Here are 100 books that The Power of Us fans have personally recommended if you like
The Power of Us.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!
This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.
Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
I’ve always been fascinated and intrigued by human behavior and decision-making. What influences our thoughts and behavior and why? In hindsight, I probably should have majored in psychology instead of business, but as a business school professor I still get to investigate all the little quirks and biases of the human mind. I live in Bergen, Norway and devote much of my time researching and teaching consumer psychology and decision-making. I hope you find some inspiration in this list of brilliant books!
Ok: This is not an easy read like the other books I’ve recommended.
In fact, some parts of it require quite a lot of the reader. But it is a very smart and novel book on human reasoning, uncertainty, and probability.
Gigerenzer elegantly shows us how human behavior often is more rational than one might think, and his concept of “fast and frugal heuristics” is instrumental in understanding how we deal with probability and risk.
If you’ve read Thinking Fast and Slow by Kahneman and are open to some new and different perspectives on rationality and decision-making, this is your book.
Gerd Gigerenzer's influential work examines the rationality of individuals not from the perspective of logic or probability, but from the point of view of adaptation to the real world of human behavior and interaction with the environment. Seen from this perspective, human behavior is more rational than it might otherwise appear. This work is extremely influential and has spawned an entire research program. This volume collects recent articles, looking at how people use "fast and frugal heuristics" to calculate probability and risk and make decisions. It includes the revised articles and newly written introduction that were first published in the…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I’ve always been fascinated and intrigued by human behavior and decision-making. What influences our thoughts and behavior and why? In hindsight, I probably should have majored in psychology instead of business, but as a business school professor I still get to investigate all the little quirks and biases of the human mind. I live in Bergen, Norway and devote much of my time researching and teaching consumer psychology and decision-making. I hope you find some inspiration in this list of brilliant books!
Misinformation, fake news, and conspiracy theories influence our minds, polarize societies and decrease trust.
The topic of this book is obviously very timely and highly relevant. In particular on social media, online conspiracies and misinformation spread like wildfire.
Foolproof explains the origins and mechanisms of misinformation in a clear manner and provides concrete strategies to overcome it. I think the ‘virus’-metaphor works well (“misinformation infects our minds”), and the book constitute a pretty good vaccine.
All in all, a well-written examination on how and why our brains entertain misinformation.
From fake news to conspiracy theories, from inflammatory memes to misleading headlines, misinformation has swiftly become the defining problem of our era. The crisis threatens the integrity of our democracies, our ability to cultivate trusting relationships, even our physical and psychological well-being-yet most attempts to combat it have proven insufficient. In Foolproof, one of the world's leading experts on misinformation lays out a crucial new paradigm for understanding and defending ourselves against the worldwide infodemic.
With remarkable clarity, Sander van der Linden explains why our brains are so vulnerable to misinformation, how it spreads across social networks, and what we…
Since 2014 I have studied, researched, and written about the concepts of meaning and purpose. In 2016, I published a book entitledThe Purpose Effect dedicated solely to the topic. In Work-Life Bloom, two of the key work-life factors that make up the accompanying model focus on meaning and purpose. I am known for urging people to declare their purpose, writing it down, and sharing it far and wide. My declaration is as follows: “We’re not here to see through each other; we’re here to see each other through.”
Daniel Pink provides a unique perspective on finding meaning and purpose in life by embracing the transformative potential of regret.
As you explore your sense of meaning and purpose, this book offers valuable insights into how reflecting on past experiences and learning from mistakes can enrich your life's journey. It made me rethink past so-called regrets, and whether they might have positively or negatively influenced my sense of meaning.
Through thorough primary research and compelling stories, Pink demonstrates how regret can inspire personal growth, self-improvement, and a clearer understanding of your life's direction. The book encourages you to use regret as a powerful resource, which only can help your sense of meaning and purpose.
“The world needs this book.” —Brené Brown, Ph.D., New York Times bestselling author of Dare to Lead and Atlas of the Heart
An instant New York Times bestseller
As featured in The Wall Street Journal and The Washington Post
Named a Best Book of 2022 by NPR and Financial Times
From the #1 New York Times–bestselling author of When and Drive, a new book about the transforming power of our most misunderstood yet potentially most valuable emotion: regret.
Everybody has regrets, Daniel H. Pink explains in The Power of Regret. They’re a universal and healthy part of being human. And…
I remember experiencing a true nervous breakdown once in high school. I had to leave campus in tears, filled with familiar sorrows and emotions I didn’t recognize as my own. Something was happening and I couldn’t put my finger on it, and it was utterly disorienting. Luckily, a spiritual mentor lived right down the street. She was quickly able to diagnose my experience. “You’re a very strong empath,” she said. I had to learn what that meant, so I devoted many years to learning as much as I could about the empathic experience from psychological, physiological, anthropological, and metaphysical lenses alike.
Oh boy, this monumental book certainly expanded my empathetic mind! The greatest lesson? The fact that true empathy requires a compassionate response. That was an eye-opener! This book has really stuck with me. I remember being entrenched and enthralled with every page while on a writing retreat. I can’t thank the author enough for helping me fine-tune my own books about the empathic experience!
