Here are 16 books that Alchemy fans have personally recommended if you like
Alchemy.
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I’ll admit I came to this book a sceptic. Like many academics, I’ve long internalised the logics of expertise as outlined by K. Anders Ericsson—the idea that mastery is born of deep, deliberate practice over time. So Range, with its cheerful celebration of generalists and late bloomers, initially felt like it was picking a fight with something I hold dear. But it turned out to be less a rejection and more a reframing.
What Epstein offers is not a dismissal of expertise, but a reminder that deep knowledge applied in isolation can be brittle. His argument—that in a messy, fast-changing world, breadth matters—is hard to ignore. The best problem-solvers, he suggests, are those who can cross boundaries, borrow tools from one domain and apply them in another, and tolerate ambiguity. I came away with a renewed appreciation for the value of intellectual detours, of playing in unfamiliar sandpits, and of…
'Fascinating . . . If you're a generalist who has ever felt overshadowed by your specialist colleagues, this book is for you' - Bill Gates
The instant Sunday Times Top Ten and New York Times bestseller Shortlisted for the Financial Times/McKinsey Business Book of the Year Award A Financial Times Essential Reads
A powerful argument for how to succeed in any field: develop broad interests and skills while everyone around you is rushing to specialize.
From the '10,000 hours rule' to the power of Tiger parenting, we have been taught that success in any field requires early specialization and many…
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
Chris Voss, through this book, has changed the way I communicate with everyone in my life.
I’ve never felt as confident in social settings or high stakes deal making conversations than after having read this book.
I can express my ideas and persuasive goals so much better and I can help others help me understand them and express themselves more than before—this latter point has been great for my relationships with my kids and spouse.
A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation.
'Riveting' Adam Grant 'Stupendous' The Week 'Brilliant' Guardian ____________________________ After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people's lives were at stake.
I’ve adored fantasy adventures for as long as I could read. A good story is a mirror of life, and sometimes life can feel hard, cold, and impersonal. Yet life can also be an adventure, and like fictional heroes, the way in which we overcome our challenges is what makes us truly human. And sometimes it’s the actions of fantastical or inhuman creatures that show us true humanity.
When a hero overcomes their challenges in a way that shows humanity, I stand up and cheer. When they do it in a way that’s creative or funny, I laugh. When an author can do both, I treasure it.
While it’s hard to pick a single favorite among the Discworld series, Mort stands out for me as a mix of a bizarre concept, quirky characters you can cheer for, and unexpected plot twists.
It’s hard to imagine a book about death being so funny, but the outlandish premise sets a stage rife with opportunities for humor. And yet, it’s the characters that really carry the story. Characters of this world have a wide spectrum of moralities, and yet despite their flaws and mistakes, you find yourself cheering for them.
'Cracking dialogue, compelling illogic and unchained whimsy' Sunday Times
The Discworld is very much like our own - if our own were to consist of a flat planet balanced on the back of four elephants which stand on the back of a giant turtle, that is . . .
Death comes to us all. When he came to Mort, he offered him a job.
Death is the Grim Reaper of the Discworld, a black-robed skeleton carrying a scythe who must collect a minimum number of souls in order to keep the momentum of dying, well . . . alive.
Across America, a wave of brutal, inexplicable killings leaves hardened detectives and desperate federal agents grasping for answers.
But what appears to be vigilante terror is something far more ancient - an invisible war between the forces of light and the agents of darkness, playing out on the streets of…
This book is a godsend for anyone who’s ever stared blankly at their seventh Teams meeting of the day while mentally compiling a list of overdue articles, unanswered emails, unmarked assessments, and administrative "priorities" of ever-increasing urgency. In Slow Productivity, Cal Newport takes aim at the cult of busyness and offers something radical: permission to do less, more slowly, and with greater care.
It’s not about laziness—it’s about sanity. Newport’s mantra, “do fewer things, work at a natural pace, obsess over quality,” might as well be carved above the door of every overstretched academic office. His examples—from Jane Austen to Georgia O’Keeffe—remind us that the most enduring work often comes not from frantic multitasking but from sustained, focused, unhurried effort. As someone with multiple monographs on the go - this seems sensible. This book feels particularly urgent for those of us navigating modern academia, where the pressure to publish, teach,…
'Brilliant and timely' - Oliver Burkeman, author of Four Thousand Weeks
From the New York Times bestselling author of Digital Minimalism and one of the world's top productivity experts, a groundbreaking philosophy for creating great work at a sustainable pace.
