Book description
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how…
Why read it?
1 author picked Competing Against Luck as one of their favorite books. Why do they recommend it?
Every company wants to innovate, but it's not always clear how to do that in practice. Competing Against Luck highlights the importance of understanding what "jobs" your customer "hires" your product to do. The ‘Jobs to be Done Theory’ is one of the best frameworks I have seen to drive toward innovation and product-market fit. In the CRO world, we typically think about optimizing experience, but optimizing the product-market fit is equally as important.
From Chris' list on human behavior and conversion rate optimization.
If you love Competing Against Luck...
The Smart Mission
The Smart Mission brings together NASA’s most important lessons on how people, knowledge, and systems shape complex projects.
Drawing on decades of experience at NASA—including my time as the agency’s first Chief Knowledge Officer—this book explains why mission success depends less on process and more on culture, learning, and collaboration.…
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