Here are 100 books that Descartes' Error fans have personally recommended if you like
Descartes' Error.
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I grew up in the 70s when a linear perspective was king, including the objectivity of science and elevation of the importance of men’s work, so I fought to become a female exploration geologist. I learned to conquer dangers and collect data to discover riches. I also learned that my feminine intuition and curiosity were invaluable in understanding the patterns in nature. My next career as a treaty negotiator for the Federal government introduced me to indigenous cultures, and I felt the familiar clash of circular and linear thinking once again. I dedicated myself to the study and work experience that would help me give language to this pattern.
What first gripped me was the insight into how North American Indians organized their societies. It was so interesting to see how it was advantageous to them to be free of the command-and-control leadership style in a competitive battle for economic gains. Instead, they relied on numerous pods of self-organizing systems where people chose who to follow based on what they admired in a person and understood the situation to require. It made them very nimble and creative.
This decentralized system might be the future of organizational leadership or at least a viable alternative. I love how the authors translate traditional wisdom into modern business practices. I really want to wrap my head around this.
If you cut off a spider's head, it dies; if you cut off a starfish's leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world.
What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths?
Ori Brafman and Rod Beckstrom have discovered some unexpected answers,…
The Victorian mansion, Evenmere, is the mechanism that runs the universe.
The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.
Appointed the Steward of Evenmere, Carter Anderson must learn the…
I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!
This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.
Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
I grew up in the 70s when a linear perspective was king, including the objectivity of science and elevation of the importance of men’s work, so I fought to become a female exploration geologist. I learned to conquer dangers and collect data to discover riches. I also learned that my feminine intuition and curiosity were invaluable in understanding the patterns in nature. My next career as a treaty negotiator for the Federal government introduced me to indigenous cultures, and I felt the familiar clash of circular and linear thinking once again. I dedicated myself to the study and work experience that would help me give language to this pattern.
This account of a stroke took me from seeing thinking as one complex mystery to seeing two styles of thinking in me. This was life-changing. Taylor’s stroke left her stuck in one mode or the other, and as a neuroscientist, she had the language to describe each mode. How rare is that!
She first cared deeply about the present moment and wholeness. Feeling connected to her body and the energy in everything around her, she was flooded with feelings of curiosity and love. Then, perception shifted, and Taylor focused on finding details to categorize and organize, with a focus on the past as predictors of the future. The world was there for her to use as she achieved her goals. As Taylor described these two states, I could feel and relate to the differences. I started to consciously separate them out in my mind, feeling suddenly awake.
"Transformative...[Taylor's] experience...will shatter [your] own perception of the world."-ABC News
The astonishing New York Times bestseller that chronicles how a brain scientist's own stroke led to enlightenment
On December 10, 1996, Jill Bolte Taylor, a thirty-seven- year-old Harvard-trained brain scientist experienced a massive stroke in the left hemisphere of her brain. As she observed her mind deteriorate to the point that she could not walk, talk, read, write, or recall any of her life-all within four hours-Taylor alternated between the euphoria of the intuitive and kinesthetic right brain, in which she felt a sense of complete well-being and peace, and…
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
I grew up in the 70s when a linear perspective was king, including the objectivity of science and elevation of the importance of men’s work, so I fought to become a female exploration geologist. I learned to conquer dangers and collect data to discover riches. I also learned that my feminine intuition and curiosity were invaluable in understanding the patterns in nature. My next career as a treaty negotiator for the Federal government introduced me to indigenous cultures, and I felt the familiar clash of circular and linear thinking once again. I dedicated myself to the study and work experience that would help me give language to this pattern.
I was waking up each day feeling the dogs nipping at my heels to keep me running and making progress. When I discovered this book, I felt a sigh of relief. I stayed in the moment and explored the value of play with this delightful and curious guide.
