Book description
'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you.' Angela Duckworth, CEO of Character Lab and New York Times bestselling…
Why read it?
1 author picked The Voltage Effect as one of their favorite books. Why do they recommend it?
How did Airbnb, Apple, Netflix, and Uber disrupt markets, displace strong market leaders, rapidly scale, and become cultural icons? The voltage effect played a significant role in changing the world. According to List, “for an idea to have a widespread impact, it must achieve “high voltage”–the ability to be replicated at scale.”
Check out his great insights from the fields of business, education, healthcare, and public policy. Read this book to energize your marketing strategy, expand your customer base, grow market share, and scale to win.
From Art's list on The best books on how to build a successful business venture.
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