment but also highlights the effectiveness of Gaga's strategy.

The book breaks down the process into easy-to-follow steps that anyone can implement within their own business. One key lesson from Monster Loyalty is to "Make Them Feel Like Rock Stars," emphasizing the importance of making your fans feel special by acknowledging their contributions, highlighting their input, and incorporating their submissions into your work.

What sets this book apart is the simple template it provides, making it straightforward to apply the principles in a business setting.

Sticky Church may initially seem like an unconventional choice for business owners looking to improve customer retention, as it focuses on growing a congregation within a church setting.

However, the principles of customer retention remain the same across different contexts and can offer valuable insights to entrepreneurs.

Imagine enticing your customers to visit your business every week and even bringing friends and family with them - that's the power of Sticky Church.

While the book delves into Sermon Based Small Group meetings, which might not directly apply to most businesses, the underlying principles of connecting customers with each other and encouraging them to share their experiences are universal.

These ideas form the foundation of political movements, committed fan bases, and customer groups like Apple fans.

In the context of a church, Sticky Church offers unique customer retention insights that might be difficult to glean from a business-centric book. It's an… show more.

I picked up this book to learn about improvisation and the theatre, but like all memorable books, it taught me about spontaneity and how freeing ourselves from the constraint of wanting to seem smart or original actually allows us to be more creative.

I loved its focus on playfulness and experimentation, as well as being a child at heart. Many of its lessons are relevant outside the theatre.

7 Steps to Freedom is a foundational book that reveals the key economic drivers business owners must balance in order to achieve growth.

Although the book primarily promotes a business model using direct mail marketing for customer acquisition, its lessons are just as relevant in today's digital marketing landscape.

The book encourages business leaders to shift their focus from tweaking ad creatives to reduce customer acquisition costs, to redesigning their businesses to increase customer value.

By doing so, they can afford higher customer acquisition costs and grow much faster than by merely lowering that cost.

7 Steps to Freedom stands out as a unique resource that elucidates this crucial concept in an easily digestible manner for business owners. If you're looking to understand the economic drivers that influence your business's growth potential, this book is a must-read.

This is another readable book—and it’s really important because these authors don’t just focus on the norms that Trump violated and that get so much attention, but actually offer an interesting analysis of the things he did administratively that weakened the office of the presidency and the national government. People tend to think Trump was a poor administrator, and in many ways, of course, he was, but his actions have consequences that we don’t always see and this book tells us about them.

In the 2024 American Presidential election, Kamala Harris faced stultifying criticism of her intellect, her motives, and her integrity, but she never gave in to it. She used her voice.

In this book, she chronicles the 107 days that lead to the election. I love her honesty in this diarized journey to what was ultimately a defeat. She writes so compellingly about the pain of losing and the humility required to face that defeat. I felt her pain and her shock at the outcome.

But I also admired the resonating power of her dignity. Few women have experienced such public condemnation based on lies and schoolyard bullying, but she showed me in this book that one can, and always should, rise above it, stay true to oneself, and keep one’s voice.

Of the three books written by legendary Washington Post journalist Bob Woodward about the Trump Presidency (Fear, Rage, Peril), I thought Peril was the one that best demonstrated the danger that Trump’s style of populism, his authoritarian tendencies, and his post-truth rhetoric presented to the survival of liberal democracy in the US.

I was fascinated by the insider’s look Woodward offered; he makes you feel like you are in the room in Washington DC, when some of the most momentous developments in American politics in recent times unfold, from the Covid-19 pandemic, to the Black Lives Matter protests, and the January 6th riot at the Capitol—great and scary book.    

The author also reads this audiobook with professional polish making it a very pleasurable experience. Actually comforting as I would tune in often during the day doing the chores, with the iPhone in the back pocket. 

Maggie Haberman, currently a New York Times reporter with previous positions at the Post and Daily News, makes her account of the man “formidable” – to use a word from the New York Times review. But for me it was continually fascinating to hear the stories of Trump’s early years. For example, one of Haberman’s talking points is that Trump’s orientation to the world is one of hospitality, of course. This explains his charm to voters where I see none. 

It’s a long book, but I loved Haberman reading her story to me, as sad as it is, but as the saying goes, “knowledge is power,” and I feel stronger for knowing the human… show more.

This book by two Washington Post Pulitzer Prize-winning reporters contains even more behind-the-scenes looks than most at what happened during Donald Trump’s last year in the White House. Leonnig, a national investigative reporter, and Rucker, senior Washington correspondent, details nuggets such as South Carolina Sen. Lindsey Graham telling Trump a couple of days before January 6 that Pence couldn’t change the result and pointing out how Al Gore hadn’t tried doing that when he actually won the popular vote - but lost the Electoral College - in 2000. Trump replied that Gore wasn’t smart enough to pull such a move.

The authors journeyed to Mar-a-Lago a few months after the Capitol attack for a surreal interview with the former president. That alone is worth the read.

I like that this book dares to touch a raw nerve that is usually avoided in politically correct environments. This book is certainly polemical.

Basically, the claim is that North American pragmatic values have substituted classical intellectual European ones, contributing to the present-day degeneracy of science and culture and society in general, with special emphasis on the history of physics of the last century.

I think there are some truths among the ideas presented in this book. However, Unzicker’s hope is to “Make Physics Great Again,” mimicking the discourse of Donald Trump (replacing the word “America” with “Physics”), and I cannot see a future in which America or physics will be the same as they were in the past.