Books like How to Fail at Almost Everything and Still Win Big — picked by fans

By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.

Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.

I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.

I’ve never found a book that lays out the whole-life approach to success as well as this book.

I was particularly impressed by the emphasis on things like marriage and masterminds—the impact those have on our success in life is often overlooked. It gave me a solid framework to look at my own life and see what areas I needed to focus on more, and I consider this book a big part of my success in life.

I find this book answers questions many people ask: Why aren’t we always logical? What gets in the way of our making effective decisions?

I first read this book when I started my consulting practice and realized I needed to combine psychology with philosophy in teaching critical thinking in professional settings. People want to understand why we can be unreasonable in the first place. Kahneman’s book helped me improve my own thinking, making me aware of the ways my previous experiences quickly provide interpretations of new experiences.

I find the ability to “hit the pause button” regarding my response to a specific situation and to ask myself, “Is my immediate, intuitive response useful or misleading me?” is one of my most important insights from this book.

Once I understood the power of the subconscious mind, I needed a set of tools to leverage it to reach my goals. This book provided that framework and a deep understanding of how that part of our mind processes the world.

I don’t have to force things anymore—I can use these tools to get all parts of my mind on board with the plan, moving in the same direction as part of a unified team. This makes everything easier when pursuing my goals.

This was the first book that piqued my interest in human dynamics and relationships. Steven’s seven habits ask us to examine our patterns of interaction with others and consider how we can think and act differently in our work. Steven’s approach opened my eyes to some bad habits I had, while also inspiring me to learn more.

Along with a few business dilemmas and dramas, this book set me on a path of inquiry about humans, relationships, work ethics, and the power of words and conversations. 

I have always been self-motivated, but this book gave me the tools to turn up the dial from a 7 to a 10.

In this book, I learned to apply the SAVERS system every morning (Silence, affirmation, visualization, exercise, reading, and scribing), and I have been doing it for years now. I wrote my book by heeding this advice and waking up at 4 am for months in order to write before working out and heading to the office. Every morning, including today, I read excerpts from at least 20 books, review my annual goals, study a foreign language, exercise, and more. One of the things I have learned about this framework since building it into my life is that it is much easier to hang new habits you want to start onto this system.

Once you implement this, you never have to start from scratch again. I have been… show more.

I love this book and re-read it at least every couple of years. All of Dan Kennedy’s books are fantastic, but this one is special.

As a real estate agent, I didn’t realize how much my view of the world and the economy held me back. This book helped shift my perspective, and I now see the world from an abundance mindset instead of a scarcity mindset. I give this to anyone who is stuck in an "if I win, then someone loses" mindset, and it will shake them out of it. I also love his chapters on the magic of generosity and on learning to expect "the phenomenon" at least once every few years (you will have to read it to learn more).

I love how this book has freed me up to go after my goals without hesitation because, as an entrepreneur, it is my job to grow… show more.

One of the biggest reasons that I have been able to become a successful real estate agent is also one that surprises other people: I got lucky. Luck is one of the biggest reasons for my success. I am sure that you know "lucky people," those people for whom everything seems to go right. I know them too, and this book tells you their secrets.

It turns out that luck is not a fortuitous chance but rather a set of rules that you can implement to become more lucky yourself. I love this book and the four rules it gives on how to become more lucky in your life. My paraphrased short version of these rules are: maximize your chance opportunities, expect good things to happen, turn your bad luck into good luck, and listen to your gut.

I love this book, and if you want to have more good… show more.

This is the backstory of Spiegelman’s two-volume masterpiece.

What was the impetus for MAUS? How did comic creatures find their way into a Holocaust narrative?  What were the reactions to such a unique merging of cartoons and historical horror? How has Spiegelman dealt with the book’s tremendous reception?

The book answers these questions with many interviews, photos, explanations, and reflections. Even agent and publisher rejection letters are included.

A fact lost in their massive success in children’s books is that Stan and Jan Berenstain started as cartoonists.

In the 1940s and 1950s their work appeared in the likes of the Saturday Evening Post, Collier’s, and McCall’s, and they had a series of best-selling “cartoon essay” books. Their famous bears debuted in 1962 as part of Beginner Books, a line created by Theodor “Dr. Seuss” Geisel, Helen Palmer Geisel, and Phyllis Cerf.

With 1978’s The Spooky Old Tree, The Berenstains created the quintessential early reader, using repetition and predictability, prepositional phrases, rich visuals, and high drama to captivate their young audience (and their parents). “Do they dare? Yes. They dare.”