Book cover of Emotional: How Feelings Shape Our Thinking

Book description

You make hundreds of decisions every day, from what to eat for breakfast to how to influence people, and not one of them could be made without the essential component of emotion. It has long been held that thinking and feeling are separate and opposing forces in our behaviour. But…

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Why read it?

1 author picked Emotional as one of their favorite books. Why do they recommend it?

Armed with the latest findings in neurobiology, the author explores how profoundly emotions drive our behavior and “thinking.” Why the air quotes around the word, thinking? The answer is that fMRI brain scan data reveals that most decision-making is basically emotionally driven, intuitive, and super quick, i.e. under a second.

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