Here are 100 books that The Complete Idiot's Guide to Cashing in On Your Inventions fans have personally recommended if you like
The Complete Idiot's Guide to Cashing in On Your Inventions.
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The reason I’m so fascinated by stand-up and books on writing is because I have done both. For a brief time I was a comedian, and the lessons in creativity and writing I learned along the way helped me find the career of copywriting. I’m passionate about learning how great writers write, and more importantly, keep writing, even when they don’t feel like it. I like to be inspired with lessons I can bring with me to every Word doc I open up.
Ryan Holiday, like Steven Pressfield, is a no-nonsense writer whose words inspire you to start that project you’ve been putting off.
Already started it but running into some, well, obstacles? Holiday describes in his book how obstacles are a good thing and inspires us to look for creative solutions. This book made me reframe how I look at challenges, both personally and professionally.
We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better.
If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I am the former Enterprise Editor of The Sunday Times and author of eight books about entrepreneurship, personal development and smart thinking. I first became interested in the idea of people taking control of their own destiny when I was a foreign correspondent and met many people who had decided to turn their back on the traditional 9-to-5 and seek a life of adventure and excitement instead, even though they didn’t have much money. I discovered people earning a living by making wine and running cafes and realised that we all have the ability to take control of our own destiny if we really want to.
I love this book partly because my publisher decided to take on one of my other books because he missed out on this one. If you compare the original cover of my book to Tim’s book you will see they have a very similar palm tree vibe!
But more than that, this book shows clearly how technology has made it possible to totally rethink the way we work and live, and free us up to have much greater control over both–and that’s very exciting.
A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it's not all about work
Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.
This step-by step guide to luxury lifestyle design teaches:
The traditional way of commercializing an invention — patenting, prototyping, then marketing it — doesn’t work very well and never has. When I found an easier way to share my creativity with the world, it changed my life, because the feeling you get when you hold something in your hand that you first imagined in your head is second to none. My 10-step process breaks down barriers so that everyone who has an idea — young or old, rich or poor — can get in the game of bringing it to market. I’ve published 5 books, 1,000 articles, and more than 700 videos to help others take advantage of the power of open innovation.
Being a creative person is a journey, that’s for sure, and not an easy one. It’s tough and it takes courage, but you can get there. Along the way, how do you prevent yourself from getting discouraged, especially when you’re focused on bringing a big idea to life? Reading this timeless book on the importance of mindset never fails to motivate me. Follow its advice, and you will be able to climb the highest of mountains and pick yourself back up when you get knocked down. A must-read for inventors, entrepreneurs, and anyone with an idea.
More than 6 million readers around the world have improved their lives by reading The Magic of Thinking Big.
First published in 1959, David J Schwartz's classic teachings are as powerful today as they were then. Practical, empowering and hugely engaging, this book will not only inspire you, it will give you the tools to change your life for the better - starting from now. His step-by-step approach will show you how to:
- Defeat disbelief and the negative power it creates - Make your mind produce positive thoughts - Plan a concrete success-building programme - Do more and do…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
I am a neuroscientist and author who wants to help people break the mold and become the best possible versions of themselves. While working with people, I noticed that many repeated things like "I could never," "I am just wired this way," and “I am not good enough.” Even worse, they're holding onto a statement that was said to them in their formative years, which has dictated their trajectory as people. I want you to know that your brains can change…at any age! You can exhume your best traits and break the cycle of the habits and behaviors holding you back.
This might seem like a random suggestion, but I read this book in two days. It opened my eyes to living a joyful life full of greenlights. A greenlight is being kind to our future selves. Seeing the things in our lives confirms we’re on the right path.
I loved it because it really helps you listen to your intuition and connect your heart and your head without fear of judgment.
From the Academy Award (R)-winning actor, an unconventional memoir filled with raucous stories, outlaw wisdom, and lessons learned the hard way about living with greater satisfaction.
I've been in this life for fifty years, been trying to work out its riddle for forty-two, and been keeping diaries of clues to that riddle for the last thirty-five. Notes about successes and failures, joys and sorrows, things that made me marvel, and things that made me laugh out loud. How to be fair. How to have less stress. How to have fun. How to hurt people less. How to get hurt less.…
I love helping companies unlock global growth. As a child, I spent my free time writing letters to pen pals in countries around the world. That passion for communicating across borders, languages, and cultures never went away. I’ve spent most of my life working to overcome those barriers in business. I frequently write about international business for Harvard Business Review, and in my latest book, in which I share lessons learned as an operator and executive at HubSpot, where I led international strategy. Today, I’m the Chief Marketing Officer at Zappi, a tech company with employees in 16 countries.
Inclusive marketing and culture to help companies create lasting business and social impact?
This book was written by a brand strategist and cultural theorist who works at Reddit, and it speaks straight to my heart as a marketing executive in technology. What I love most are the examples from leading brands, such as Microsoft, Unilever, Pinterest, Nike, and P&G. I also appreciated the examples from marketing leaders from Dentsu, Edelman, Digitas, WPP, and others.
What I really enjoy about this book is that it presents an entire system to help marketers understand how to embed cultural fluency into various aspects of their marketing strategies.
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation.
