Here are 100 books that Obvious Adams fans have personally recommended if you like Obvious Adams. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Think and Grow Rich

Ryan Christensen Author Of Winner Peace

From my list on succeed in life from a hypnotist.

Why am I passionate about this?

I’ve spent my entire life dealing with mental health issues, and overcoming them took me on a long journey of learning about the mind and how to make it work for us rather than against us. I’ve explored almost every modality out there and developed my own hypnosis modality as a result. Books like these were a key part of helping me figure out how to overcome my challenges and live life to the fullest, achieve my goals, and reach success.

Ryan's book list on succeed in life from a hypnotist

Ryan Christensen Why Ryan loves this book

I’ve never found a book that lays out the whole-life approach to success as well as this book.

I was particularly impressed by the emphasis on things like marriage and masterminds—the impact those have on our success in life is often overlooked. It gave me a solid framework to look at my own life and see what areas I needed to focus on more, and I consider this book a big part of my success in life.

By Napoleon Hill ,

Why should I read it?

14 authors picked Think and Grow Rich as one of their favorite books, and they share why you should read it.

What is this book about?

Think and Grow Rich by Napoleon Hill is one of the bestselling motivational books of all-time. Inspired by a suggestion from industrialist Andrew Carnegie, Hill explains the philosophy that helped the wealthiest and most accomplished members of society succeed.


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Book cover of The High House

The High House by James Stoddard,

The Victorian mansion, Evenmere, is the mechanism that runs the universe.

The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.

Appointed the Steward of Evenmere, Carter Anderson must learn the…

Book cover of How to Win Friends and Influence People

Shawn Léon Nowotnik Author Of F*ck Happiness: The Search for Meaning in a World Gone Mad Chasing Happiness

From my list on lessons on life and leadership.

Why am I passionate about this?

From a young age, I was captivated by art, music, film, and literature—constantly craving more from these creative mediums. Growing up in a lower-income, working-class home, I was surrounded by blue-collar workers, many of whom couldn’t attend college due to financial limitations. I learned early on that the richest education comes not just from books but from the stories of others and the world around us. Always feeling I had my own story to tell, I transitioned from steel worker to talent agent in Hollywood. But despite my success promoting others, something was missing—my own narrative. After a tragic loss, I reevaluated my path and chose to become a psychotherapist and author.

Shawn's book list on lessons on life and leadership

Shawn Léon Nowotnik Why Shawn loves this book

When I finished this book, I finally felt like a grown-up. It felt like I had just read a business classic—and I had. This book taught me more than any other about the vital role communication plays in relationships and the profound impact it can have.

It was the first time I truly understood how to build rapport and cultivate meaningful connections. I learned that it’s not about manipulating people but about influencing them, resolving conflicts, and earning their trust through kindness, respect, and integrity.

By Dale Carnegie ,

Why should I read it?

20 authors picked How to Win Friends and Influence People as one of their favorite books, and they share why you should read it.

What is this book about?

Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.

His advice has stood the test of time and will teach you how to:
- make friends quickly and easily
- increase your popularity
- win people to your way of thinking
- enable you to win new clients and customers
- become a…


Book cover of The Old Man and the Sea

Kenneth F. Conklin Author Of Norvel: An American Hero

From my list on human resilience and remarkable achievements.

Why am I passionate about this?

I am deeply passionate about human resilience. From Louis Zamperini's unwavering spirit in the face of war and captivity to Santiago's quiet determination against nature's harsh realities to Michael Jordan's relentless drive to overcome setbacks, these narratives resonate with me on a profound level. I'm particularly drawn to how these stories explore not just physical resilience but emotional and psychological strength as well. They serve as a powerful reminder that true victory lies not in the outcome but in the unwavering spirit we bring to life's struggles. 

Kenneth's book list on human resilience and remarkable achievements

Kenneth F. Conklin Why Kenneth loves this book

This book is a profound meditation on human resilience that never fails to move me. I'm constantly in awe of Hemingway's ability to weave so much meaning into such a deceptively simple tale. The way Santiago's unwavering determination shines through, even in the face of seemingly insurmountable odds, resonates deeply with me.

I find myself returning to this book time and time again, drawing inspiration from the old man's quiet strength and dignity. The vivid portrayal of man's relationship with nature—both its beauty and its harsh realities—leaves me breathless. What I love most is how Hemingway captures the essence of the human spirit in Santiago's struggle, reminding me that true victory lies not in the outcome but in the perseverance of the journey.

By Ernest Hemingway ,

Why should I read it?

14 authors picked The Old Man and the Sea as one of their favorite books, and they share why you should read it.

What is this book about?

This powerful and dignified story about a Cuban fisherman's struggle with a great fish has the universal appeal of a struggle between man and the elements, the hunter with the hunted. It earned Hemingway the Nobel prize and has been made into an acclaimed film. Age 13+


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Book cover of The Guardian of the Palace

The Guardian of the Palace by Steven J. Morris,

The Guardian of the Palace is the first novel in a modern fantasy series set in a New York City where magic is real—but hidden, suppressed, and dangerous when exposed.

