Book description
DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives.…
Why read it?
1 author picked Making Them Believe as one of their favorite books. Why do they recommend it?
This is an eye-opening exploration of the principles of persuasion and belief.
The book focuses on the intriguing story of Dr. J.R. Brinkley, who gained notoriety for selling goat testicle implants as a cure for erectile dysfunction. While this may seem outlandish, it serves as a powerful illustration of how people can be made to believe in something when specific techniques are employed.
Many of us are raised with a certain moral compass, which can sometimes hinder our understanding of how belief works.
Making Them Believe breaks down these principles and shows readers how to harness them in a…
From Robert's list on growing fans who become your best customers.
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