Malcolm Gladwell never disappoints me. He has said that when people meet him, they treat him like they know him. After years of reading his books and listening to his podcasts, his voice sounds like a friend's.

This book is one of my favorites because it gives me hope that with the right ingredients of passion, hard work, and opportunity, our efforts will tip toward success. It reminds me to open my eyes and watch for opportunities so that when we are in the business of passionate service, we may end up on a great adventure that we could not have predicted.

One of the few true geniuses in sociology, he lifted the field up into new and innovation dimensions. If there were a Nobel Prize in sociology, he would most likely get it, followed by the three people above (Merton, Mills, and Gouldner). I knew him well. He could walk into a room and an hour later tell you all the power plays, conflicts, and inside dope.

Some of his terms have entered our language: front-stage, back stage (meaning what goes on in front of an audience, meaning your social interactions) are different from what goes on backstage, behind the scenes, kind of like a play. His book, Stigma, is used in many fascinating ways; not just someone blind or disfigured but also a Black person, a gay person, or a hippy; but mostly he shows in terrifying ways, how people hide or cope with their “stigma”—the subtitle tells it all… show more.

Yale professor Marissa King shows how anyone can build more meaningful and productive relationships based on insights from neuroscience, psychology, and network analytics. She explains that the quality and structure of our relationships has a great impact on our personal and professional lives. Our social connections profoundly affect our experience of the world, our emotions, and our personal and professional success.

This is a book about (social) identity and how our understanding of self is derived from the social groups we are part of.

Two brilliant psychologists, Jay Van Bavel and Dominic Packer, use their own research and insights from social psychology and neuroscience to explain how identity really works and how it influences our thinking and doing every single day.

The book really makes you think about how our social nature impacts on all kinds of decision-making, and it will give you new ideas and insights about power and influence. 

Paraphrasing: A group of picnickers rush to a nearby river to pull struggling kids out. There are more and more kids coming downstream, almost too many for the group. Suddenly, while overwhelmed with too many kids, one takes off. “Where are you going?” “I’m going upstream to tackle the guy who’s throwing all these kids in the water.”

I found the concepts in this work to apply to almost all aspects of life, personal and at work. Who hasn’t had a persistent problem in their life? The problem with many problems is we tend to get so focused or busy with them that they never get solved! Or worse, papered over with band-aids.

I found the Three Barriers discussion insightful. Epiphany: Search upstream for causes of problems.

This book gave me a deeper appreciation of how moral intuitions shape political divisions—not as accidents of ideology but as features of human psychology. Haidt’s metaphor of the elephant and the rider helped me see why rational argument so often fails to persuade across political lines: because reason follows intuition, not the other way around.

His mapping of multiple “moral taste buds”—including authority, loyalty, and sanctity—also challenged the narrow moral frameworks that dominate secular discourse. While I don’t agree with everything—particularly his optimistic lean toward moral equilibrium or his underemphasis on structural power—I admire his effort to move us beyond outrage toward curiosity. It’s a valuable guide for understanding why we talk past one another—and how we might start listening instead.

This is a must for any aspiring social scientist. Ironically entitled, the book offers a brilliant account of how many researchers in the social sciences resort to esoteric jargon and abstruse arguments to promote themselves in their academic micro-fiefdoms, defend their areas of expertise from outsiders but also to obfuscate and conceal their own ignorance. The book, however, can also be read on how to write well and get published in the social sciences.

I got to know Chris Malone when we both worked at Coca-Cola. I was impressed by his work and so was excited to read his and Fiske's book after it was published. What I like most is that Malone explores how we form personal relationships with brands, mirroring our own interactions with people. This concept echoes my personal beliefs, which was exciting to see.

I really connected with the way Malone and Fiske approached how warmth and competence play a big role in brand relationship building. And, if I pass it through the relationship lens, it makes sense why it would be foundational in building customer loyalty.

I highly recommend this book to people, especially brand stewards, who want to know why we fall in love with some brands and hate others. Malone and Fiske share pragmatic examples of how to apply their findings, which I have contemplated with my… show more.

This transformative book explores the early years of the Cuban Revolution from the ground up, arguing that revolutionary leadership constructed hegemony gradually—gaining popular support by creating a “grand narrative” that envisioned the Revolution as an opportunity for spiritual and political redemption. Guerra shows that leaders also censured alternative narratives and voices that challenged their monopoly over power. And because government organizations deputized citizens to defend the state, they inadvertently created “unintended dissidents,” as well as vast numbers of supporters. These arguments and more make this exceptional book a controversial one as well.  

This book technically isn’t about the Iraq war but instead, about violence more broadly and it's super nerdy but super important.

As a soldier and sociologist, I’ve always been fascinated by the ways academia deals with questions of violence. In particular, since the popularity of moral psychology theories like Jonathan Haidt’s moral foundations theory (popularized in his book The Righteous Mind), the running assumption in a lot of academic circles is that harm = bad. But Fisk and Rai show that violence serves social purpose such as bonding people together or teaching them group boundaries.

It’s a difficult read because it challenges people’s assumptions about violence and harm but that makes it all the more important in understanding how people come home from war and the ways in which they wrestle with actions they’ve done.