Here are 100 books that Fables Of Abundance fans have personally recommended if you like
Fables Of Abundance.
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I’m a professor of political science at Valdosta State University in Georgia, USA. I have long had an interest in new technology and its implications for international relations and society. I have taught classes on international relations, global public policy, and international institutions. I have also published in these areas. Since the internet has been a disruptive force in both the national and international environments, I believe, as a political scientist, that it is vital to understand its effects on existing power relationships. I hope you find the books on my list enlightening.
In today’s media environment of 24-hour news, clickbait, and social media, there is tremendous competition to grab our attention. Our attention and our data have become commodities that can be monetized and sold to the highest bidder.
I love this book because Wu places this struggle for our attention in a broader historical context, tracing its roots to a 19th-century newspaper owner who discovered that advertising revenue could bring in more profits than the price he charged for newspapers. This business model has been applied to radio, television, and now the internet, but the goals remain the same.
Wu is a consummate storyteller and provides numerous examples of how we are being manipulated for profit.
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.
When I realised that brands and advertising campaigns are much more like hit records, blockbuster movies and celebrities than we usually admit, I wondered what makes some famous and others (mostly) not?
Thompson’s book is the best single answer I’ve found so far and shows that fame doesn’t automatically follow the best song, book, or advert – you have to work at being popular, distinctive, and talked about. Lessons all ad agencies should learn.
A Book of the Year Selection for Inc. and Library Journal
"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE
Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity…
I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.
A well-written and dispassionate review of the US advertising scene, written by a journalist in the nineteen-fifties, might just sound like (ancient) advertising history. But when I first read this, it came as a massive revelation to me.
I realised that all the core concepts we’d been taught about advertising – propositions, reasons why, message recall, attention, and the rest – were nothing more than phrases spouted by some glib ad man of the past. And we don’t have to believe any of them unless we choose to.
Madison Avenue U.S.A. is a reporter's portrayal of the advertising world and the creative and business minds that have shaped it. A best seller when it was first published in 1958, Martin Mayer's book is the result of hundreds of interviews with the greatest talents in the industry--among them advertising giants Bill Bernbach, James Webb Young, David Ogilvy and Rosser Reeves. Mr. Mayer highlights classic campaigns and the agencies that created them, capturing the excitement, the frenzy and the long hours of work behind original print and broadcast ads. He also reveals the workings of the industry--the money spent (and…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.
In the ‘creative’ agency where I worked we always looked down our noses at P.R. But reading this book I realised to my shame that the thinking of the best PR experts has generally been way ahead of the plonky theories of ad agencies.
Why try to ‘persuade’ people when you can create a version of reality that makes persuasion unnecessary? Compared with the jiu-jitsu of great P.R. even the best ads look like a clumsy punch on the nose.
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle," warned Ivy Lee, one of America's first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude." Unless corporations developed means for counteracting public disapproval,…
By 18 I had read all the books I chose for this essay. During high school, I read biographies of John D. Rockefeller, Andrew Carnegie, Thomas Jefferson, Geronimo, Anne Bonny, J. Pierpont Morgan, Winston Churchill, Sophocles, and more. In addition to panoramic, sweeping, epic fiction—Harold Robbins, Tai-Pan, Lawrence of Arabia, Faulkner, Doctor Zhivago (read in Russian and English)—I studied and reread self-help, “how-to” books on everything: writing, cooking, fishing, whatever. I read Ted Williams’ book on hitting a baseball, but, alas, it didn’t help.
Obvious Adams is a gem of a “book.” It is 58 pages long, and was originally published as a short story in the Saturday Evening Post magazine in 1916. Adams becomes an advertising superstar because he does one hard thing: he thinks. By thinking, he discovers obvious solutions to knotty problems. Did you ever here someone say, “I wish I thought of that?” The answer is simple: you didn’t study, analyze, think, hard enough. When my mother read my first book, “How to Become CEO,” she said, “Jeffrey, much of this is obvious.” “Correct Mom, but nobody does it.”
OBVIOUS ADAMS was first published as a short story in the Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was quickly recognized as presenting a germ idea basic to outstanding success in the business world and the professions. Harper & Brothers brought out the story in book form in September of the year of its publication in the Post. The book met with a ready sale. In reviewing it, the New York Times said, "The young man who is going to seek his fortune in the advertising business should have Obvious Adams…
I'm a writer from a small town in England that nobody has heard of, who now lives in Berlin. I have written books about depression, insomnia, creativity, and travel that have been translated into 20 languages. My book How to Be Happy (or at Least Less Sad) was called "a wonderful tool for anyone struggling with depression – or even just feeling blah" by Publishers Weekly. My latest book Nobody Knows What They're Doing is available now.
