Here are 100 books that The Luck Factor fans have personally recommended if you like
The Luck Factor.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I’ve spent my entire life dealing with mental health issues, and overcoming them took me on a long journey of learning about the mind and how to make it work for us rather than against us. I’ve explored almost every modality out there and developed my own hypnosis modality as a result. Books like these were a key part of helping me figure out how to overcome my challenges and live life to the fullest, achieve my goals, and reach success.
I would never have thought that the weird path that led me to running my own business would make sense to anyone else… until I read this book.
The idea of creating a “talent stack” made immediate sense to me and resonated strongly because it’s exactly how I’ve lived my life. Finding unique skills and talents and blending them into a mix that nobody else can duplicate has been the key to unlocking so much in my life.
Blasting clichéd career advice, the contrarian pundit and creator of Dilbert recounts the humorous ups and downs of his career, revealing the outsized role of luck in our lives and how best to play the system.
Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the…
I love to read books. I read over 100 books a year and really try to implement principles and tips from those that I love. I also hate traditional sales advice and have worked on building my business differently from the typical salesperson, trying to serve my clients better by learning and practicing in a different way. Nothing happens until somebody sells something, but there is a better way. That’s why I wrote my book, The Mental Game of Real Estate, about the same principles that I teach my agents every day.
I have always been self-motivated, but this book gave me the tools to turn up the dial from a 7 to a 10.
In this book, I learned to apply the SAVERS system every morning (Silence, affirmation, visualization, exercise, reading, and scribing), and I have been doing it for years now. I wrote my book by heeding this advice and waking up at 4 am for months in order to write before working out and heading to the office. Every morning, including today, I read excerpts from at least 20 books, review my annual goals, study a foreign language, exercise, and more. One of the things I have learned about this framework since building it into my life is that it is much easier to hang new habits you want to start onto this system.
Once you implement this, you never have to start from scratch again. I have been…
What if the real secret of millionaires isn’t about doing more, but becoming more? Millionaires know everything in your present is a result of how you thought, decided, and acted in the past. But your present circumstances can easily change. Right now. Because, with this revolutionary manual to wealth, you’ll discover...
• The undeniable connection between mornings and wealth. • Why becoming wealthy is never a sedentary pursuit. • The simple five-step wake-up process that’ll guarantee you’ll rise early...like a millionaire. • Four choices you must make to become wealthy. • The specific actions you must take when you choose…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I love to read books. I read over 100 books a year and really try to implement principles and tips from those that I love. I also hate traditional sales advice and have worked on building my business differently from the typical salesperson, trying to serve my clients better by learning and practicing in a different way. Nothing happens until somebody sells something, but there is a better way. That’s why I wrote my book, The Mental Game of Real Estate, about the same principles that I teach my agents every day.
I love this book and re-read it at least every couple of years. All of Dan Kennedy’s books are fantastic, but this one is special.
As a real estate agent, I didn’t realize how much my view of the world and the economy held me back. This book helped shift my perspective, and I now see the world from an abundance mindset instead of a scarcity mindset. I give this to anyone who is stuck in an "if I win, then someone loses" mindset, and it will shake them out of it. I also love his chapters on the magic of generosity and on learning to expect "the phenomenon" at least once every few years (you will have to read it to learn more).
I love how this book has freed me up to go after my goals without hesitation because, as an entrepreneur, it is my job to grow…
The old economy is shattered, and GONE FOREVER. It's never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. The realities of the business and financial landscape that you knew have been forced to change.
HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions-booms or recessions, including the fast-emerging New Economy-there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than "Millionaire Maker" Dan S. Kennedy?
For many years, I’ve been creating visual nonfiction books for adults. These books are about climate change, indigenous sovereignty, and nuclear physics—not typical kids’ book fare. But because my books include artwork, everyone always asked me when I would write and illustrate a book for children. Once I had my own children, I was suddenly full of ideas. Children’s books are often underestimated. The best books of the genre are accessible enough to interest a young person, sophisticated enough to engage the adults reading them aloud, and multidimensional enough to reward countless re-readings. I believe books that meet this standard fit alongside civilization’s great works of literature.
