16 Books Like Alchemy

I’ll admit I came to this book a sceptic. Like many academics, I’ve long internalised the logics of expertise as outlined by K. Anders Ericsson—the idea that mastery is born of deep, deliberate practice over time. So Range, with its cheerful celebration of generalists and late bloomers, initially felt like it was picking a fight with something I hold dear. But it turned out to be less a rejection and more a reframing.

What Epstein offers is not a dismissal of expertise, but a reminder that deep knowledge applied in isolation can be brittle. His argument—that in a messy, fast-changing world, breadth matters—is hard to ignore. The best problem-solvers, he suggests, are those who can cross boundaries, borrow tools from one domain and apply them in another, and tolerate ambiguity. I came away with a renewed appreciation for the value of intellectual detours, of playing in unfamiliar sandpits, and of… show more.

I love this book because his techniques are so practical and easy to use.

I re-read his book when I was in the middle of a difficult business negotiation over Zoom and email and followed his directions step by step. This led to a positive outcome for both of us.

He makes sure that you are very clear on what is essential for you, enables you to figure out the sometimes hidden motivations of the other person, and guides you through on what to say and do next. I will go through it again the next time I am preparing a negotiation.

While it’s hard to pick a single favorite among the Discworld series, Mort stands out for me as a mix of a bizarre concept, quirky characters you can cheer for, and unexpected plot twists.

It’s hard to imagine a book about death being so funny, but the outlandish premise sets a stage rife with opportunities for humor. And yet, it’s the characters that really carry the story. Characters of this world have a wide spectrum of moralities, and yet despite their flaws and mistakes, you find yourself cheering for them.

This book is a godsend for anyone who’s ever stared blankly at their seventh Teams meeting of the day while mentally compiling a list of overdue articles, unanswered emails, unmarked assessments, and administrative "priorities" of ever-increasing urgency. In Slow Productivity, Cal Newport takes aim at the cult of busyness and offers something radical: permission to do less, more slowly, and with greater care.

It’s not about laziness—it’s about sanity. Newport’s mantra, “do fewer things, work at a natural pace, obsess over quality,” might as well be carved above the door of every overstretched academic office. His examples—from Jane Austen to Georgia O’Keeffe—remind us that the most enduring work often comes not from frantic multitasking but from sustained, focused, unhurried effort. As someone with multiple monographs on the go - this seems sensible. This book feels particularly urgent for those of us navigating modern academia, where the pressure to publish, teach,… show more.

I first discovered Rory Sutherland’s work via his TED Talks and found that he is entertaining as well as insightful and inspiring, which is why I often show his talks to my students.

Alchemy is just as insightful and inspiring. And it’s fun to read.

Through his videos and writing, I’ve found that no one can explain the irrationality of human behavior just like him. I’ve been inspired by his stories, insights, and case studies, and often used them to form my thinking when solving branding problems for clients. I believe you will, too.

For transparency’s sake, I should note that because I’m a fan of his work, I reached out to him and he wrote an introduction to one of my books and has endorsed others. But even if he’d said no, I’d still be recommending this book.

By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.

Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.

I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.

I love this book because it is clear, concise, and a fast read. This is one of those books you can truly complete in one sitting, but the ideas in it will keep you thinking for years.

In addition, it has lots of charts that make it easy to understand the concepts – while many other branding authors complicate their descriptions and definitions of these concepts. As a result, it has become one of my gold standards when I judge my writing.

Finally, it’s probably the book I cite and quote the most with my clients when I need to explain a brand-building concept to them. One more thing: If it doesn’t turn you into a design advocate, nothing will. 

There are so many golden calves in the world of management and leadership theory, and this book knocks nine of them down politely but mercilessly.

My favorite chapter: “The Delusion of Rigorous Research,” coming from a business school professor who knows first-hand what he’s talking about. I’m encumbered by philosophical training, and in the business world, I constantly find myself asking, “Yes, but what does that word actually mean?” or “What kind of evidence could support that claim, and is that evidence you could actually collect?”

More and more content about how to succeed in business and management gets produced by humans, and increasingly by AI. In that context, I’m grateful for books like this one that focus more on “how” than on “what” to think.

It would be the most extreme of criminal acts for this beloved book not to be my ‘list topper!’ Reading this book instilled an instant love of good fantasy storytelling in me early on. It defines the fantasy genre, exemplifying the absolute best extremes in great world-building, characters, and epic storytelling.

Tolkien set the high bar I strive for in all areas in my own writing with one of the most memorable stories in one of the most unforgettable worlds of all time … and he managed to pull it all off within the context of a single book! No matter how many times I go back and re-read this one, I find something new to cherish, and you will too!

Signs and symbols are all around us – are you using the right ones for your brand? When you don’t spend enough time thinking about the semiotics, it can create an undercurrent that misaligns what you are saying with what people experience with your brand.

If you want to sell more easily, I highly recommend Using Semiotics in Marketing (and her other book, Using Semiotics in Retail) – this fascinating world will change your branding for the better forever!