Here are 28 books that Unreasonable Hospitality fans have personally recommended if you like Unreasonable Hospitality. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Book cover of Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise

Ron Kitchens Author Of Uniquely You: Transform Your Organization by Becoming the Leader Only You Can Be

From my list on leadership books about leading with heart and soul.

Why am I passionate about this?

Growing up as a dyslexic kid with teenage parents and losing my dad at four, I spent my life searching for role models who turned their unique stories into something impactful. I’ve had the privilege of meeting all these incredible authors, learning about their journeys, and even calling a few of them friends. What sets them apart is their unwavering commitment to being real and transparent in their leadership. They don’t just lead—they use their experiences to make life better for the people they serve and to create positive change in the world around them. Their stories are proof that true leadership comes from authenticity and purpose.

Ron's book list on leadership books about leading with heart and soul

Ron Kitchens Why Ron loves this book

This book is an inspiring and highly practical guide from one of the most respected leaders in the hospitality industry. As the co-founder of Ritz-Carlton, Schulze shares the secrets behind creating a culture of excellence that drives world-class service and lasting success.

He emphasizes the importance of a customer-first mindset, empowering employees to take ownership and setting uncompromising standards that everyone in the organization strives to meet. Schulze’s approach shows that excellence isn’t just about meeting expectations—it’s about consistently exceeding them in every detail. This book is a masterclass for leaders who want to build a high-performance organization that stands out and thrives through exceptional service and an unwavering commitment to excellence.

In some ways, Horst Schulze invented modern hospitality in America. His leadership lessons can be seen in the way companies like Chick-fil-A interact with their customers. This is a journey of greatness that we can all emulate. 

By Horst Schulze , Dean Merrill ,

Why should I read it?

2 authors picked Excellence Wins as one of their favorite books, and they share why you should read it.

What is this book about?

Horst Schulze knows what it takes to win. In Excellence Wins, the cofounder and former president of the Ritz-Carlton Hotel Company lays out a blueprint for becoming the very best in a world of compromise. In his characteristic no-nonsense approach, Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry.

For over twenty years, Schulze fearlessly led the company to unprecedented multibillion dollar growth, setting the business vision and people-focused standards that made the Ritz-Carlton brand world renowned. In Excellence Wins, Schulze shares his…


If you love Unreasonable Hospitality...

Ad

Book cover of Aggressor

Aggressor by FX Holden,

It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.

The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…

Book cover of Row the Boat: A Never-Give-Up Approach to Lead with Enthusiasm and Optimism and Improve Your Team and Culture

Ron Kitchens Author Of Uniquely You: Transform Your Organization by Becoming the Leader Only You Can Be

From my list on leadership books about leading with heart and soul.

Why am I passionate about this?

Growing up as a dyslexic kid with teenage parents and losing my dad at four, I spent my life searching for role models who turned their unique stories into something impactful. I’ve had the privilege of meeting all these incredible authors, learning about their journeys, and even calling a few of them friends. What sets them apart is their unwavering commitment to being real and transparent in their leadership. They don’t just lead—they use their experiences to make life better for the people they serve and to create positive change in the world around them. Their stories are proof that true leadership comes from authenticity and purpose.

Ron's book list on leadership books about leading with heart and soul

Ron Kitchens Why Ron loves this book

This book is a powerful leadership manifesto that revolves around resilience and relentless positivity. Fleck’s philosophy is more than a slogan; it’s a mindset. He teaches leaders to embrace adversity, stay focused on the present, and keep moving forward, no matter the challenges.

Through deeply personal stories and proven strategies, Fleck shows how passion, sacrifice, and responsibility build success, not just in teams but in life. His approach challenges leaders to create a culture of enthusiasm and perseverance, motivating their people to pull together toward a common goal. If you’re looking to inspire your team and lead with a relentless, positive attitude, this book will give you the tools to do it.

P.J. Fleck uses his story of the pain and loss of a child to create a fundamentally new way of looking at a life philosophy that becomes a north star to those of us who more than occasionally…

By Jon Gordon , P.J. Fleck ,

Why should I read it?

2 authors picked Row the Boat as one of their favorite books, and they share why you should read it.

What is this book about?

Learn to live and lead with enthusiasm and optimism, impact your team, and transform your culture

In Row the Boat, Minnesota Golden Gophers Head Coach P.J. Fleck and bestselling author Jon Gordon deliver an inspiring message about what you can achieve when you approach life with a never-give-up philosophy. The book shows you how to choose enthusiasm and optimism as your guiding lights instead of being defined by circumstances and events outside of your control.

