Book description
DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives.…
Why read it?
1 author picked Making Them Believe as one of their favorite books. Why do they recommend it?
This is an eye-opening exploration of the principles of persuasion and belief.
The book focuses on the intriguing story of Dr. J.R. Brinkley, who gained notoriety for selling goat testicle implants as a cure for erectile dysfunction. While this may seem outlandish, it serves as a powerful illustration of how people can be made to believe in something when specific techniques are employed.
Many of us are raised with a certain moral compass, which can sometimes hinder our understanding of how belief works.
Making Them Believe breaks down these principles and shows readers how to harness them in a business…
From Robert's list on growing fans who become your best customers.
If you love Making Them Believe...
Aggressor
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
Want books like Making Them Believe?
Our community of 12,000+ authors has personally recommended 79 books like Making Them Believe.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,210
readers submitted
so far, will you?
📚 If you like Making Them Believe, you might also like...
Old Man Country
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
Lane and the Inventor
A grumpy-sunshine, slow-burn, sweet-and-steamy romance set in wild and beautiful small-town Colorado. Lane Gravers is a wanderer, adventurer, yoga instructor, and social butterfly when she meets reserved, quiet, pensive Logan Hickory, a loner inventor with a painful past.
Dive into this small-town, steamy romance between two opposites who find love…
