Books like Sticky Church

This is a captivating read that delves into the world of creating a fan base for any business.

Using Lady Gaga as a fun and intriguing example, the book demonstrates how she cultivated a loyal following while many talented artists struggle to gain recognition. Huba's choice of subject matter not only adds an element of entertainment but also highlights the effectiveness of Gaga's strategy.

The book breaks down the process into easy-to-follow steps that anyone can implement within their own business. One key lesson from Monster Loyalty is to "Make Them Feel Like Rock Stars," emphasizing the importance of making your fans feel special by acknowledging their contributions, highlighting their input, and incorporating their submissions into your work.

What sets this book apart is the simple template it provides, making it straightforward to apply the principles in a business setting.

This is an eye-opening exploration of the principles of persuasion and belief.

The book focuses on the intriguing story of Dr. J.R. Brinkley, who gained notoriety for selling goat testicle implants as a cure for erectile dysfunction. While this may seem outlandish, it serves as a powerful illustration of how people can be made to believe in something when specific techniques are employed.

Many of us are raised with a certain moral compass, which can sometimes hinder our understanding of how belief works.

Making Them Believe breaks down these principles and shows readers how to harness them in a business context. By suspending our disbelief and distaste for Dr. Brinkley's methods, we uncover a remarkable template for convincing customers to believe in and buy our products.

The key takeaway from this book is that, by following the principles outlined, you can effectively promote your reputable product or service, ultimately… show more.

I picked up this book to learn about improvisation and the theatre, but like all memorable books, it taught me about spontaneity and how freeing ourselves from the constraint of wanting to seem smart or original actually allows us to be more creative.

I loved its focus on playfulness and experimentation, as well as being a child at heart. Many of its lessons are relevant outside the theatre.

7 Steps to Freedom is a foundational book that reveals the key economic drivers business owners must balance in order to achieve growth.

Although the book primarily promotes a business model using direct mail marketing for customer acquisition, its lessons are just as relevant in today's digital marketing landscape.

The book encourages business leaders to shift their focus from tweaking ad creatives to reduce customer acquisition costs, to redesigning their businesses to increase customer value.

By doing so, they can afford higher customer acquisition costs and grow much faster than by merely lowering that cost.

7 Steps to Freedom stands out as a unique resource that elucidates this crucial concept in an easily digestible manner for business owners. If you're looking to understand the economic drivers that influence your business's growth potential, this book is a must-read.

I have never been able to look at Renaissance paintings of the Madonna and child the same after reading this brilliant and controversial book. I promise your eyes will be opened as well. These paintings were not simple religious decoration. Christ’s genitalia, exposed or covered, was a visible element in theological arguments in the Renaissance about the humanity of Christ. In our secular world, Steinberg argues, we have lost sight of the sexual component of these images. Steinberg’s breadth of learning is astounding, and the extensive footnotes are as stimulating as the text.  

I like hugging trees, so this is my kind of book! It’s based on a PhD, but I found it very readable and blew me away! Its basic idea is that the OT sees the whole cosmos—including animals, plants, mountains, stars, rivers, and land—as alive and as “persons” in some sense.

The Bible is brimming with such language, but we always dismiss it as “mere” poetry. Nope, says Joerstad, ancient Israelites were animists. What the flump! That conclusion turns much of the OT scholarship upside down. I was so intrigued with this one that I read it three times.

It's such a novel interpretation, but to my mind, it makes sense! I am still not sure how it should affect the way we see the cosmos today, but the mystic within me likes it.

What amazes me about A Confession is that here is Tolstoy, one of the giants of world literature, at the top of his game, lamenting that there is no meaning to his life. This made me realize that there is no one immune from this feeling of purposelessness and that there are no prizes, accolades, awards, or other external things that will prevent you from feeling existential angst.

The book also shows how Tolstoy worked through his crisis, and although I do not agree with his conclusions, the path that he takes in the book was very useful for me in my own journey to meaning. 

From the moment that Jesus Christ first proclaimed the Kingdom of God, he appealed to our imagination. He made that appeal through the parables, the paradoxes of the Gospel, his miracles, and those moments when the heavens opened and the ordinary was transfigured. In this book, the poet Malcolm Guite explores how the creative work of poets and other artists can begin to lift the veil, kindling our imaginations for Christ. N.T. Wright has commended this book, calling it “A small treasure-house of beauty and imagination, helping us in turn to imagine God’s world and God’s love with multi-faceted and grateful wisdom.” Although I heartily recommend other recent books, Lifting the Veil is my favorite new work in the Art and Faith conversation. 

When I finished this book, I felt I’d just finished a survey class on the history of the most important and consequential intersections between American racism and the American church.

I read it with a handful of other white folks who had no idea any of these specific historical moves had been made to keep white/black people separate in the founding of the major denominations, and it produced great conversation not only about the origins of our modern racial tensions within the church but also how we might move through them to a better place.

If your knowledge about specific events is thin, this book is a crash course in why most congregations became mono-cultural in the first place and—perhaps more importantly—remain so today.  

If you are a parent and your children are over the age of eighteen, you know that your relationship with them shifts radically as they become adults. If you’ve raised your children to be independent thinkers, guess what? They will think and act independently, sometimes making choices that cause pain and confusion. Mary does a terrific job of helping parents remain grounded in their faith as they figure out how to love and support their sons and daughters in this new season. Her love for and knowledge of Scripture is very evident throughout. (Note: I would not have included the word “Wayward” in the title. Mary does not focus on adult kids who have made poor choices, but rather ones whose lives look different than what we might have imagined.)