My favorite thing about books as a form is the suspense inherent in every page-turn. In the best books, you never know what will happen from one spread to the next. In Fortunately, Remy Charlip makes the most of this structure. Even after multiple rereadings, my kids and I delight to (re)discover the main character getting into and escaping from one perilous situation after another.
Something bad happens (you fall into an ocean of sharks!), but there is a silver lining (you are a fast swimmer)! The book is an irreverent metaphor for life. It’s great to have a fun and slightly crazy point of reference to help my kids think about challenges with humor and perspective.
Go on a wonderfully wild adventure with Ned as he takes on a journey full of mishaps in this book from celebrated dancer, choreographer, and beloved author and illustrator Remy Charlip.
Fortunately, Ned was invited to a surprise party. Unfortunately, the party was a thousand miles away. Fortunately, a friend loaned Ned an airplane. Unfortunately, the motor exploded. Fortunately, there was a parachute in the airplane. Unfortunately, there was a hole in the parachute. What else could go wrong as Ned tries to get to the party? Readers will cheer as Ned's luck turns from good to bad to good…
As a Young Adult writer, I’m, of course, a huge YA reader as well. And one of my favorite things in YA - and in all of fiction - is falling in love with a fantastic ship. A lifelong fangirl, fanfic reader, and fanfic writer, I’ll never get sick of reading about two people falling in love. We can learn so much about a character, and ourselves, by how they approach romantic relationships and romantic tension is my favorite kind of plot tension! I hope you enjoy clutching your face and pacing the room as you wait for these characters to get together - I know I did!
While this story of rebellion and Black sisterhood is not first and foremost a romance, a central relationship in the book had me on the edge of my seat. I wondered if these two characters - who I’m not going to spoil for you - would ever realize how perfect they were for each other and ending up shouting out loud when all the tension finally snapped. Come for the slow burn romance and stay for the incredible commentary about power and politics.
The country of Arketta calls them Good Luck Girls - they know their luck is anything but.
Sold to a "welcome house" as children and branded with cursed markings.
Trapped in a life they would never have chosen.
When Clementine accidentally kills a man, the girls risk a dangerous escape and harrowing journey to find freedom, justice, and revenge in a country that wants them to have none of those things. Pursued by Arketta's most vicious and powerful forces, both human and inhuman, their only hope lies in a bedtime story passed from one Good Luck Girl to another, a…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
I’ve long been fascinated by money and wealth and people’s relationship to them. I started my career as an estate planning attorney and then broadened my expertise to investing. I know that investing can seem scary due to the complexity of the financial markets and the overwhelming amount of investment products and strategies. But successful investing doesn’t have to be hard or scary. With the proper guidance, anyone can embark on a strategy of creating wealth through investing. Reading the right book is a good first step in the right direction.
The Success Equation is my favorite investment book.
In it, Mauboussin tackles a significant question in investing: to what extent can investment results be attributed to skillversus luck? Mauboussin introduces the skill-luck continuum to explain this, with competitions like chess and running races being at the skill end and games like roulette and slot machines being at the luck end.
Sports such as football and basketball are closer to the skill side, while investing is closer to the luck side. Using this model, Mauboussin provides useful tools for evaluating investment opportunities while considering skill and luck.
"Much of what we experience in life results from a combination of skill and luck." -- From the Introduction The trick, of course, is figuring out just how many of our successes (and failures) can be attributed to each--and how we can learn to tell the difference ahead of time. In most domains of life, skill and luck seem hopelessly entangled. Different levels of skill and varying degrees of good and bad luck are the realities that shape our lives--yet few of us are adept at accurately distinguishing between the two. Imagine what we could accomplish if we were able…
I have always loved cats and have lived with many: Princess Sheba Darling, Precious Sammy Dearest, Couscous Kerouac, P.C. (Perfect Cat), Neshama, and Mitzi. Each cat has a distinct personality and quickly taught me how things were going to go: some cats are lap cats, some are not. Some cats are finicky, some cats will eat anything. Some cats slept on my pillow, some cats prowled—and yowled—all night long. In addition to cats, I have always loved picture books and have written many about cats including: Cats, Cats, Cats!Welcoming Elijah: A Passover Tale With A Tail, A-B-C Cats, 1-2-3 Cats, and The Best Cat In The World.
