Books like Selling Yoga

Desikachar’s clear wisdom in The Heart of Yoga can’t be understated. Returning to this book reminds me of why I love yoga, why I teach yoga, and why I do yoga. Much of the value of this book is in Desikachar’s simple prose and exposition regarding yoga philosophy. He ends many chapters with a Q & A section, answering questions he anticipates readers will have. And while there are translations in abundance of Patanjali’s Yoga Sutras, Desikachar’s translations have real-world applicability. His approach to yoga helps us understand why the practice has endured for so many years—and it reminds yoga teachers that bringing yoga to our students is an undertaking of immense importance. 

This is my all-time favorite yoga book—and I have lots and lots of books on yoga that I really love! The main reason I relate to this one is that it is written in a way that embodies what yoga is and means by someone with a depth of knowledge in the practice—the author studied for years with one of the world's leading yoga instructors, B. K. S. Iyengar. With brief and insightful entries on topics as wide-ranging as transformation, gravity, time, the eagle, and organizations, Scaravelli gradually and generously invites readers into understanding the relationship between ourselves and the world, and through it, yoga. You will find instructions for breathing and postures, but more importantly, you will find the wisdom, expansiveness, interconnections, and joy that define yoga. The is interspersed with beautiful images of art and nature and a number of beautiful photographs of the author in her eighties… show more.

Art can serve as a support for meditation. Ritual brings the spiritual dimension of yoga into action. Mookerjee and Kanna’s breadth of living scholarship portray the ritual arts of the Indian Tantric traditions to be a form of yoga itself, one that reflects the non-dual or Advaita philosophy of Tantric yoga. This book is a practical guide, as well as a deep dive into Tantric symbolism, both satisfying and transformative. If you crave visual support for your practice, pick up this book. 

This book of ancient vacanas- lyric verse of four saint-poets of South India- will seer into your heart. These mystical poems, translated by one of India’s most revered writers, bring the reader into direct experience with the divine, or God, or Shiva, cutting through caste, class, race, religion, and culture. Born of the bhakti (devotional) protest movement, these poems will remind you of Rumi. I’m always surprised that these soulful poems are not better known to Western readers. Read a verse. Sit in meditation. Notice what happens inside your body. 

If you’ve ever wondered (or haven’t) what Richard Nixon, Jane Fonda, Linda Ronstadt, All in the Family, and the films Chinatown and Shampoo share in common, and why it matters, author and political correspondent Ronald Brownstein connects the dots in a compelling examination of how the seismic cultural upheavals we attribute to the late 60s were in fact late bloomers, leaving their mark only in the early 70s.  

Part nostalgia, part pop and TV history, part political analysis, this book zeros in on the cast of personalities and classic artistic works that collectively made 1974 the pivotal year in the modern American zeitgeist. Something for everyone who lived through that time—I can attest to that—and a timely cultural history lesson for those who didn’t.

I fell in love with Los Angeles in 1983 when I immigrated from Mexico, young, penniless, and ignorant, to start an ad agency for the Latinx community. As the years went by, I succeeded in the business, raised a family, and wrote three novels. It is after you read a book like Peter Lunenfeld’s that you understand why such an improbable story like mine could ever materialize. As in the movies, L.A. is not what it seems. Go behind the scenes with City at the Edge of Forever, Los Angeles Reimagined and debunk some myths.

I find WASP culture absurd and fascinating. I love that rich people, really rich people, have a fixation with stickers, slapping abbreviations for Martha’s Vineyard or Nantucket or East Hampton on their luxury vehicles even though said luxury vehicles, parked in said locales, really should say it all. Such is the taxonomy writ large in Lisa Birnbach’s seminal Preppy Handbook, which explores other WASP signifiers such as “the politics of monogramming,” the elevation of old clothes over new, and what your choice of private schools, charities and vacation spots says about you. Pairs well with Take Ivy, a cult photography book by the Japanese photographer T. Hayashida, who spent the early-to-mid 1960s photographing American preps on college campuses — with prep soon becoming the rage in the Japan’s hipster Ginza district.

This isn’t a recent book, but it remains one of my favorite dives into the underworld! Who doesn’t like a salacious rag sheet or a grisly murder? It focuses on sexual danger in Victorian London and has everything: tabloid journalism, child prostitution, and narratives about Jack the Ripper and the “bad women” he killed!

All these stories uncover the ways that the general masses made sense of new sexual categories and illuminate how legislators and politicians used those categories to both challenge and push women out of public spaces and back into so-called traditional gender roles.

I remain fascinated by how the story of a serial killer could be subverted to instead denigrate white women (racialized as Other because of class) who were in public spaces where they didn’t belong. Or how often those same working-class white women used the ideas of sexual danger to show that it was, in… show more.

Although many critical thinking texts include some analysis of bits from popular culture, I wanted to include this book on my list because, as its title indicates, it focuses on popular culture­—which is good because most of us immerse ourselves in popular culture and so it influences our thinking in a huge way. There's a whole chapter. There's a whole chapter dedicated to "Analyzing American Television," another dedicated to "American Advertising and the Subtle Art of Manipulation," and one dedicated to "Popular Culture in Speeches."  

Ziad Fahmy’s book on the importance of popular culture in the history of modern Egypt and the anti-British revolution of 1919 was a real landmark. Bringing together songs, jokes, vaudeville plays, and more, he manages to draw out a story of Egyptian anti-colonial, nationalism that is not confined to elite circles or confined by bourgeois morality. This is history from the streets. Although it is an academic book, it is written with an engaging style that captures some of the excitement of this period. Published in 2011, Fahmy’s book opened up space for research and writing on the history of Arabic pop culture.