Here are 100 books that Hit Makers fans have personally recommended if you like
Hit Makers.
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In 2016, I finished a book that had been three years in the making. I interviewed hundreds of snipers and spent some 9,000 hours wading through neuroscientific research papers. While my own background as a Chemical Engineer helped, it also became a deep dive into a world that opened my eyes. We are on the cusp of understanding what makes us tick as humans, and if we succeed in cracking that, we will become truly unstoppable. Simply put, we are all born, and we will all die, but we now have the power to comprehend the real reason the first event happened before the second one did.
We all want to know why success happens in the hope that we will be able to avoid the pitfalls that make it fail to materialize. This book suggests that those who succeed have an advantage that is circumstantial. This seems discouraging, but it is also empowering.
When circumstances and the environment create such a compelling case for success, we can better understand what to do to succeed in life. This book has popularized the 10,000-hours ‘rule’ where expertise in anything can be achieved by that number of hours of practice. Ignore that advice.
There are real caveats behind it that Gladwell fails to mention. Focus, instead, on what you need to have, who you must surround yourself with, and what actions you have to undertake to make success happen for you.
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Regarded by many as the most gifted and influential author and journalist in America today, Gladwell has the rare ability to connect with audiences of tremendously varied interests. There are over 10 million copies of his books in print. Now, Gladwell's landmark investigations into the world around us are collected together for the first time. Beautifully repackaged and redesigned, with newly added illustrations throughout each book, COLLECTED is a perfect treasury of prose…
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
I’ve founded companies, shut them down (then rebuilt my life), and coached hundreds of executives and founders through their own turning points. Those experiences taught me that resilience isn’t about bouncing back after hard things happen to you. It’s about being open to what can happen through you, including growth, clarity, curiosity, and conviction. That’s why I wrote Rethinking Resilience and why I return to these books often. Each one has helped me see strength, adaptability, and curiosity as intentional and sustainable traits—not something we summon only after crisis. I’m passionate about helping leaders move from reaction to intention and turn pressure into power, and I think this list captures that shift perfectly.
I recommend this book because it redefined what “conviction” means for me.
Grant’s idea of “confident humility”—holding strong beliefs lightly—challenged how I think about certainty. Real conviction isn’t about defending what you know; it’s about being grounded enough to stay curious.
This book reminds me that confidence and openness aren’t opposites—they fuel each other. Every time I read it, I’m reminded that clarity comes from questioning, not clinging.
It’s one of the most practical guides I know for staying adaptable and steady in a fast-changing world.
"THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more-it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I've never felt so hopeful about what I don't know." -Brene Brown, Ph.D., #1 New York Times bestselling author of Dare to Lead
The bestselling author of Give and Take and Originals examines the critical art of rethinking:…
I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.
As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I’m a professor of political science at Valdosta State University in Georgia, USA. I have long had an interest in new technology and its implications for international relations and society. I have taught classes on international relations, global public policy, and international institutions. I have also published in these areas. Since the internet has been a disruptive force in both the national and international environments, I believe, as a political scientist, that it is vital to understand its effects on existing power relationships. I hope you find the books on my list enlightening.
In today’s media environment of 24-hour news, clickbait, and social media, there is tremendous competition to grab our attention. Our attention and our data have become commodities that can be monetized and sold to the highest bidder.
I love this book because Wu places this struggle for our attention in a broader historical context, tracing its roots to a 19th-century newspaper owner who discovered that advertising revenue could bring in more profits than the price he charged for newspapers. This business model has been applied to radio, television, and now the internet, but the goals remain the same.
Wu is a consummate storyteller and provides numerous examples of how we are being manipulated for profit.
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion…
I'm an ordinary person who was able to achieve an extraordinary life for myself. My parents, who currently do not own a home, have always struggled to make ends meet. When I left the US Army at 23 with only $3,000 in savings, I quickly spent it while trying to adjust to civilian life in a foreign country. With a limited college education, I turned to books for inspiration. These books provided me with insights into the details behind success stories and changed my mindset. I was motivated to write my own book, Know Money No Problem, to pay it forward and help others achieve their own version of success.
To truly stay ahead of failure, one must embrace discomfort and avoid becoming stagnant. Life is a constant race, and if you stop running, you cannot win. Who Moved My Cheese? serves as a great example that is easy to read, digest, and a powerful reminder to keep pushing forward in the race of life.