Hustle culture. Burnout. Quiet quitting. Today we're either sacrificing ourselves on the altar of success or we're rejecting the idea of ambition entirely. But it doesn't have to be all or nothing. There is a way to create meaningful work as part of a balanced life, and it's called 'slow productivity'.
What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
I first discovered Rory Sutherland’s work via his TED Talks and found that he is entertaining as well as insightful and inspiring, which is why I often show his talks to my students.
Alchemy is just as insightful and inspiring. And it’s fun to read.
Through his videos and writing, I’ve found that no one can explain the irrationality of human behavior just like him. I’ve been inspired by his stories, insights, and case studies, and often used them to form my thinking when solving branding problems for clients. I believe you will, too.
For transparency’s sake, I should note that because I’m a fan of his work, I reached out to him and he wrote an introduction to one of my books and has endorsed others. But even if he’d said no, I’d still be recommending this book.
HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.
"Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external…
What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
The Amazing Afterlife of Animals
by
Karen A. Anderson,
My book is for anyone grieving the loss of a beloved pet. If your heart feels shattered and you are searching for understanding, comfort, and connection, these chapters were written with you in mind.
I share uplifting and life-changing stories that help you move beyond the devastation of grief, including…
What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
I love this book because it is clear, concise, and a fast read. This is one of those books you can truly complete in one sitting, but the ideas in it will keep you thinking for years.
In addition, it has lots of charts that make it easy to understand the concepts – while many other branding authors complicate their descriptions and definitions of these concepts. As a result, it has become one of my gold standards when I judge my writing.
Finally, it’s probably the book I cite and quote the most with my clients when I need to explain a brand-building concept to them. One more thing: If it doesn’t turn you into a design advocate, nothing will.
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:
* the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building…
As a wannabe rockstar studying philosophy and mathematics, never in my wildest nightmare did I imagine I would one day earn a living traveling the world, helping corporate managers become better bosses. But in unexpected ways, all the different strands of my interests and passions have woven together into a work-life well lived, with over two decades of experience and contemplation distilled down into this book I have co-written with my friend and business partner, Bjorn Billhardt, CEO of Abilitie.
There are so many golden calves in the world of management and leadership theory, and this book knocks nine of them down politely but mercilessly.
My favorite chapter: “The Delusion of Rigorous Research,” coming from a business school professor who knows first-hand what he’s talking about. I’m encumbered by philosophical training, and in the business world, I constantly find myself asking, “Yes, but what does that word actually mean?” or “What kind of evidence could support that claim, and is that evidence you could actually collect?”
More and more content about how to succeed in business and management gets produced by humans, and increasingly by AI. In that context, I’m grateful for books like this one that focus more on “how” than on “what” to think.
Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. The Halo Effect is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. The Halo Effect describes the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not…
Special collector's film tie-in hardback of the best-selling classic, featuring the complete story with a sumptuous cover design inspired by THE HOBBIT: AN UNEXPECTED JOURNEY and brand new reproductions of all the drawings and maps by J.R.R. Tolkien.
Bilbo Baggins is a hobbit who enjoys a comfortable, unambitious life, rarely travelling further than the pantry of his hobbit-hole in Bag End.
But his contentment is disturbed when the wizard, Gandalf, and a company of thirteen dwarves arrive on his doorstep one day to whisk him away on an unexpected journey 'there and back again'. They have a plot to raid…
Jose Castillo is a cynical, wise-cracking Cuban-American who restores classic cars. He’s also a private eye whose sarcastic ways sometimes get him into trouble.
One day, in the process of installing a four-barrel carburetor on a 1965 Mustang, into his shop walks trouble—in the shape of a mysterious, beautiful woman…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
Signs and symbols are all around us – are you using the right ones for your brand? When you don’t spend enough time thinking about the semiotics, it can create an undercurrent that misaligns what you are saying with what people experience with your brand.
If you want to sell more easily, I highly recommend Using Semiotics in Marketing (and her other book, Using Semiotics in Retail) – this fascinating world will change your branding for the better forever!
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.
Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.
Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics…