I couldn’t stop sharing Brown’s stories of how important and marvelous play is. I discovered lots of my friends were as hungry as I was for this other world where we could have fun, without thoughts of time and productivity, and it was actually scientifically proven to be important and beneficial for us (being scientists we needed this fascinating link). I started to seek the vacation in my life, which is such a gift.
From a leading expert, a groundbreaking book on the science of play, and its essential role in fueling our happiness and intelligence throughout our lives
We've all seen the happiness on the face of a child while playing in the school yard. Or the blissful abandon of a golden retriever racing across a lawn. This is the joy of play. By definition, play is purposeless, all-consuming, and fun. But as Dr. Stuart Brown illustrates, play is anything but trivial. It is a biological drive as integral to our health as sleep or nutrition. We are designed by nature to flourish…
Since I was young, I was fascinated with how the mind works; how all of our thoughts, feelings, memories, decisions, and actions come out of this lump of flesh in our heads. I studied consciousness, psychology, and neuroscience both at university, and on my own for decades. Once I started working in marketing, for many of the biggest and best brands in the world, I realized that marketers tend to have deep misconceptions and misunderstandings for how the mind actually works. My goal is to bridge the gap between all of the knowledge we have about the brain, and how that could be helpful to brands and marketers.
The Hidden Power of Advertising opened my eyes to a whole new way of understanding brands and marketing.
He makes a compelling case for how advertising works at an unconscious level,
and how marketers mostly ignore this powerful and hidden side of brands. He
shares powerful, eye-opening studies done directly on advertising campaigns,
and uses real-world examples to give practical advice that’s far from the usual
marketing advice.
The way advertising works is not so transparent after all. Advertising does have some sort of hidden power which enables it to influence us without our realising it.
The Hidden Power of Advertising presents a radical new challenge to traditional thinking about the way consumers interact with and process brand communication. For over 70 years the universal assumption has been that advertising is only effective if it consciously persuades consumers to choose a particular brand. In such circumstances attention is critical, which is why most of the advertising industry's creative resource is focused on achieving the highest possible levels of…
Since I was young, I was fascinated with how the mind works; how all of our thoughts, feelings, memories, decisions, and actions come out of this lump of flesh in our heads. I studied consciousness, psychology, and neuroscience both at university, and on my own for decades. Once I started working in marketing, for many of the biggest and best brands in the world, I realized that marketers tend to have deep misconceptions and misunderstandings for how the mind actually works. My goal is to bridge the gap between all of the knowledge we have about the brain, and how that could be helpful to brands and marketers.
This book goes even deeper into the neuroscience of brands, and how consumers make their decisions using mental models. This is a bit more academic, but can give a deeper and richer understanding of the processes at play in the unconscious mind when it comes to consumer decision making.
The Mental World of Brands provides a compelling new startpoint for developing new and better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations, and how can we make best use of this knowledge to leverage brands and protect and expand market share?
The book shows how awareness is generated, how people put meanings to brands, and the importance of memory, emotion and language. It also discusses the use of brand research, not just as a separate academic area, but as an important part of the brand representation process.
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
Since I was young, I was fascinated with how the mind works; how all of our thoughts, feelings, memories, decisions, and actions come out of this lump of flesh in our heads. I studied consciousness, psychology, and neuroscience both at university, and on my own for decades. Once I started working in marketing, for many of the biggest and best brands in the world, I realized that marketers tend to have deep misconceptions and misunderstandings for how the mind actually works. My goal is to bridge the gap between all of the knowledge we have about the brain, and how that could be helpful to brands and marketers.
Seth Godin has become a leading voice and best-selling author, especially in the world of marketing. While others of his books are more widely known, this book is very underappreciated. It is wonderfully written and helps you truly understand the role of marketing in today’s world to truly connect with how consumers see the world, and your brand within it.