I have read this book at least a dozen times. First published in 1930, it has become a classic, winning the Newbery Medal (the Oscar of children’s books!) and other awards. The story, which takes place in Japan, is about a poor, humble artist, who is working on an important painting. Though he has very little money and cannot afford another mouth to feed, his housekeeper brings a little white cat home from the market. At first, the artist is disgruntled, but nevertheless, the cat becomes known as Good Fortune, and indeed, through an act of selflessness, the cat does bring good fortune to the artist. The writing style is gorgeous, and the book is an absolute pleasure to read. Very soothing and meditative. No wonder it’s become a classic!
This timeless fable has been a classic since its first publication in 1930, and this beautifully reillustrated edition brings the magic and wonder of the tale to a new generation of readers.
In ancient Japan, a struggling artist is angered when his housekeeper brings home a tiny white cat he can barely afford to feed. But when the village’s head priest commissions a painting of the Buddha for a healthy sum, the artist softens toward the animal he believes has brought him luck.
According to legend, the proud and haughty cat was denied the Buddha’s blessing…
There’s nothing better than sitting down at the pool to read a fun, engaging story that transports you into another world and keeps you entertained. I’ve always loved reading to escape, and when I started writing and posting my stories for free online at 17 years old, I discovered my true calling. My first story amassed 140 million reads with millions of comments, where people shared how much fun they had reading the story and how it helped them escape from their lives. Since then, I’ve continued writing stories I’m passionate about and sharing them with people who love a good, fun, romance.
When I think of the perfect, fun, poolside read, this book is the first to pop into my head.
The Unhoneymooners follows Olive, who ends up having to fake date a man she hates while on their fake honeymoon in Hawaii. I love those tropes (fake relationships, enemies to lovers, forced proximity) but on top of that, this book is laugh-out-loud hilarious.
I was giggling in the pool the entire time I read this, and the light, fast-paced, engaging vibe makes this book the perfect poolside read.
Named a “Must-Read” by TODAY, Us Weekly, Bustle, BuzzFeed, Goodreads, Entertainment Weekly, Publishers Weekly, Southern Living, Book Riot, Woman’s Day, The Toronto Star, and more!
For two sworn enemies, anything can happen during the Hawaiian trip of a lifetime—maybe even love—in this romantic comedy from the New York Times bestselling authors of Roomies.
Olive Torres is used to being the unlucky twin: from inexplicable mishaps to a recent layoff, her life seems to be almost comically jinxed. By contrast, her sister Ami is…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
I've been a fantasy reader since the fourth grade when my father introduced me to The Hobbit. As I grew older, I found myself drawn to female-led fantasy stories. Before I started writing fiction, I reviewed books on a (now defunct) blog, learning from those authors as I critiqued what worked and what didn’t. Now, as a fiction author in my own right, I’ve focused on the story elements that truly speak to me; characters who live and breathe on the page, adventures through magical lands and diverse cultures, myths that feel so true they could almost be real, and heart-pounding action that breaks me out of my own safe little world.
Kelley Armstrong has long been one of my favorite authors, but this book in particular struck a positive chord with me. The quirky heroine, Kennedy, is an actual adult without being a middle-aged divorcee. A twenty-something entrepreneur, she runs a small business selling formerly cursed antiques (which she can verify, since she’s a curse weaver who unmakescurses.) Of course, things get complicated when a new client tries to coerce her into a job that sets her at odds with the rest of the magical community. I loved the fresh contemporary setting—no dark and seedy urban underground—and the surprising twist on ancient mythology. All in all, it was a really fun, clean, modern fantasy for grown-ups.
Struggling curse weaver Kennedy Bennett's motto is Carpe Diem. Wealthy luck worker Aiden Connolly has never leapt without looking—usually twice. Forced together on an adventure, they're going to drive each other crazy...in all the best ways.
Kennedy Bennett comes from a long line of curse weavers. For centuries, her family has plied their trade in Unstable, Massachusetts, an unconventional small town that’s welcomed paranormal practitioners since the dawn of spiritualism. Kennedy has recently struck out on her own, opening an antiques shop in Boston, where her speciality is uncursing and reselling hexed objects. Then Aiden Connolly walks into her life…
