Here are 100 books that The 22 Immutable Laws of Marketing fans have personally recommended if you like
The 22 Immutable Laws of Marketing.
Book DNA is a community of 12,000+ authors and super readers sharing their favorite books with the world.
I’m the author of a deeply introspective book about the difference between chasing success and truly living a successful life, told from deep within the startup trenches. I’ve spent decades navigating those trenches myself, which is why I’m so passionate about this theme. These books echo the questions I’ve lived, and continue to live, about meaning, purpose, and what truly matters. I picked these five books because they have shaped my understanding of success—and the deep, often messy, work it takes to redefine it from within. Together, they have shaped my belief that entrepreneurial success isn’t just about what we build, but who we become in the process.
A timeless meditation on purpose, suffering, and the human spirit. While not about entrepreneurship, this book is essential for anyone seeking to understand the deeper meaning behind their work. Frankl’s insight—that we can find meaning even in suffering—is profoundly relevant for founders navigating hardship and uncertainty.
What struck me most about it was how Frankl captured the Holocaust not just as a historical event, but as a raw, existential landscape. I’ve seen many films and documentaries about that era, but Frankl’s account stands apart. His lens is philosophical, not just historical. His insight that meaning, not pleasure or power, is the primary driver of human life resonated deeply.
I've focused on the idea myself that many entrepreneurs pursue ventures not for wealth or control, but as a way to fill a deeper existential hole. Frankl’s writing felt honest, profound, and necessary. This is a serious and enduring book I’ll return…
One of the outstanding classics to emerge from the Holocaust, Man's Search for Meaning is Viktor Frankl's story of his struggle for survival in Auschwitz and other Nazi concentration camps. Today, this remarkable tribute to hope offers us an avenue to finding greater meaning and purpose in our own lives.
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I wasn’t always a reader. Diagnosed with a learning disorder in elementary school, I hated reading and school. Eventually, I discovered my passion for psychology, neurolinguistics, and persuasion and influence, and have now become a lifelong reader! Through my boutique consulting firm Solutions In Mind, my colleagues and I have been coaching executive teams to make the changes required to improve sales, organizational behavior, and communication. In my latest book,Ignite a Shift, I equip readers to think about how they and those around them think, feel and do. With greater awareness you’ll be able to better establish and meet your goals and persuade and influence others to do the same.
Although this book is more than a century old, I find it just as relevant today as it was when it was first published. As a Man Thinketh offers digestible and easily understood tips to transform the way you look at barriers in life and positively embrace them. Each person holds the key to their own happiness and by dealing with thoughts intelligently and patiently, can help reconstruct life for the better.
THIS little volume (the result of meditation and experience) is not intended as an exhaustive treatise on the much-written-upon subject of the power of thought. It is suggestive rather than explanatory, its object being to stimulate men and women to the discovery and perception of the truth that “They themselves are makers of themselves.” …by virtue of the thoughts, which they choose and encourage; that mind is the master-weaver, both of the inner garment of character and the outer garment of circumstance, and that, as they may have hitherto woven in ignorance and pain they may now weave in enlightenment…
I’ve spent years working with women who are expected to be confident, decisive, and polished, but are rarely taught how to build those skills. Through my work in politics, public service, and coaching thousands of women, I’ve seen how small, often invisible habits can keep capable women from being fully heard or respected. What I love most is helping women with the practical, everyday moments, like how to say no without apologizing, set boundaries, and build real influence. I’m passionate about leadership because I’ve watched these shifts change careers and lives, and these books reflect the lessons I come back to again and again.
I love this book because it is the handbook of messaging that is purposeful.
It made me a better communicator by teaching me the importance of building a strong, consistent story about who you are and what you want.
Also, this book sharpened my own ability to create messages people remember, to be able to help others do the same. I love how clearly it lays out what makes a story unforgettable. It pushed me to be intentional about the words I choose and how I deliver them, something I use every single day in my work.
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
I wasn’t always a reader. Diagnosed with a learning disorder in elementary school, I hated reading and school. Eventually, I discovered my passion for psychology, neurolinguistics, and persuasion and influence, and have now become a lifelong reader! Through my boutique consulting firm Solutions In Mind, my colleagues and I have been coaching executive teams to make the changes required to improve sales, organizational behavior, and communication. In my latest book,Ignite a Shift, I equip readers to think about how they and those around them think, feel and do. With greater awareness you’ll be able to better establish and meet your goals and persuade and influence others to do the same.
This best-selling book, from the incredibly talented Karen Pryor, looks at behavior through a scientific and practical lens. When it comes to animals and humans, we aren’t that different in terms of our behavior and how it can be corrected positively. Through encouraging reinforcement, we can learn new ways of taking in and dealing with conflict in a more constructive way. I have found the methods suggested in this book extremely beneficial and have successfully incorporated them in my own life.
Karen Pryor’s clear and entertaining explanation of behavioral training methods made Don’t Shoot the Dog a bestselling classic with revolutionary insights into animal—and human—behavior.
In her groundbreaking approach to improving behavior, behavioral biologist Karen Pryor says, “Whatever the task, whether keeping a four-year-old quiet in public, housebreaking a puppy, coaching a team, or memorizing a poem, it will go fast, and better, and be more fun, if you know how to use reinforcement.”
