Why read Little Red Book of Selling?

Book cover of Little Red Book of Selling: 12.5 Principles of Sales Greatness: How to Make Sales Forever

Book description

Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey…

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Why read it?

1 author picked Little Red Book of Selling as one of their favorite books. Why do they recommend it?

Ed Brodow

Author

My good friend Jeffrey Gitomer is the man when it comes to sales training. His colorful book aims to demystify the basic principles of selling. The amusing cartoons and pithy advice make this fun book appealing and accessible. Gitomer is unashamedly enthusiastic about sales and sales negotiation. His prose is straightforward and realistic. The Little Red Book includes plenty of advice and practical ideas on every aspect of the sales process.

From Ed's list on The best books for learning how to negotiate for personal success.