Miranda July was struggling to finish her new movie script and, instead, interviewed a bunch of people she found through the Pennysaver. This book is the product of that procrastination, and I don't think I've ever related to anything more. It helped me to see the value of procrastination in general, and to realise I actually need to procrastinate. It's how I think and, counterintuitively, it's how I get things done. So these days, if I feel that need to procrastinate, I don't beat myself up about it, I do it. I'm much more productive as a result. I’m also much better at realising the difference between needed procrastination and laziness.
In the summer of 2009, Miranda July was struggling to finish writing the screenplay for her much-anticipated second film. During her increasingly long lunch breaks, she began to obsessively read the PennySaver, the iconic clas sifieds booklet that reached everywhere and seemed to come from nowhere. Who was the person selling the "Large leather Jacket, $10"? It seemed important to find out - or at least it was a great distraction from the screenplay.
Accompanied by photographer Brigitte Sire, July crisscrossed Los Angeles to meet a random selection of PennySaver sellers, glimpsing thirteen surprisingly moving and profoundly specific realities, along…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
I started my adult life as a bouncer and a school teacher. A few years later, I was running one of the most well-known email marketing agencies in the industry. The reason this happened is because I dedicated my life to becoming a master copywriter. Learning how to write copy was the key that unlocked a level of freedom I didn’t know existed, both personal and financial. It’s also allowed me to write two bestselling books on email marketing, work with 250+ brands, and coach 2,200+ students around the world. I hope this list helps you take your writing skills up a notch.
Howard Gossage was not your typical ad man. He was cut from a different cloth. His love/hate relationship with the profession led to some innovative ad campaigns. He once ran an ad that ended mid-sentence (people were dying to know what happened next). He advertised Finna Gas by offering free balloons - filled with PINK air. He was part troll, part genius. And his style and flair are things I try to emulate with my own work.
You’ll eventually get to a point in your copy career where you feel jaded. Where you’re tired of selling your soul one sentence at a time. When you reach that point, this book will bring you back to life. That’s what it did for me.
Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
Here’s a classic by the man who started it all. Claude Hopkins is regarded as one of the greatest copywriters of all time. He pioneered the “Reason-Why” style of copywriting (telling people why to buy your product). It’s filled with priceless stories, humor, and practical lessons you can apply to your ads immediately. Get this classic if you're truly serious about learning to create effective ads! While your competitors are floundering around scratching their heads because their ads aren’t working, you’ll know exactly what to do to influence people to buy NOW!
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
I have been a feminist for as long as I can remember. I recall seeing a billboard featuring Sophie Dahl sprawling on a sofa, completely naked. I recognized that I had no control over the images that dominate the visual landscape I inhabit, and I wanted to change this. These books might seem varied, but they all critique aspects of contemporary culture and offer ways to change things. In my academic writing and artwork, I examine these issues through a queer, feminist, and anti-capitalist lens, and these books offer a glimpse into the struggles that I think are important and the methods for change that I think could work.
This book appeals to me as both an academic and an artist. In my art practice, I critique gender stereotypes in commercial and commodity culture, and this book provides a brief history of advertising and why it is bad for societies, followed by brilliant creative case studies of activist artists and artworks.
It contains lots of images of poster campaigns and graphic designs that uncover the ways that adverts play with our fears and desires–a subject that I talk about in relation to body and beauty ideals in my book. The artists in this book are very clever and hugely talented, so the book is a constant source of inspiration.
Advertising Shits in Your Head calls adverts what they are—a powerful means of control through manipulation—and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the adverts that control us.
With case studies from both sides of the Atlantic, this book showcases the ways in which small groups of activists are taking on corporations and states at their own game: propaganda. This international edition includes…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
I’ve always been fascinated by the American counter-culture and its promise to change society, be it with radical lifestyles, drugs, or creating new cultural settings. I was going to study this from a more sociological approach until I discovered the history of the psychedelic movement and its promise to create a new society by reforming American individuals from within. Although I wound up becoming more interested in what the counter-culture actually achieved rather than dwelling on its excesses, I am currently working on a new book project that will shed light on an organization that managed to achieve both.
I had always been interested in the contradictions of the American counter-culture, so I loved how Frank underscored how rebellion and dissent had such a surprisingly positive impact on the corporate world.
Far from seeing counter-cultural messages as threats to American capitalism, marketing, and advertising executives welcomed these non-conformist ideals as a fantastic way of commercializing their mundane products by connecting them with hipness and authenticity. Frank’s contrarian position jibes well with my own thoughts on the topic, and I really enjoyed how he takes the reader through the genesis of hip advertising.
An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking,…