The book highlights the importance of not taking good fortune for granted and avoiding getting too comfortable. It teaches that everything is constantly evolving, and it is essential to remain vigilant and open to new opportunities.
I once used this book to teach a group of high schoolers how to stay alert to opportunities and overcome the fear of discomfort.
Who Moved My Cheese? is a simple parable that reveals profound truths. It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life, for example a good job, a loving relationship, money or possessions, health or spiritual peace of mind. The maze is where you look for what you want, perhaps the organisation you work in, or the family or community you live in. The problem is that the cheese keeps moving.
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Philip Kotler, “The Father of Modern Marketing,” credited with developing the 4 Ps of the marketing mix is still contributing to the field. In this book with his co-authors, he builds upon the foundations he helped to set up decades ago to show us how the practice of marketing has evolved and where it is headed. You’ll learn the challenges marketers face in a digital world, new strategies for tech-powered marketing, and new tactics for leveraging marketing tech. What I really learned from this book is the practice of human-centric marketing where brands behave like humans treating customers as friends. It’s all about POV where value proposition messages become useful and valuable content.
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series,…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. • Why businesses must be built on human impressions instead of advertising…
I’ve been in the DEI trenches for over 20 years, and let me tell you, it's been one hell of a ride. As a Black woman navigating this shit show, I've seen it all—from clueless executives to well-meaning “allies” who can't get out of their own way. My passion? Calling out the bullshit and actually making DEI work. I've gone toe-to-toe with tech giants, founded Inclusology, and now I'm tackling a second PhD because I believe in the work, even at is most discouraging. DEI-ing is my no-holds-barred guide to creating real change. I’m all about busting AI bias and building DEI that sticks, not just some feel-good fluff.
This book had me saying, “Finally!” It taught me to let go of the nonsense and focus on what really matters. Mark Manson doesn’t hold back, and I appreciate that. This book is a reality check on how limited our time is—death is coming whether we like it or not—so we better start living right.
It’s not just a book; it’s a guide to cutting the crap and enjoying life before it’s too late.
New York Times Bestseller In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we've been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let's be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn't sugarcoat or equivocate. He tells it like it is-a dose of raw, refreshing, honest truth that is sorely lacking today.…
I'm an ordinary person who was able to achieve an extraordinary life for myself. My parents, who currently do not own a home, have always struggled to make ends meet. When I left the US Army at 23 with only $3,000 in savings, I quickly spent it while trying to adjust to civilian life in a foreign country. With a limited college education, I turned to books for inspiration. These books provided me with insights into the details behind success stories and changed my mindset. I was motivated to write my own book, Know Money No Problem, to pay it forward and help others achieve their own version of success.
While Don't Worry Make Money may not have been a driving force, it served as a confirmation of my approach to success. This quick read should be the foundation for anyone looking to achieve a better life.
The book is not only enjoyable but also provides a logical path to success. It motivates readers by offering great insights into what truly matters and what doesn't.
To be honest, if you're short on time, just review the table of contents. It reads like a recipe for achieving the American dream. Richard lays out 100 entries that serve as a step-by-step guide to success.
Now in paperback--the #1 "New York Times" bestseller that offers revolutionary strategies for making more while worrying less. Filled with unique, refreshing ideas to spark the interest of even the most overworked business person, this handy guide presents life-changing wisdom to use at home and at the office.
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.
A well-written and dispassionate review of the US advertising scene, written by a journalist in the nineteen-fifties, might just sound like (ancient) advertising history. But when I first read this, it came as a massive revelation to me.
I realised that all the core concepts we’d been taught about advertising – propositions, reasons why, message recall, attention, and the rest – were nothing more than phrases spouted by some glib ad man of the past. And we don’t have to believe any of them unless we choose to.
Madison Avenue U.S.A. is a reporter's portrayal of the advertising world and the creative and business minds that have shaped it. A best seller when it was first published in 1958, Martin Mayer's book is the result of hundreds of interviews with the greatest talents in the industry--among them advertising giants Bill Bernbach, James Webb Young, David Ogilvy and Rosser Reeves. Mr. Mayer highlights classic campaigns and the agencies that created them, capturing the excitement, the frenzy and the long hours of work behind original print and broadcast ads. He also reveals the workings of the industry--the money spent (and…
