100 Books Like How to Win Friends and Influence People

A timeless meditation on purpose, suffering, and the human spirit. While not about entrepreneurship, this book is essential for anyone seeking to understand the deeper meaning behind their work. Frankl’s insight—that we can find meaning even in suffering—is profoundly relevant for founders navigating hardship and uncertainty. 

What struck me most about it was how Frankl captured the Holocaust not just as a historical event, but as a raw, existential landscape. I’ve seen many films and documentaries about that era, but Frankl’s account stands apart. His lens is philosophical, not just historical. His insight that meaning, not pleasure or power, is the primary driver of human life resonated deeply.

I've focused on the idea myself that many entrepreneurs pursue ventures not for wealth or control, but as a way to fill a deeper existential hole. Frankl’s writing felt honest, profound, and necessary. This is a serious and enduring book I’ll return… show more.

I’ve read this book more times than I can count.

Hell, I think I actually wore the pages out, if that’s even possible. When I was younger, I went back to it like a lab rat hitting the lever for a pellet—each parable connecting another dot. To me, the mystery was life, the teacher the universe, and I was the student—albeit a lousy one. 

The Alchemist is one of those rare novels that feels both timeless and uncomfortably personal. At its foundation, it’s about following your own path—trusting the itch of intuition and chasing something bigger than yourself, even when it feels a little foolhardy in the moment.

What I love is how Coelho cuts through with fable-like simplicity: those who love walking go farther than those who love the destination—and they usually learn a hell of a lot more if they’re paying attention. 

I recommend it because it doesn’t… show more.

Any book written with an imaginative undertone gets to be amongst my favorites. In this brilliant book, the foibles of imagination and illusions of foresight are discussed, which cause each of us to misconceive our tomorrows and misestimate our satisfactions.

What I really like is the penetrating insight and sparkling prose that the author has used. Moreover, the very interesting take on why we seem to know so little about the hearts and minds of the people we are about to become has a flavor of its own. Mature readers will definitely love it!

By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.

Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.

I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.

This book literally changed my life and my relationships with myself and others forever. Before this book, I was living my life through the filters of my stories of right and wrong, how things ‘should’ be done, and doing my best to trust my instincts and intuition. I underestimated the power of words, including my words. I made assumptions about people and situations, and autopilot guided my path through the best and worst of challenges and opportunities.

This book, along with the Fifth Agreement, opened my mind to the human condition of subconscious programming. I read the book, listened to the book, and listened to the book while reading the book to deeply embrace the truths presented.

Thanks to all books published by the Ruiz family, which share the Toltec traditions with the world, I have found grace and compassion for the weight and impact of my own stories,… show more.

I’ve never found a book that lays out the whole-life approach to success as well as this book.

I was particularly impressed by the emphasis on things like marriage and masterminds—the impact those have on our success in life is often overlooked. It gave me a solid framework to look at my own life and see what areas I needed to focus on more, and I consider this book a big part of my success in life.

We all want to know why success happens in the hope that we will be able to avoid the pitfalls that make it fail to materialize. This book suggests that those who succeed have an advantage that is circumstantial. This seems discouraging, but it is also empowering.

When circumstances and the environment create such a compelling case for success, we can better understand what to do to succeed in life. This book has popularized the 10,000-hours ‘rule’ where expertise in anything can be achieved by that number of hours of practice. Ignore that advice.

There are real caveats behind it that Gladwell fails to mention. Focus, instead, on what you need to have, who you must surround yourself with, and what actions you have to undertake to make success happen for you.  

I loved reading about grit–that “passion plus perseverance toward long-term goals” is the key to success–by Angela Duckworth, who pioneered the concept. I particularly loved reading the section in her book, Parenting for Grit, which supports the parenting style of every parent I interviewed who raised entrepreneurial children.

Rather than Permissive Parenting or Authoritarian Parenting, she supports what she calls Wise Parenting, when there’s a “carefully struck balance between affection and respect on the one hand and firmly enforced expectations on the other.”

It wasn’t until reading this book that I realized how important it was to focus on the fast, instinctive part of our mind. Getting that initial judgment and reaction right makes everything else easier. Too often, I found myself wanting to understand things logically and rationally, assuming that my instincts and emotions were simply wrong.

This book helped me understand how useful both systems were and how to leverage them to achieve my goals faster and more effectively.

We all want to know the same things: What is it that makes people listen to us, even if they’re inclined not to? Is there a hidden code in us that makes us do something instead of its alternative? What, exactly, activates this code?

Cialdini does a lot of his own research as well as looking at the work of others. This is the kind of book you reach for so you understand yourself better, which is why I read it, and then you begin to also understand why some marketing messages work while others, despite their pedigree, fall flat. I come back to this book for a refresher every year or two; it’s that good.