Here are 100 books that Reengineering Retail fans have personally recommended if you like
Reengineering Retail.
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Throughout my career, I’ve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! I’m passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.
This book completely changed how I think about communicating with my audience. Donald’s framework for clarifying your message is simple yet incredibly powerful. It taught me how to position the customer as the hero of the story and clarified my role as their guide—a mindset shift that has made my writing and marketing (and my strategic advice) so much more effective.
I love this book's interactivity, especially the inclusion of a StoryBrand template, which I completed as I read through it the second time.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
After working for years in the retail marketing field, I realized that digital marketing is changing the speed by which the usually slow-paced retail industry is developing. So in the rapid world of marketing where new generations bring digital to traditional marketing, I realized that everyone needs to learn about digital marketing much more because eCommerce develops at an incredibly fast pace. When my clients operate a retail business that is trying to take an eCommerce approach they need to have more wide skills in digital marketing such as building websites, installing analytics, managing social media conversations, and understanding SEO strategy with a focus on email marketing. I discovered this book that offers both hard and soft skills to understand and successfully use crucial concepts of digital marketing.
In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.
In Part 1, you’ll learn the hard skills crucial to a marketing career, like:
organic search (SEO)
paid advertising (PPC)
social media marketing
reporting & analytics
branding & copywriting
email marketing
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
As a Digital Strategist, after hundreds of meetings with clients, I noticed that the lack of digital marketing strategy is the real reason that some retail companies do not manage to grow and some grow successfully. I went on a search for a book that will be a step-by-step framework on how to plan, integrate and measure the effectiveness of each digital platform. I discovered this book that covers many subjects of digital marketing strategy that are absolutely crucial in successfully managing the strategy of digital marketing retail or eCommerce business.
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing…
Sine, a professor of creative writing, accompanies Sam, a neuroscientist, on a conference trip to a Hotel Castle. Sam wants to present a new device, the "monitor." Sine hopes to recover from tending to her mother who just passed away.
When they arrive, Sine is in a dream-like state. Real…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
Mantra “omnichannel” is one of the most common terms that retailers throw around, yet not many understand it truly. The physical retail experience needs an urgent revamp as users shift rapidly to internet shopping. While the majority of purchases are currently still done offline, the majority of customers seek content and advice online before buying goods in-store. I recommend this book to everyone that wants to truly understand omnichannel retail because it describes opportunities for the brick and mortars stores that can be taken from the digital revolution.
FINALIST: Business Book Awards 2020 - Sales and Marketing Category
According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an…
Having managed to convert a passion for shopping and curiosity about digital technologies into a 25-year-long career as a journalist and publisher, and analyst and research director latterly, I’m lucky to have been able to bring my knowledge and experience to bear in advising retailers and their technology providers on strategy and best practice. So, it was a natural progression for me and my co-author to research and dissect their biggest disruptor, Amazon, as a subject for our own book. The books I’ve recommended here are some of those I felt really helped me understand the dynamics shaping today’s shopping experiences and their impact on the wider world we live in.
If Amazon has revolutionised commerce by making it easy for us to shop online, Makeover is the best book written yet on what this means for the physical shopping experience and traditional brick-and-mortar retail store or mall. It examines the changing dynamics of retailers’ business and consumer relationships while showing how mobile is transforming those relationships and the ways in which retail can and must adapt to thrive.
Retail is in the midst of a head-to-toe makeover. The customer has already evolved - she has left the world of channels and platforms and now seeks to engage with her preferred brands on the go through a device in the palm of her hand. Retail, of course, must change with her. But while the customer simply changed her habits, retail as an industry must engage in a full makeover. Retailers must look at all their relationships and reassess, reconfigure, relaunch. This book examines the web of retail relationships, shows how mobile is transforming those relationships and the ways in…
As a retail consultant and former executive, I work with retailers like Whole Foods, Best Buy, Tractor Supply, and others across the globe who want to transform and improve their business. Fundamentally, all retail is the same. But how that gets done can separate multi-billion dollar dynasties from “everything must go” banners. I help retailers prioritize their investments and create loyal shoppers. I would do this even if I wasn’t earning a living from it…I guess I'm a retail junkie. We are all shoppers and when people have a great retail experience, it really is memorable. I want more people to have that experience and more workers to feel proud of the work they do.
As a retailer, you are often critical in a young person’s career. FYI, gives excellent advice for managers looking to give direct feedback and coaching to their team. With outstanding suggestions for how to write clear feedback and suggested development plans, it is the best resource I know when writing performance reviews.
In an age of splendor, a heretic king strips Egypt bare—forcing his queen to quell rebellion and plunging his children into a conspiracy against the crown.
Salvation in the Sun follows Nefertiti as she ascends the throne beside Pharaoh Amenhotep—soon to become Akhenaten—just as he declares war on Egypt’s ancient…
As a genderqueer non-binary person who always felt alone and invisible, it has been incredible to see the change taking place, particularly in YA, as more and more trans and non-binary authors get to tell their stories. Had I been able to read even one of these books as a teen, I might’ve avoided many years of unhappiness. Also, I’ve always been drawn to fantasy and science fiction, perhaps due to my need and desire to escape mundane reality, but I truly love how these genres let the imagination run riot, particularly when authors imagine kinder and more accepting worlds for LGBT+ people.