Similar in tone to her well-known The Language of Emotions, this book doesn’t dive too deeply into metaphysical perspectives. Instead, this book is primarily grounded in psychology, history, and science. That is the very reason why we highly sensitive souls benefit from books like these; we are admittedly gullible and easy to manipulate if our empathy is uncontrolled! Understanding our abilities through a grounded psychological lens such as this is crucial for our emotional understanding.
What if there were a single skill that could directly and radically improve your relationships and your emotional life? Empathy, teaches Karla McLaren, is that skill. With The Art of Empathy, she teaches us how to perceive and feel the experiences of others with clarity and authenticity-to connect with them more deeply and effectively.
Informed by current insights from neuroscience, social psychology, and healing traditions, this book explores:
Why empathy is not a mystical phenomenon but a natural, innate ability that we can strengthen and develop * How to identify and regulate our emotions and boundaries * The process of…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
I’m
a physicist who ended up doing their PhD in philosophy, because the “so
what” question for me always was more interesting to answer than
finding out
how the physical world is changing.
Working
as a climate scientist I see how climate change and extreme
weather devastate livelihoods on a daily basis. It makes me very aware I
know nothing, but also that the philosophical and humanist ideas we
build our societies upon are much more important
to solve the climate crisis than physics and technology. One of the
most important ones
is to reclaim freedom and actually allow people to live good lives.
Identity isn’t personal, it is shaped by all sorts of influences, some of them we are very aware of and some of them we have never thought about. To be free means to be aware of all of them.
Appiah shows that while you cannot escape identity, you can pick and choose much more than most people make us believe. There is no inevitability and that is extremely liberating.
As a white woman, it made me see much better how not to equate privilege with guilt only, but responsibility and agency.
Who do you think you are? That's a question bound up in another: What do you think you are? Gender. Religion. Race. Nationality. Class. Culture. Such affiliations give contours to our sense of self, and shape our polarized world. Yet the collective identities they spawn are riddled with contradictions, and cratered with falsehoods.
Kwame Anthony Appiah's The Lies That Bind is an incandescent exploration of the nature and history of the identities that define us. It challenges our assumptions about how identities work. We all know there are conflicts between identities, but Appiah shows how identities are created by conflict.…
Resilience - helping people recover their capacities to deal with any adversity, stress, loss or trauma – is the heart of my work as a licensed psychotherapist (25 years) and an international trainer of mental health professionals (more than a decade). Bouncing Back is the book I wanted to be able to hand my clients to help them learn to use the capacities of resilience innate in their brains to develop more effective patterns of response to life crises and catastrophes. No such book was available at the time, so I wrote my own. It has become a tremendous resource for people to learn to how to be more resilient, and to learn that they can learn.
In a charming, reader-friendly style, this book offers ten universal principles for skillful parenting that lead to genuine goodness and happiness in their children. A delight to know it’s possible.
In every spiritual tradition, we find teachings on the virtues and qualities that we most want to pass on to our kids-such as generosity, kindness, honesty, determination, and patience. Today, a growing body of research from neuroscience and social psychology supports these teachings, offering insights into cultivating these virtues in ourselves and in our families. Raising Resilience is a practical guide for parents and educators of children from preschool through adolescence, detailing ten universal principles for happy families and thriving children.
Bridging the latest science with Eastern wisdom to explore ourselves and share with our children, Dr. Christopher Willard offers…
Richard Nisbett is one of the world’s preeminent psychologists. His thinking is primarily about thought, but it is extremely wide-ranging – from biopsychology to social psychology to criminology to philosophy. His influence on philosophy has been compared to that of Freud and Skinner.
The book, written in mid-century, has some of the most powerful hypotheses of social psychology, which, along with the ideas of fellow émigré from Germany, Kurt Lewin, gave birth to the field of social psychology. Read Chapter 4 at least. I do every 5 years or so. The chapter gave rise to both dissonance theory and attribution theory, two of the major accomplishments of social psychology.
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
Like most adolescents, I was deeply concerned with what others thought of me and how I fit in. Unlike most adolescents, I sometimes did little experiments to test others’ reactions--such as lying down on a busy sidewalk, fully awake, to see how passersby would react (mostly with annoyance). Imagine my surprise when I discovered that there is an entire discipline--social psychology--that does real experiments on self-knowledge and social behavior. I got a Ph.D. in social psychology at the University of Michigan and have spent my career as a professor at the University of Virginia, where I have had great fun conducting such experiments.
A classic treatise on how the mind works in a social context by two of the most famous social psychologists in the world. Why do people do what they do? It is not just a matter of their character or personality; we all respond to social norms, social pressures, and cultural contexts, more so than we think we do. And to understand someone else, we have to put ourselves inside their head and understand how they see the world, and how culture and the social context shapes that view. Many people who have read this book say it has fundamentally changed the way they view the world.
How does the situation we're in influence the way we behave and think? Professors Ross and Nisbett eloquently argue that the context we find ourselves in substantially affects our behavior in this timely reissue of one of social psychology's classic textbooks. With a new foreword by Malcolm Gladwell, author of The Tipping Point.