Discover how to put the three key components of row the boat into practice in your life:

The Oar: The energy. Only you can dictate…


Book cover of Love Works: Seven Timeless Principles for Effective Leaders

Ron Kitchens Author Of Uniquely You: Transform Your Organization by Becoming the Leader Only You Can Be

From my list on leadership books about leading with heart and soul.

Why am I passionate about this?

Growing up as a dyslexic kid with teenage parents and losing my dad at four, I spent my life searching for role models who turned their unique stories into something impactful. I’ve had the privilege of meeting all these incredible authors, learning about their journeys, and even calling a few of them friends. What sets them apart is their unwavering commitment to being real and transparent in their leadership. They don’t just lead—they use their experiences to make life better for the people they serve and to create positive change in the world around them. Their stories are proof that true leadership comes from authenticity and purpose.

Ron's book list on leadership books about leading with heart and soul

Ron Kitchens Why Ron loves this book

This book is a profound and practical guide on how love can transform leadership. Manby, who’s spent decades in executive roles, argues that love isn’t just a feel-good concept—it’s a strategy for success. He shares seven principles of agape love, like patience, kindness, and honesty, which foster stronger relationships, deeper trust, and higher performance in the workplace. Manby shows that when leaders embrace these values, they create a culture where employees feel valued, morale soars, and productivity flourishes. His message is simple yet powerful: leading with love is not just good for people; it’s good for business, and it leads to sustainable success.

At a time when it seems everyone around us is lonely and sad, Joel not only gives us permission to tell people we love them but gives us the language to do it in a safe and affirming manner.

By Joel Manby ,

Why should I read it?

1 author picked Love Works as one of their favorite books, and they share why you should read it.

What is this book about?

Updated and Expanded Edition of the Leadership Bestseller

Harness the meaning of love, the verb, to improve your corporate culture and bottom line with the help of Joel Manby, former President and CEO of both SeaWorld Parks & Entertainment and Herschend Enterprises. Joel won the respect of America with his appearance on the CBS reality TV series Undercover Boss.

A highly successful corporate executive, Joel Manby is unlike most other CEOs. As the 18 million viewers of Undercover Boss witnessed, Manby has a unique style of leadership--servant leadership--which has a profound impact on his employees.

In this updated and expanded…


If you love Will Guidara...

Ad

Book cover of Trusting Her Duke

Trusting Her Duke by Arietta Richmond,

A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.

Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…

Book cover of H3 Leadership: Be Humble. Stay Hungry. Always Hustle.

Ron Kitchens Author Of Uniquely You: Transform Your Organization by Becoming the Leader Only You Can Be

From my list on leadership books about leading with heart and soul.

Why am I passionate about this?

Growing up as a dyslexic kid with teenage parents and losing my dad at four, I spent my life searching for role models who turned their unique stories into something impactful. I’ve had the privilege of meeting all these incredible authors, learning about their journeys, and even calling a few of them friends. What sets them apart is their unwavering commitment to being real and transparent in their leadership. They don’t just lead—they use their experiences to make life better for the people they serve and to create positive change in the world around them. Their stories are proof that true leadership comes from authenticity and purpose.

Ron's book list on leadership books about leading with heart and soul

Ron Kitchens Why Ron loves this book

This is a game-changing book for leaders looking to stay relevant, adaptable, and authentic in today’s fast-paced world. Lomenick distills leadership into three essential traits: Humble, Hungry, and Hustle. Through a combination of practical insights and personal stories, he provides actionable habits that leaders can adopt to improve themselves and their teams.

Lomenick encourages leaders to embrace humility, never lose their hunger for learning and growth, and maintain a relentless drive to get things done. This book offers a roadmap for becoming a leader who not only achieves results but also inspires and empowers others, making it a must-read for anyone serious about long-term leadership success.

H3—Humble, Hungary, and Hustle exemplifies Brad Lomenick’s life and commitment to lifting up everyone around him. After reading this book, you will understand why Brad is referred to as the most connected Christian leader in America. 

By Brad Lomenick ,

Why should I read it?

1 author picked H3 Leadership as one of their favorite books, and they share why you should read it.

What is this book about?

The patterns we cultivate shape the person we each become.

Be Humble. Stay Hungry. Always Hustle. These powerful words describe the leader who is willing to work hard, get it done, and make sure it's not about him or her; the leader who knows that influence is about developing the right habits for success.

Brad Lomenick, former president of Catalyst, shares his hard-earned insights from more than two decades of work alongside thought-leaders such as Jim Collins and Malcom Gladwell, Fortune 500 CEOs and start-up entrepreneurs.