When an ancient magic begins to leak into the world, a small group of unlikely allies is forced to act…

Book cover of Confessions of an Advertising Man

Mark Beal Author Of ZEO: Introducing Gen Z – The New Generation Of Leaders

From my list on inspiring creativity, transformation, and innovation.

Why am I passionate about this?

For more than 30 years I have been immersed in creative public relations and marketing from campaign development and activation to effectively engaging the primary consumer audiences. Me and my teams developed campaigns around such major sports and entertainment properties as the Olympic Games, Super Bowl, and The Rolling Stones. No matter your industry, inspiration for creativity, transformation, and innovation can come from many sources including the compelling storytelling featured in the books that I recommend.  

Mark's book list on inspiring creativity, transformation, and innovation

Mark Beal Why Mark loves this book

Often called the “Father of Advertising,” David Ogilvy pulls back the curtain on his career and the advertising industry in the mid to late 1900s.

Strategic and creative approaches to marketing that he and his colleagues took decades ago are still timely, relevant, and applicable in today’s social and digital media world.  

By David Ogilvy ,

Why should I read it?

4 authors picked Confessions of an Advertising Man as one of their favorite books, and they share why you should read it.

What is this book about?



A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written

 

"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy

 

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized…


Book cover of Ogilvy on Advertising

Drew Eric Whitman Author Of Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

From my list on creating powerful, money-making advertising copy.

Why am I passionate about this?

Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-TimersHis work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

Drew's book list on creating powerful, money-making advertising copy

Drew Eric Whitman Why Drew loves this book

What’s it like to climb inside the mind of one of advertising’s most iconic legends? Reading this book is probably the closest thing to it. You’re sure to come out with a dramatically changed view on how the industry works, and doesn’t. I’ve quoted him often in Cashvertising because his no-bull approach to advertising resonates strongly with everything I’ve been teaching for nearly four decades. Make his words your own and then--when you speak to others about advertising--you’ll be speaking with the voice of unquestionable authority.

By David Ogilvy ,

Why should I read it?

2 authors picked Ogilvy on Advertising as one of their favorite books, and they share why you should read it.

What is this book about?

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.


Book cover of The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Chris Elcock Author Of Psychedelic New York: A History of LSD in the City

From my list on history of the American counter-culture.

Why am I passionate about this?

I’ve always been fascinated by the American counter-culture and its promise to change society, be it with radical lifestyles, drugs, or creating new cultural settings. I was going to study this from a more sociological approach until I discovered the history of the psychedelic movement and its promise to create a new society by reforming American individuals from within. Although I wound up becoming more interested in what the counter-culture actually achieved rather than dwelling on its excesses, I am currently working on a new book project that will shed light on an organization that managed to achieve both.

Chris' book list on history of the American counter-culture

Chris Elcock Why Chris loves this book

I had always been interested in the contradictions of the American counter-culture, so I loved how Frank underscored how rebellion and dissent had such a surprisingly positive impact on the corporate world.

Far from seeing counter-cultural messages as threats to American capitalism, marketing, and advertising executives welcomed these non-conformist ideals as a fantastic way of commercializing their mundane products by connecting them with hipness and authenticity. Frank’s contrarian position jibes well with my own thoughts on the topic, and I really enjoyed how he takes the reader through the genesis of hip advertising.

By Thomas Frank ,

Why should I read it?

1 author picked The Conquest of Cool as one of their favorite books, and they share why you should read it.

What is this book about?

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking,…


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Book cover of Oaky With a Hint of Murder

Oaky With a Hint of Murder by Dawn Brotherton,

Aury and Scott travel to the Finger Lakes in New York’s wine country to get to the bottom of the mysterious happenings at the Songscape Winery. Disturbed furniture and curious noises are one thing, but when a customer winds up dead, it’s time to dig into the details and see…

Book cover of Fables Of Abundance: A Cultural History Of Advertising In America

Paul Feldwick Author Of Why Does The Pedlar Sing? What Creativity Really Means in Advertising

From my list on making sense of the madness of advertising.

Why am I passionate about this?

I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.

Paul's book list on making sense of the madness of advertising

Paul Feldwick Why Paul loves this book

It always seemed strange to me that the ad business has so often been terribly sniffy about the world of popular culture on which it depends.

Then, when I read this sociological history of the ad business, I understood why - how, from the very early days, ad agencies wanted to distance themselves from the disreputable medicine shows of the past and from the legacy of P.T. Barnum by aspiring to become a respectable "profession." Perhaps that was understandable. But in one way or another, this obsession has been the root of most of their mistakes ever since.

By Jackson Lears ,

Why should I read it?

1 author picked Fables Of Abundance as one of their favorite books, and they share why you should read it.

What is this book about?

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.


Book cover of It Chooses You

Lee Crutchley Author Of Nobody Knows What They're Doing: The 10 Secrets All Artists Should Know

From my list on when you feel lost in life.

Why am I passionate about this?

I'm a writer from a small town in England that nobody has heard of, who now lives in Berlin. I have written books about depression, insomnia, creativity, and travel that have been translated into 20 languages. My book How to Be Happy (or at Least Less Sad) was called "a wonderful tool for anyone struggling with depression – or even just feeling blah" by Publishers Weekly. My latest book Nobody Knows What They're Doing is available now.

