Book description
DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives.…
Why read it?
1 author picked Making Them Believe as one of their favorite books. Why do they recommend it?
This is an eye-opening exploration of the principles of persuasion and belief.
The book focuses on the intriguing story of Dr. J.R. Brinkley, who gained notoriety for selling goat testicle implants as a cure for erectile dysfunction. While this may seem outlandish, it serves as a powerful illustration of how people can be made to believe in something when specific techniques are employed.
Many of us are raised with a certain moral compass, which can sometimes hinder our understanding of how belief works.
Making Them Believe breaks down these principles and shows readers how to harness them in a business…
From Robert's list on growing fans who become your best customers.
If you love Making Them Believe...
The Rosewood Penny
2023 Queer Indie Award Nominee!
The dragons of Yuro have been hunted to extinction.
On a small, isolated island, in a reclusive forest, lives bandit leader Marani and her brother Jacks. With their outlaw band they rob from the rich to feed themselves, raiding carriages and dodging the occasional vindictive…
Want books like Making Them Believe?
Our community of 12,000+ authors has personally recommended 83 books like Making Them Believe.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,343
readers submitted
so far, will you?
📚 If you like Making Them Believe, you might also like...
Portrait of an Artist as a Young Woman
Kate from Jules et Jim meets I Love Dick.
A young woman filmmaker’s journey of self-discovery, set against a backdrop of the sexual liberation movement of the 1970s and 1980s. In Portrait of an Artist as a Young Woman, we follow Ana Fried as she faces the ultimate…
Malcolm Before X
Malcolm Before X is about finding a way to continue moving forward after everything has been taken from you. While in prison, Malcolm Little discovered the power of reading and found a way to transform his character and become a better man. This half-biography focuses on that transformation, especially his…