Operating within the framework of three core character qualities - humble, hungry, hustle -…


Book cover of Inspired: How to Create Tech Products Customers Love

Gojko Adzic Author Of Impact Mapping: Making a Big Impact with Software Products and Projects

From my list on for new software product managers.

Why am I passionate about this?

I’m a software developer turned independent software vendor, learning about product management as a way to launch more successful products. I’m a co-founder of MindMup, a popular collaboration tool used by millions of students and schoolchildren worldwide, and Narakeet, an innovative video maker for people who are not video professionals. The books from this list helped me create successful products that users love, and successfully compete with companies that have several orders of magnitude more staff and resources. 

Gojko's book list on for new software product managers

Gojko Adzic Why Gojko loves this book

Cagan’s book is a deep dive into the principles of modern product management. It expands on the theoretical ideas that Patton introduces in User Story Mapping, and provides many additional tips for engaging customers, experimenting with product ideas, and tracking outcomes. In addition, it deals with the organizational side of product management, so it will be valuable to people working for larger companies that need to manage staff and set up company-wide processes.

Reading this book will help you expand your views of product management, and add lots of additional tools to your thinking process.

By Marty Cagan ,

Why should I read it?

1 author picked Inspired as one of their favorite books, and they share why you should read it.

What is this book about?

Learn to design, build, and scale products consumers can't get enough of

How do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love and that will work for your…


Book cover of Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

Simon Hazeldine Author Of Neuro-Sell: How Neuroscience can Power Your Sales Success

From my list on sell ethically and effectively.

Why am I passionate about this?

I moved into the profession of selling almost by accident. I certainly wasn’t planning on a career in sales, but after leaving university I was offered a job taking incoming calls from customers. I loved dealing with customers, and it became a natural progression to follow my passion and pursue a career as a sales professional. I have always been fascinated by psychology and am an avid reader and lover of learning, so I became a committed reader of anything related to the profession of selling. In time, I became a professional speaker, consultant, and trainer on the topic and have written several books on the subject.

Simon's book list on sell ethically and effectively

Simon Hazeldine Why Simon loves this book

I have found over 35 years of selling that when salespeople are 100% focused on helping customers to succeed, they succeed. The essence of this book is that if you can help your clients, for example, to impact the metrics that matter to them, such as reducing costs and wastage and increasing revenue, quality, and productivity, then both the buyer and the seller will win.

I believe that selling should be about helping customers to succeed, and this book contains a host of valuable ideas and methods to help you to do exactly that. My experience has shown me how important it is to ask the right sort of questions to understand a customer’s situation so that the right solution can be provided.

This book provided me with some excellent insights into how to improve the questions that I asked my customers.

By Mahan Khalsa , Randy Illig ,

Why should I read it?

1 author picked Let's Get Real or Let's Not Play as one of their favorite books, and they share why you should read it.

What is this book about?

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence

Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.

Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must…


If you love Unreasonable Hospitality...

Ad

Book cover of The Duke's Christmas Redemption

The Duke's Christmas Redemption by Arietta Richmond,

A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.

Lady Charlotte Wyndham, given in an arranged marriage to a man she…

Book cover of Escaping the Build Trap: How Effective Product Management Creates Real Value

Jeff Gothelf Author Of Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

From my list on product management from an experienced product manager.

Why am I passionate about this?

Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.

Jeff's book list on product management from an experienced product manager

Jeff Gothelf Why Jeff loves this book

Melissa is rewriting the book on modern product management. Her advice is hard-earned, practical, and useful. If you’re interested in starting a career in product management, this book offers up specifics on what exactly is product management and how to excel at it in modern, agile cultures.

By Melissa Perri ,

Why should I read it?

1 author picked Escaping the Build Trap as one of their favorite books, and they share why you should read it.

What is this book about?

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product…


Book cover of Fanocracy: Turning Fans Into Customers and Customers Into Fans

Anne Janzer Author Of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

From my list on rethinking marketing.

Why am I passionate about this?

I am an author, nonfiction writing geek, and marketing practitioner on a mission to help people make a positive impact with their writing. Before setting out on this path, I spent many years as a marketing consultant, working with over 100 technology companies to articulate their messaging and value to customers and prospects. My first book, Subscription Marketing, was my manifesto about the changes needed in marketing to thrive in the emerging, subscription-based world. It’s now in its third edition and has been translated into multiple languages.

Anne's book list on rethinking marketing

Anne Janzer Why Anne loves this book

Want to create more raving fans for your business? Maybe true success isn’t in the number of your customers but the depth of their loyalty. David Meerman Scott writes this book together with his daughter Reiko Scott, delivering a multi-generational perspective into what it means to be a fan, and how to cultivate them.

