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The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
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The Right It
The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
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The Voltage Effect
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Blue Ocean Strategy
The Innovation Delusion: How Our Obsession with the New Has Disrupted the Work That Matters Most
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The Innovation Delusion
The Four Steps to the Epiphany: Successful Strategies for Products That Win
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The Four Steps to the Epiphany
Competing Against Luck: The Story of Innovation and Customer Choice
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Competing Against Luck
The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas
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The Myths of Creativity
The Complete Idiot's Guide to Cashing in On Your Inventions
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The Complete Idiot's Guide to Cashing in On Your Inventions
Testing Business Ideas: A Field Guide for Rapid Experimentation
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Testing Business Ideas