The best books for decoding the mystery of everyday thinking

Book cover of Descartes' Error: Emotion, Reason, and the Human Brain Book cover of Power and Love: A Theory and Practice of Social Change Book cover of Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul Book cover of The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations Book cover of My Stroke of Insight: A Brain Scientist's Personal Journey

The best books to help you understand the mind of your customer

Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions Book cover of All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All Book cover of Descartes' Error: Emotion, Reason, and the Human Brain Book cover of The Mental World of Brands Book cover of The Hidden Power of Advertising

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Book cover of The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions Book cover of My Stroke of Insight: A Brain Scientist's Personal Journey Book cover of Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul Book cover of The Hidden Power of Advertising Book cover of The Mental World of Brands

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Interested in reason, neuropsychology, and physiology?

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