Lee's book list on when you feel lost in life

Lee Crutchley Why Lee loves this book

Miranda July was struggling to finish her new movie script and, instead, interviewed a bunch of people she found through the Pennysaver. This book is the product of that procrastination, and I don't think I've ever related to anything more. It helped me to see the value of procrastination in general, and to realise I actually need to procrastinate. It's how I think and, counterintuitively, it's how I get things done. So these days, if I feel that need to procrastinate, I don't beat myself up about it, I do it. I'm much more productive as a result. I’m also much better at realising the difference between needed procrastination and laziness.

By Miranda July ,

Why should I read it?

1 author picked It Chooses You as one of their favorite books, and they share why you should read it.

What is this book about?

In the summer of 2009, Miranda July was struggling to finish writing the screenplay for her much-anticipated second film. During her increasingly long lunch breaks, she began to obsessively read the PennySaver, the iconic clas sifieds booklet that reached everywhere and seemed to come from nowhere. Who was the person selling the "Large leather Jacket, $10"? It seemed important to find out - or at least it was a great distraction from the screenplay.

Accompanied by photographer Brigitte Sire, July crisscrossed Los Angeles to meet a random selection of PennySaver sellers, glimpsing thirteen surprisingly moving and profoundly specific realities, along…


Book cover of The Mechanical Bride: Folklore of Industrial Man

William J. Buxton Author Of Harold Innis on Peter Pond: Biography, Cultural Memory, and the Continental Fur Trade

From my list on By or about the Canadian philosopher Marshall McLuhan (.

Why am I passionate about this?

William J. Buxton is Distinguished Professor Emeritus of Communication Studies and Senior Fellow, Centre for Sensory Studies, at Concordia University Montreal, Qc, Canada. He is also professeur associé au Département d’information et de communication de l’Université Laval, Québec City, Québec, Canada. He has edited and co-edited five books related to the life and works of the Canadian political economist and media theorist, Harold Adams Innis.

William's book list on By or about the Canadian philosopher Marshall McLuhan (

William J. Buxton Why William loves this book

Largely recognized as McLuhan’s first major work, this book provides a trenchant analysis of 1940’s popular culture in the United States, with particular reference to print-media advertising. To this end, it consists of x chapters, each of which consists of an image culled from newspapers and magazines, accompanied by an insightful—and often ironictext. Dismissed by some as lacking in direction and coherence, the book actually has a tightly woven narrative that sheds considerable light on the gender issues, technology, and power structures of the day. 

By Marshall McLuhan ,

Why should I read it?

1 author picked The Mechanical Bride as one of their favorite books, and they share why you should read it.

What is this book about?

OURS is the first age in wruch many thousands of the
best-trained individual minds have made it a full-time
business to get inside the collective public mind. To
get inside in order to manipulate, exploit, control is
the object now. And to generate heat not light is the
intention. To keep everybody in the helpless state
engendered by prolonged mental rutting is the effect
of many ads and much entertainment alike.
Since so many minds are engaged in bringing
about this condition of public helplessness, and since
these programs of commercial education are so much
more expensive and influential than…


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Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

Book cover of Advertising Shits In Your Head: Strategies for Resistance

Dawn Woolley Author Of Consuming the Body: Capitalism, Social Media and Commodification

From my list on consumer culture and tearing it down.

Why am I passionate about this?

I have been a feminist for as long as I can remember. I recall seeing a billboard featuring Sophie Dahl sprawling on a sofa, completely naked. I recognized that I had no control over the images that dominate the visual landscape I inhabit, and I wanted to change this. These books might seem varied, but they all critique aspects of contemporary culture and offer ways to change things. In my academic writing and artwork, I examine these issues through a queer, feminist, and anti-capitalist lens, and these books offer a glimpse into the struggles that I think are important and the methods for change that I think could work.

Dawn's book list on consumer culture and tearing it down

Dawn Woolley Why Dawn loves this book

This book appeals to me as both an academic and an artist. In my art practice, I critique gender stereotypes in commercial and commodity culture, and this book provides a brief history of advertising and why it is bad for societies, followed by brilliant creative case studies of activist artists and artworks.

It contains lots of images of poster campaigns and graphic designs that uncover the ways that adverts play with our fears and desires–a subject that I talk about in relation to body and beauty ideals in my book. The artists in this book are very clever and hugely talented, so the book is a constant source of inspiration.

By Vyvian Raoul , Matt Bonner ,

Why should I read it?

1 author picked Advertising Shits In Your Head as one of their favorite books, and they share why you should read it.

What is this book about?

Advertising Shits in Your Head calls adverts what they are—a powerful means of control through manipulation—and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the adverts that control us.

With case studies from both sides of the Atlantic, this book showcases the ways in which small groups of activists are taking on corporations and states at their own game: propaganda. This international edition includes…


Book cover of Think and Grow Rich
Book cover of How to Win Friends and Influence People
Book cover of The Old Man and the Sea

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