Here are 100 books that Little Red Book of Selling fans have personally recommended if you like
Little Red Book of Selling.
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My journey with mental health started young and has colored my life for as long as I can remember. So, I have a fascination with storytelling and time. Time is the container for stories. But for a long time, I didn’t understand the depth of what ‘story’ really is and how much it shapes everything. When I started to write my book and unravel how inseparable the story is from the mental health journey I’d been on, my appetite for writing that could help me understand that connection became and remains voracious. I hope these books are as impactful for you as they have been for me. Enjoy!
Point blank, this book changed the way I see the world. While on its surface, it might not seem like a mental health book, it is a powerful testament that story is the bedrock of consciousness. In reading it, I was asked to reevaluate many of my ideas and truths.
It illustrated how much of what I think makes us different is a shared story and a place where I can connect to others if I’m willing to rattle the cage of the stories I “know” to be “immutable.” This translates into every story I tell about myself and my world. I’ve read it repeatedly, and every time, I pull something new from it.
It has helped me grow by expanding my worldview and has led me to a more comprehensive understanding of the mind, humanity, and the stories we share.
NATIONAL BESTSELLER • An extraordinary book that reveals how the themes and symbols of ancient narratives continue to bring meaning to birth, death, love, and war.
The Power of Myth launched an extraordinary resurgence of interest in Joseph Campbell and his work. A preeminent scholar, writer, and teacher, he has had a profound influence on millions of people—including Star Wars creator George Lucas. To Campbell, mythology was the “song of the universe, the music of the spheres.” With Bill Moyers, one of America’s most prominent journalists, as his thoughtful and engaging interviewer, The Power of Myth touches on subjects from…
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
My passions lean toward American history, Americana, and skepticism. My creed is that "Conventional wisdom is neither." I am a member of the Skeptics Society, and I often litigate and lecture on copyright and celebrity rights issues. I have been a trial lawyer for 45 years and try cases in front of flesh and blood judges and juries. My clientele runs from supermodels to celebrities, photographers, performers, directors, model agencies, photographers, and artists.
I teach negotiation techniques, and this is a seminal work. It is valuable to anyone and everyone, whether in business or not. This is Mr. Trump's Bible, as he was a student of Mr. Cohen.
The title couldn't be more descriptive. It's like being able to read another person's mind or having their playbook. Wanna get what you want? Read the book and follow its lessons. Anybody can be convinced of anything given the right circumstances. Messrs Cohen and Gantry are in complete agreement on that point.
Regardless of who you are or what you want, you can negotiate anything promises Herb Cohen, the world’s best negotiator.
From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love—it’s all negotiable.” Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: “Be patient, be personal, be informed—and you can bargain successfully for anything.”
Inside, you’ll learn the keys to using Herb Cohen’s proven strategy for dealing with your mate, your boss,…
I have always tried to be "the best that I
can be'' at anything. These books helped me be the best that I could be
at commercial investment real estate sales...without hype...just good
solid advice.
The Secrets of Power Negotiating by Roger Dawson in one of the best books I have ever read on the topic. Roger’s take on the process of negotiations is refreshing and user-friendly.
The book isn’t a stuffy academic tome about what could happen in a negotiation; it is about what does happen on a daily basis. I read the book, bought the cassette tapes (that’s how old I am), and learned all the “gambits” I could. I have used his tips and techniques daily ever since…everything is a negotiation. Plus, he has a really cool accent!
“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits
“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week
“A fast, entertaining read that should be required reading for anyone who deals with people. Highly recommended.” —Ken Blanchard, coauthor of The One Minute Manager
Separating the true stories from the myths, The Duty of Memory provides a deeper understanding of the diverse motivations that drove ordinary people to join an underground network of French Resistants despite terrible odds and horrifying consequences.
This book takes the reader inside the true story of men and women…
Ed Brodow is one of the world’s leading experts on the art of negotiation and the bestselling author of eight books, including the business classic Negotiation Boot Camp. SEC Chairman Harvey Pitt dubbed Ed “The King of Negotiators.” Forbes Magazine agreed, ranking Ed as one of the nation’s leading dealmakers. A nationally recognized television personality, Ed has appeared as a negotiation guru on ABC National News, Fox News, PBS, Inside Edition, and Fortune Business Report. For more than two decades, his acclaimed seminars have set the standard for "how to make a deal" in Corporate America. Ed is a former U.S. Marine officer, Fortune 500 sales manager, and Hollywood movie actor.
Sanders and Mobus show how negotiations are driven by competition and cooperation at the same time. Unlike most books on the subject—which advocate either hardball tactics or slobbering win-win—this book attempts to meld the two competing approaches into a single workable strategy. The authors instruct readers on how to get their own needs met while simultaneously seeking ways to expand value for both sides.
Negotiation is stuck. It's time for something new.
Almost everything is negotiable. Almost every interaction is a negotiation. And in no field is this clearer than in business, where every day we work with others to get things done. But when we have real differences, is win-win always possible? Or must every negotiation be a zero-sum battle, with a winner and a loser?
Over the last half century, two opposing philosophies have ruled the field of negotiation: the win-lose, tooth-and-nail approach of training guru Chester Karrass; and the win-win, "principled" creed of Getting to Yes, developed by Roger Fisher and…
I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.
Focus and controlling our prospects’ attention is the first step. Add some conversational hypnosis and we will have more influence over the outcome.
