Why read Content Inc.?

Book cover of Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful

Book description

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business

Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.

From one of today's leading experts in content…

Explore

Topics

Genres

Coming soon!

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked Content Inc. as one of their favorite books. Why do they recommend it?

Anne Janzer

Author

In Content Inc, Joe Pulizzi makes a bold proposal: What if you build your business on content—before you sell anything? Start with content, build a community, figure out what people want, and then serve it to them. A company built this way will have a culture aligned with its customers’ values. Now in its second edition, this book will make you rethink content marketing and entrepreneurship.

From Anne's list on The best books for rethinking marketing.