By David Meerman Scott , Reiko Scott ,

Why should I read it?

1 author picked Fanocracy as one of their favorite books, and they share why you should read it.

What is this book about?

A Wall Street Journal bestseller

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
 
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
 
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations…


Book cover of Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry

Étienne Garbugli Author Of Lean B2B: Build Products Businesses Want

From my list on for B2B startup founders.

Why am I passionate about this?

I’m a 3-time B2B startup founder (Flagback, HireVoice, and Highlights). For my 2nd startup, HireVoice, we tried to use The Lean Startup methodology and struggled to get traction on the market. When we shut down the company, I knew I wanted to solve my own pain, and learn B2B. I spent the next 2 years speaking (and learning from) some of the most successful B2B founders in the world. This, eventually led to the publication of my book, Lean B2B. Since then, I’ve been at the forefront of B2B entrepreneurship. The Lean B2B methodology has now been used by thousands of entrepreneurs and innovators to help create successful businesses.

Étienne's book list on for B2B startup founders

Étienne Garbugli Why Étienne loves this book

Marc Benioff, the founder of Salesforce, more or less wrote the playbook for B2B startups. In Behind the Cloud, he shares a lot of the tactics that helped make Salesforce the market leader that it is today. Benioff’s work helped shape Software-as-a-Service (SaaS) and the Cloud for B2B entrepreneurs. On and all, it’s a very entertaining book with a lot of interesting ideas.

By Marc Benioff , Carlye Adler ,

Why should I read it?

1 author picked Behind the Cloud as one of their favorite books, and they share why you should read it.

What is this book about?

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand…


If you love Will Guidara...

Ad

Book cover of Old Man Country

Old Man Country by Thomas R. Cole,

This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.

In these and other intimate conversations, the book…

Book cover of Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies

Andreas Widmer Author Of The Art of Principled Entrepreneurship: Creating Enduring Value

From my list on change how you think on leadership business life.

Why am I passionate about this?

With decades of experience in business, entrepreneurship, and leadership, I’ve worked across industries and continents, particularly in emerging markets. From launching high-tech ventures to advising companies and co-founding The SEVEN Fund, which promotes enterprise solutions to poverty, my focus has been on how businesses can drive real, sustainable impact. I am a professor and an author, and I believe great businesses create lasting value—not just for shareholders but for employees, customers, and society. These five books have profoundly shaped my thinking on leadership, business strategy, and personal growth. Whether you're an entrepreneur or an executive, they offer invaluable insights for thinking and leading better.

Andreas' book list on change how you think on leadership business life

Andreas Widmer Why Andreas loves this book

I don’t think I’ve ever read a better book on management than this one. Charles Koch is, of course, no ordinary business leader—his results speak for themselves. Building one of the largest private companies in the world requires not just strategic brilliance but a deep understanding of human nature, incentives, and organizational design.

What sets Koch’s approach apart is his profound respect for human excellence. His Market-Based Management (MBM) system is one of the most person-centered frameworks I’ve encountered. Unlike the rigid structures of traditional corporate hierarchies, Koch embraces dynamic, self-organizing teams. There are no job descriptions or top-down mandates—teams select their own members and redefine roles based on each individual’s strengths, experiences, and comparative advantages. It’s simple, obvious in hindsight, yet uncommon and revolutionary in practice.

His philosophy aligns closely with my own conviction that true value creation is rooted in empowering individuals to operate at their highest…

By Charles G. Koch ,

Why should I read it?

1 author picked Good Profit as one of their favorite books, and they share why you should read it.

What is this book about?

A NEW YORK TIMES BESTSELLER Koch Industries is one of the largest private companies in the world with an estimated worth of $100 billion. But what makes this company so profitable? You won't find its name on the connectors in your smartphone or your baby's ultra-absorbent nappies, but Koch makes these and many other innovations, driven by its Market-Based Management(R) system for generating good profit. Good profit results from products and services that improve people's lives. It results from a culture where employees are empowered to be entrepreneurial and customer-focused.
Drawing on stories from his nearly six decades in business,…


Book cover of Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise
Book cover of Row the Boat: A Never-Give-Up Approach to Lead with Enthusiasm and Optimism and Improve Your Team and Culture
Book cover of Love Works: Seven Timeless Principles for Effective Leaders

Share your top 3 reads of 2025!

And get a beautiful page showing off your 3 favorite reads.

1,210

readers submitted
so far, will you?

5 book lists we think you will like!

Interested in customer success, marketing, and management?

Customer Success 22 books
Marketing 228 books
Management 170 books