Book description
Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern…
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Why read it?
1 author picked Selling Yoga as one of their favorite books. Why do they recommend it?
The sociologist, Andrea Jain, contextualizes the historical roots of yoga in this well-researched and readable book. For the yogi who has read everything, she provides a refreshing perspective. She addresses the yoga explosion in the West, linking spiritual consumer culture with late-stage capitalism without the typical moralizing, or nostalgia for a so-called golden age of yoga. She shows that yoga was never a fixed historical or essentialist enterprise, but rather, always changing and adapting to the culture that surrounded it. That culture, in turn, re-makes yoga over and over. While serious yogis can respect yoga’s roots, we’re also part of…
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