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than…
I grew up in the 70s when a linear perspective was king, including the objectivity of science and elevation of the importance of men’s work, so I fought to become a female exploration geologist. I learned to conquer dangers and collect data to discover riches. I also learned that my feminine intuition and curiosity were invaluable in understanding the patterns in nature. My next career as a treaty negotiator for the Federal government introduced me to indigenous cultures, and I felt the familiar clash of circular and linear thinking once again. I dedicated myself to the study and work experience that would help me give language to this pattern.
I spent a decade of my life working in conflict resolution, including as a Treaty negotiator defining Indigenous rights. And honestly, my earlier years as a female geologist in remote male-dominated bush camps had me learning to deal with conflict on a daily basis.
This book bravely declares what I intuited, namely that we have to take a break from the fear-driven pushing match and find the power of our ability to act out of love. It feels so courageous for him to state this. It requires a broad understanding of the nature of love, which Kahane has. He also describes how we need both powers to be successful, using inspiring stories of bringing together large groups of people to cause social change.
The two methods most frequently employed to solve our toughest social problems—either relying on violence and aggression or submitting to endless negotiation and compromise—are fundamentally flawed. This is because the seemingly contradictory drives behind these approaches—power, the desire to achieve one’s purpose, and love, the urge to unite with others—are actually complementary. As Dr. Martin Luther King Jr. put it, “Power without love is reckless and abusive, and love without power is sentimental and anemic.” But how do you combine them?
For the last twenty years Adam Kahane of Reos Partners and the University of Oxford has worked around the…
My family moved to Italy when I was six, and I attended Italian first grade in a fishing village where I had to rely on reading body language as I didn’t grasp the language for a bit. Fortunately for me, Italians have lots of body language to read so I could navigate the inevitable cliques and power dynamics evident even at the elementary school level. From that experience to being taken to view the Dachau concentration camp a year later, I’ve always been sensitive to how “the other” gets treated—often unfairly—and the role leaders can play for good or evil.
Armed with the latest findings in neurobiology, the author explores how profoundly emotions drive our behavior and “thinking.” Why the air quotes around the word, thinking? The answer is that fMRI brain scan data reveals that most decision-making is basically emotionally driven, intuitive, and super quick, i.e. under a second.
You make hundreds of decisions every day, from what to eat for breakfast to how to influence people, and not one of them could be made without the essential component of emotion. It has long been held that thinking and feeling are separate and opposing forces in our behaviour. But as best-selling author Leonard Mlodinow tells us, extraordinary advances in psychology and neuroscience have proven that emotions are as critical to our well being as thinking.
How can you connect better with others? How can you improve your relationship to frustration, fear, and anxiety? What can you do to live…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
Mark Schroeder is the author of six books and nearly one hundred articles in philosophy, many of them concerned with the role of reasons in metaethics and moral explanations. Three of his articles have been honored by the Philosophers’ Annual as among the ten best philosophy articles published in their year, and one received the APA article prize as the best paper published in all of philosophy in 2008 or 2009. His former Ph.D. students now teach philosophy on five continents.
In this book, Horty uses tools that were originally developed in the fields of artificial intelligence and non-monotonic logic in order to develop an explanatory theory of how reasons compete with one another. The main thing that has led contemporary moral philosophers to be so interested in reasons is that they seem to be able to compete. For example, if on the one hand, you promised your friend to keep a secret, that is a reason that counts against telling anyone else, but if the secret is that they are having an affair with the spouse of another of your friends, that is a reason that counts in favor of telling, and to figure out what you should do, it seems like we have to weigh these reasons together to see which one is more important. But very few ethicists have gotten very far in thinking about the distinctive challenges…
Although the study of reasons plays an important role in both epistemology and moral philosophy, little attention has been devoted to the question of how, exactly, reasons interact to support the actions or conclusions they do. In this book, John F. Horty attempts to answer this question by providing a precise, concrete account of reasons and their interaction, based on the logic of default reasoning. The book begins with an intuitive, accessible introduction to default logic itself, and then argues that this logic can be adapted to serve as a foundation for a concrete theory of reasons. Horty then shows…