The authors believe in carefully crafted sales scripts to talk to the unconscious mind of our prospects. While these structure sentences seem challenging at first, we gradually become aware of their power as we progress through this book.
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.
I’m passionate about self-improvement so that I can be the best version of myself and enable others to be the best versions of themselves. This rings true not only in business, which is one arena that I participate in. These business books have helped me become more aware and a better business leader! I hope others can find the same value that I have by investing time reading these books!
This was the first book that I read about sales enablement, and it catapulted me into a 10+ year, highly rewarding career. I love that it provides a broad outline and definition for what sales enablement is, and how it looks in organizations.
In many ways, this book inspired me to write my own, but from a ‘hands-on/boots on the ground’ perspective.
Put buyer experience and selling resources front-and-center to boost revenue
Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results.
What were America's first prisons like? How did penal reformers, prison administrators, and politicians deal with the challenges of confining human beings in long-term captivity as punishment--what they saw as a humane intervention?
The Deviant Prison centers on one early prison: Eastern State Penitentiary. Built in Philadelphia, one of the…
I’ve built my career around the belief that sales is a noble profession and that selling is about uncovering needs, filling needs, and creating value for customers. Things like purpose, ethics and values should be at the center of why someone sells. And those that do will be far more successful. I love these books because they all support these ideas of sales as a career to be proud of, that is necessary and that good salespeople truly put the best interests of their customers first.
Lisa clearly makes the case that sales is one of the only professions where we allow it to be defined by the people who do it badly. And yet, you will come away from this book understanding that the top salespeople are ones who earnestly want to improve life for their customers.
When purpose-driven sales become part of the culture and bigger than the transaction - and your "true north" is improving life for customers - you’ll actually wind up making more money.
Don't let anyone tell you that you have to choose between making money and making a difference.
Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.
Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive…
I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!
This is the logical next step in value-based building blocks.
Learning simple negotiation approaches is essential for go-to-market capability building so teams can defend their prices and get paid for the value they deliver. In order for us to sell the price we came up with, we need to understand the various types of people we’re selling to.
The book discusses how to frame value and price appropriately in order to get the most out of realized price, training customers to realize price over time and negotiating more effectively in both the short- and long-term scenarios of customer relationships.
Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing on steroids. Where traditional purchasing managers negotiated, procurement officials attempt to dictate. Procurement deploys a variety of tactics designed to do one thing: gain unprecedented discounts and concessions out of even the most sophisticated sales professionals. This book is a strategy guide for salespeople to help them level the procurement playing field…
I've been selling professionally since 1973, and in the sales training and development business for more than 36 years. I founded Objective Management Group, the world’s leading provider of sales force evaluations and sales candidate assessments, and we have data on 2.2 million salespeople. OMG measures 21 Sales Core Competencies, so that’s around 250 findings on 2.2 million salespeople or close to 500 million data points! I've personally trained and coached tens of thousands of salespeople, sales managers, and sales leaders and I have published nearly 2,000 articles on my multi-award-winning blog, Understanding the Sales Force. I was installed in the Sales & Marketing Hall of Fame in 2013.
Frank Betger was a sales guru before there were sales gurus! Most of his insights, despite being sixty years old, are still spot on and he influenced my sales consulting and writing career of thirty-five years and counting. Frank was a professional baseball player with the St. Louis Cardinals prior to becoming a sales guru and everyone will relate to his story of failure and how he made himself successful.
What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague Dale Carnegie, Bettger reveals his proven success formula so that you too can work magic with sales - and multiply your income and happiness a thousandfold! Inside you will find instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first-rate salesperson. No matter what you sell, your on-the-job performance and profits will increase dramatically when you apply Bettger's keen…
Pioneer Paddles of the Colonial South
by
William D. Auman,
Award-winning novelist William Auman, author of If Trees Could Testify..., takes the reader on a time-traveling odyssey featuring 345 bodies of water in six states within the historical context through which they unfold.
Journey into remaining Colonial-era wilderness with stories of pirate treasure, epic frontiersmen, Indigenous Peoples, and Revolutionary…
As a youth, I was very athletic and always aspired to be the captain of the team. I worked hard and was very driven to earn this right. As a sales professional, I have continued that passion and channeled it into sales. In addition, due to my experience in sports, I am really passionate about coaching others. I feel that with the right direction, the right motivation, and the right information, anyone can be successful in sales. All of the authors for the sales books I have recommended are also giving back to society in their own way.
There are many closing techniques in this book your sales reps can start using immediately to increase their sales.
I recommend this book because David does a really good job describing closing techniques. I like how he gives readers the confidence to have impactful conversations with customers that will yield immediate results. If you are in a sales funk and need help closing deals, this is a must-read.
"I love Dave's book. Now he has an online Master Class!" - Jack Canfield - New York Times Bestselling Author, Chicken Soup for The Soul.
THE PERFECT GIFT!!! - ORDER FOR YOUR ENTIRE TEAM! - YOU HAVE FOUND THE BOOK YOU ARE LOOKING FOR!! - JUMP-START YOUR 'NEW YEAR' SALES NOW!! - Selected Top 10 "Must-Read" Book by Top Sales World!
- Over 100,000 Books and Master Classes Sold! - Read The Reviews. Read The Table of Contents. If you are looking for ways to increase your sales, you have found THE BOOK you are looking for. Period!After Reading This…