I hate Ikea stores. To me, they are hellish landscapes and this book—set in a fictional store modelled after Ikea—just gets me! This novella is a hilarious romp through the multiverse, balancing swashbuckling adventure with quiet yet razor-sharp insight into the ebb and flow of romantic relationships. This story shows that navigating love can be even more complicated than navigating interdimensional wormholes!
Nino Cipri's Finna is a rambunctious, touching story that blends all the horrors the multiverse has to offer with the everyday awfulness of low-wage work. It explores queer relationships and queer feelings, capitalism and accountability, labor and love, all with a bouncing sense of humor and a commitment to the strange.
When an elderly customer at a Swedish big box furniture store ― but not that one ― slips through a portal to another dimension, it’s up to two minimum-wage employees to track her across the multiverse and protect their company’s bottom line. Multi-dimensional…
I grew up in London and became interested in history from multiple visits to the British Museum and the Museum of London, but it was on an undergraduate trip to Pompeii that I realized that I was capable of explaining archaeological remains. That realization led me back to Pompeii and then Rome, but also to tracking down the archaeology of Roman roads. Writing has become important to me, perhaps, because I’m dyslexic and I’ve had some struggles to write in the past. Yet, as a dyslexic professor, working at Macquarie University (Sydney), I think I can offer students and readers explanations of history that reflect my ongoing passion for studying the past.
I adore this book because it explains the development of streets lined with shops that we see in Pompeii and identifies this phenomenon as a key development in the Roman empire. Steve shows that shops develop as part of the façade to what were houses of the elite in the second century BCE, but then proliferate in the towns of Italy. Ultimately, he shows how shops also spread to the towns of the provinces. The implications for a fundamental change in urban life were immense. The book is full of archaeological data and painstaking study, which is concisely presented to the reader in an accessible manner.
Tabernae were ubiquitous in all Roman cities, lining the busiest streets and dominating their most crowded intersections in numbers far exceeding those of any other form of building. That they played a vital role in the operation of the city, and indeed in the very definition of urbanization in ancient Rome, is a point too often under-appreciated in Roman studies, and one which bears fruitful further exploration.
The Roman Retail Revolution offers a thorough investigation into the social and economic worlds of the Roman shop, focusing on food and drink outlets in particular. Combining critical analysis of both archaeological material…
As a retail consultant and former executive, I work with retailers like Whole Foods, Best Buy, Tractor Supply, and others across the globe who want to transform and improve their business. Fundamentally, all retail is the same. But how that gets done can separate multi-billion dollar dynasties from “everything must go” banners. I help retailers prioritize their investments and create loyal shoppers. I would do this even if I wasn’t earning a living from it…I guess I'm a retail junkie. We are all shoppers and when people have a great retail experience, it really is memorable. I want more people to have that experience and more workers to feel proud of the work they do.
Dan Moe is a savvy former buyer and in this book he explains all of the analysis and decision points that good buyers consider. A great basic primer to help new buyers gain skills or experienced buyers hone their instincts. The examples throughout the book make every concept easy. And it’s a short read at ~140 pages.
Born the heir of a master woodcutter in a queendom defined by guilds and matrilineal inheritance, nonbinary Sorin can’t quite seem to find their place. At seventeen, an opportunity to attend an alchemical guild fair and secure an apprenticeship with the…
I am a business and technology journalist with a particular interest in mobility startups. I penned my book after purchasing an EV from startup Better Place, only to discover the company was nearly bankrupt. How did I miss that? I’m supposed to be able to do due diligence! I started writing about cars as a reporter for the Advanced Interactive Media Group. I’m a regular contributor to The Jerusalem Post and Israel21c and have also ghostwritten four business books. Before I wrote about tech, I was starting companies: My own Internet publishing startup, Neta4, raised $3.2 million in 1998. I received my B.A. in Creative Writing from Oberlin College.
If this book doesn’t sound like it’s for you, it’s time to reconsider. This well-researched analysis is all about how we’ll buy and sell cars in the future—something that nearly all of us will experience at multiple points “down the road,” so to speak. I’m not a car dealer, but I thoroughly enjoyed learning what drives the industry.
Steve Greenfield knows his stuff: His venture capital firm, Automotive Ventures, invests exclusively in mobility startups.
The future of mobility is evolving at an accelerating pace. This is most evident in the automotive retail channel, as both car dealers and automakers are experiencing an enhanced level of change.
The Future of Automotive Retail provides a framework for how these changes are impacting both automaker and automotive dealer.
The book provides a handy framework to categorize these changes across vehicle production, evolving consumer expectations, vehicle ownership, vehicle power sources, autonomy, connectivity and servicing of vehicles.
The book wraps by providing a perspective on the future of the automotive dealership, as well as some practical advice on how…
