Book description
Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern…
- Coming soon!
Why read it?
1 author picked Selling Yoga as one of their favorite books. Why do they recommend it?
The sociologist, Andrea Jain, contextualizes the historical roots of yoga in this well-researched and readable book. For the yogi who has read everything, she provides a refreshing perspective. She addresses the yoga explosion in the West, linking spiritual consumer culture with late-stage capitalism without the typical moralizing, or nostalgia for a so-called golden age of yoga. She shows that yoga was never a fixed historical or essentialist enterprise, but rather, always changing and adapting to the culture that surrounded it. That culture, in turn, re-makes yoga over and over. While serious yogis can respect yoga’s roots, we’re also part of…
From Julie's list on The best books to inspire your yoga practice.
If you love Selling Yoga...
December on 5C4
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
Want books like Selling Yoga?
Our community of 13,000+ authors has personally recommended 100 books like Selling Yoga.
Share your top 3 reads of 2026!
And get a beautiful page showing off your 3 favorite reads.
181
readers submitted
so far, will you?
📚 If you like Selling Yoga, you might also like...
Sexy Selfie Nation
The problem is not with the actions young women take but with the toxic, sexist conditions they are responding to.
Tanenbaum found, based on six years of interviews with young people ages 14-30, that young women are navigating a culture littered with gendered dress codes, revenge porn, and sexually explicit…
In This Together
In This Together explores how we can harness our social networks to make a real impact fighting the climate crisis. Against notions of the lone environmental crusader, Marianne E. Krasny shows us the power of "network climate action"—the idea that our own ordinary acts can influence and inspire those close…