Now Pryor clearly explains the underlying principles of behavioral training and reveals how this art can be applied to virtually any common situation. And best of all,…
Hermann Simon grew up on a small, remote farm and became a world-renowned marketing professor, including stints at MIT, Stanford, and Harvard. But academic fame didn’t satisfy him. He had the ambition to achieve an impact on practice and founded Simon-Kucher & Partners, today with 41 offices and 1600 employees the world's leading price consultancy. He also detected the secrets of the "hidden champions", unknown mid-sized global market leaders (more than 1.5 million Google entries). In China a business school is named in his honor.
Modern business management without marketing is unthinkable. Marketing is Philip Kotler, and Philip Kotler is marketing. The two are inextricably linked. The descendant of Ukrainian immigrants has shaped the world of marketing like no one else. In this book, he tells not only his personal story, but also the story of marketing. So when you read it, you kill two birds with one stone. You get to know an extremely versatile contemporary and you learn all about a very important management discipline.
PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority.
The book covers: new ideas on marketing science and practice - views on the future of marketing and retailing - views on place marketing, person marketing, idea and cause marketing - encounters with museums, art collectors, and the…
I am always trying to get a leg up in life, and I figured one of the best ways to do that is through investments. I have learned that by understanding how capitalism and business works, I was able to spot plenty of major opportunities in the economy all around us.
With The 22 Immutable Laws, you will get an enhanced understanding of how business works, and what kinds of approaches are most likely to be highly successful.Just about every product or service is about branding, first and foremost, and in The 22 Immutable Laws, you will clearly see how.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service…
A fake date, romance, and a conniving co-worker you'd love to shut down. Fun summer reading!
Liza loves helping people and creating designer shoes that feel as good as they look. Financially overextended and recovering from a divorce, her last-ditch opportunity to pitch her firm for investment falls flat. Then…
I believe that people need stories and book marketing done well can help readers find the stories they need to craft a more hope-filled, compassionate, and meaningful life. The authors I meet are sharp and creative, but many don’t have experience with book marketing. I find coaching authors to amplify their platforms is a rewarding way to support the community. My front-row seat to watching my clients’ dreams become reality is so inspiring. This book was a collaboration of book marketing experts, whom I admire, and I was so honored they agreed to share their insights with our readers.
Writing, publishing, and marketing a book is hard. One of the biggest hurdles for me is my mindset.
Be the Gateway offered me a path to finding my creative why and using that to focus my creativity and my marketing efforts. If you find the creative life a struggle, this book can help you reclaim your excitement.
Many people feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience. They follow best practices in marketing that never seem to pan out, don t produce results, and make them feel lost and oftentimes, frustrated. Be the Gateway offers a powerful way to have an impact. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to be the gateway for them. Instead of throwing products out into the marketplace, you open them up to a new way of looking at…
The traditional way of commercializing an invention — patenting, prototyping, then marketing it — doesn’t work very well and never has. When I found an easier way to share my creativity with the world, it changed my life, because the feeling you get when you hold something in your hand that you first imagined in your head is second to none. My 10-step process breaks down barriers so that everyone who has an idea — young or old, rich or poor — can get in the game of bringing it to market. I’ve published 5 books, 1,000 articles, and more than 700 videos to help others take advantage of the power of open innovation.
This is the best book I have read about how to become a profitable toy inventor. Richard Levy, the toy inventor responsible for the Furby and many other massive successes, is the real deal. His inventing tips and advice are absolutely priceless. He is the perfect example of the right person to take inventing advice from! By that I mean, he is an inventor who has achieved repeat commercial success.
Presents information on how to successfully market an invention covering such topics as licensing options, negotiating deals, patents and trademarks, and copyrights.
I have been building guitars and related instruments since 1994. My enthusiasm for guitar construction led me to deeply explore all aspects of the art and to share as much information as I can with others via my lutherie information website, writing for American Lutherie, published books, and my research publications. I am fortunate to count myself among those that consider building stringed musical instruments to be one of the best things one can do.
Electric guitars and basses are the most popular stringed musical instruments.
Many players dream of building their own instrument. This book provides step-by-step instructions for doing just that. The author is an enthusiastic builder himself, and is also a teacher of instrument construction.
The book is written in a direct and personal style, and anticipates all of the questions a novice builder will ask. This is amazingly confidence-building. For first-time builders of electric guitars, there is no better place to start than this book.
This book tells you everything about making electric guitars following professional standards, phase-by-phase, step-by-step.
It's all about leaving your dent in the universe in the shape of the most beautiful, incredibly sounding guitar you can make—that's clear. But building guitars professionally starts before you even cut the wood: You need to setup your workplace, you have to define your identity as guitar maker, and decide the guiding principles of your endeavor as luthier. What kind of guitars will you build? For whom? What is going to be the winning characteristic of your instruments?
“Rowdy” Randy Cox, a woman staring down the barrel of retirement, is a curmudgeonly blue-collar butch lesbian who has been single for twenty years and is trying to date again.
At the end of a long, exhausting shift, Randy finds her supervisor, Bryant, pinned and near death at the warehouse…
As a business development coach and mentor with a strong background in sales and marketing roles in the SME and small business world, I have always been passionate about learning as much as I can about what works well in sales and marketing. Practicing what I preach has always been important, and I love books that align with my belief that sales and marketing need not be complex or onerous to get results. From my experience Small Business Owners do not have the band width to wade through complex marketing speak, they appreciate it when it is straight forward and simple.
I love this book as it was one of the first books I read about marketing when I was working for a small business in marketing. I wasn’t a dummy, but I wanted to make sure I hit the ground running, so this was an excellent refresher for me.
I particularly like books that make the complex simple, and this book did that. It put all aspects of marketing in front of my mind and helped me make a success of my new job.
Smart marketing techniques to get your business noticed.
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
