Book description
The Law of Market Failure: Most new products will fail in the market, even if competently executed.
Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia's The Right It offers an unparalleled approach to…
Why read it?
2 authors picked The Right It as one of their favorite books. Why do they recommend it?
In his years leading innovation efforts as Google’s Director of Engineering, Savoia learned that what you really need to figure out if your newfangled idea will sell is YODA: Your Own DAta.
Conventional market research simply isn’t going to cut it, as the Law of Market Failure (that the vast majority of new products and new ventures fail) is brutal. You need to know how customers will react to the thing you are trying to build.
I love the ingenuity of the methods Savoia reveals, including ‘’pretotyping” (to test product-market fit) before you build a prototype, to name just one.…
From John's list on enhanced success of your entrepreneurial journey.
The Right It is a short book filled with useful tips for testing and validating innovative new products.
It builds off Alberto Savoia's work at Google and his learnings helping hundreds of entrepreneurs build products. Although the content must have felt more innovative when it came out, I enjoyed the book's narrative and simplicity.
If you love The Right It...
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The Victorian mansion, Evenmere, is the mechanism that runs the universe.
The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.
Appointed the Steward of Evenmere, Carter Anderson must learn the…
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