A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion…
Since I was young, I was fascinated with how the mind works; how all of our thoughts, feelings, memories, decisions, and actions come out of this lump of flesh in our heads. I studied consciousness, psychology, and neuroscience both at university, and on my own for decades. Once I started working in marketing, for many of the biggest and best brands in the world, I realized that marketers tend to have deep misconceptions and misunderstandings for how the mind actually works. My goal is to bridge the gap between all of the knowledge we have about the brain, and how that could be helpful to brands and marketers.
Seth Godin has become a leading voice and best-selling author, especially in the world of marketing. While others of his books are more widely known, this book is very underappreciated. It is wonderfully written and helps you truly understand the role of marketing in today’s world to truly connect with how consumers see the world, and your brand within it.
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than…
A fake date, romance, and a conniving co-worker you'd love to shut down. Fun summer reading!
Liza loves helping people and creating designer shoes that feel as good as they look. Financially overextended and recovering from a divorce, her last-ditch opportunity to pitch her firm for investment falls flat. Then…
I have done some pretty cool things in the arts. To share a few, I’ve given TEDx talks, I have produced and co-starred in a film that made it to Cannes, I have written 11+ books (one of which was a Barnes & Noble # 1 best seller), I have spoken at SAG/AFTRA and Writer’s Guild, I am an entertainment attorney, and I have an album up on iTunes/Apple Music/Spotify, etc. I really love inspiring people, and helping them to achieve life dreams. I hope this list will help inspire some of you to go after your dreams, too, and with a passion!
Too many books on how to succeed in the arts talk about how you are a "product." These people are idiots who know nothing about business. If you are an actor, singer, or painter, you are not a product. That implies you are able to be sold to multiple people at the same time. And re-used. And replaced when you break. Sorry, you’re not a product.
You are an entrepreneur, and you are selling…a service. And that service is…invisible. That’s what this book taught me. I am not a product. I am a salesman, and I am selling the invisible.
The techniques required to sell a service are far different from selling a product, and heck, I just didn’t like thinking of myself as a product anyway! I am a unique human being with incredibly unique talents. Aren’t you?
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees
I’m a faculty member at UC Berkeley’s Haas School of Business. I put my heart and soul into creating and teaching the course Becoming a Changemaker which teaches students how to lead positive change, to go beyond themselves, and to live a life of impact. I spend countless hours meeting 1-1 with students throughout the semester, helping them think through big life decisions and encouraging them to create a life that they are proud of. I also know how to support students in making big decisions in a way that’s true to who they are, the person that they hope to become, and the impact they can make in the world.
This is my surprise pick! It’s technically a book about marketing and branding strategy written by one of the leading experts in the field (a Harvard Professor). But it is absolutely filled with life lessons, large and small, about how you can stand out, question the status quo, and go your own way (even when the pressure to conform is strong). You’ll walk away with new insights on marketing and branding, but more importantly, you’ll get new insights about creating a life and career that you can be proud of.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.
This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and…
As a business development coach and mentor with a strong background in sales and marketing roles in the SME and small business world, I have always been passionate about learning as much as I can about what works well in sales and marketing. Practicing what I preach has always been important, and I love books that align with my belief that sales and marketing need not be complex or onerous to get results. From my experience Small Business Owners do not have the band width to wade through complex marketing speak, they appreciate it when it is straight forward and simple.
I love this book as it was one of the first books I read about marketing when I was working for a small business in marketing. I wasn’t a dummy, but I wanted to make sure I hit the ground running, so this was an excellent refresher for me.
I particularly like books that make the complex simple, and this book did that. It put all aspects of marketing in front of my mind and helped me make a success of my new job.
Smart marketing techniques to get your business noticed.
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
“Rowdy” Randy Cox, a woman staring down the barrel of retirement, is a curmudgeonly blue-collar butch lesbian who has been single for twenty years and is trying to date again.
At the end of a long, exhausting shift, Randy finds her supervisor, Bryant, pinned and near death at the warehouse…
I am a Canadian social anthropologist living in England, and my research is about material culture and heritage in Mexico. I have always been fascinated by the ways that people make their cultures through objects, food, and space; this almost certainly started with my mum who is always making something stitched, knitted, savoury, or sweet, often all at the same time. I hope that you enjoy the books on my list – I chose them as they each have something important to teach us about how our consumption of things affects those who make them, often in profound ways.
Bill Wood’s engaging and accessible book is a must-read for anyone who is interested in travelling to Mexico or Mexican arts and crafts. Based on research with Zapotec weavers from Teotitlán del Valle, Oaxaca, Made in Mexico shows how it is impossible to understand how and why such items are made today without also knowing about the ways that Oaxaca and Zapotec people are marketed as part of an industry that sells authenticity and “Zapotecness.” Through clear analysis of the marketing of Oaxaca as a tourism destination and the making and marketing of Zapotec textiles as indigenous art and artifacts in both Mexico and the United States, Made in Mexico shows how Mexican craftworks today are very much global cultural commodities.
Made in Mexico introduces us to the people, places, and ideas that create Zapotec textiles and give them meaning. From Oaxaca, where guides escort tourists to weavers' homes and then to the shops and markets where weavings are sold, to the galleries and stores of the American Southwest, where textiles are displayed and purchased as home decor or ethnic artwork, W. Warner Wood's ethnographic account crosses the border in both directions to describe how the international market for Native American art shapes weavers' design choices. Everyone involved in this enterprise draws on images of rustic authenticity and indigenous tradition connecting…
