Here are 54 books that Sales Enablement fans have personally recommended if you like
Sales Enablement.
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I’m passionate about self-improvement so that I can be the best version of myself and enable others to be the best versions of themselves. This rings true not only in business, which is one arena that I participate in. These business books have helped me become more aware and a better business leader! I hope others can find the same value that I have by investing time reading these books!
I demolished this book in an afternoon. I loved the conversational tone and simple, actionable takeaways. I have several pages earmarked and phrases circled throughout my own copy.
I have taken note of many of the example questions provided in the book to take and use in meetings and events.
Look for Michael's new book, The Advice Trap, which focuses on taming your Advice Monster so you can stay curious a little longer and change the way you lead forever.
In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact.
Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how-by saying less and…
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
I’m passionate about self-improvement so that I can be the best version of myself and enable others to be the best versions of themselves. This rings true not only in business, which is one arena that I participate in. These business books have helped me become more aware and a better business leader! I hope others can find the same value that I have by investing time reading these books!
I listened to this book while on my distance runs in the evenings and weekends. The story format made the book easy to follow even while running, and listening to the audiobook (I’m typically a visual reader and prefer physical books). The biggest takeaways for me were reminders of the qualities and character traits that make a great leader (or coach).
It was enlightening to learn about the ‘coach’ behind so many of the successful businesses (like Apple) that we read about today. It makes you think—“Would you rather be in the CEO seat, or the CEO’s coach?”
#1 Wall Street Journal Bestseller New York Times Bestseller USA Today Bestseller
The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.
Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from…
I’m passionate about self-improvement so that I can be the best version of myself and enable others to be the best versions of themselves. This rings true not only in business, which is one arena that I participate in. These business books have helped me become more aware and a better business leader! I hope others can find the same value that I have by investing time reading these books!
This book prepared me for all of the situations I didn’t know I needed to prepare for (but definitely needed to) in my first leadership role. The conversational format makes the book easy and enjoyable to read, and the examples she provides are highly relevant.
I still use the practice of visualizing one possible solution in the palm of one hand (“on one hand”), and another seemingly contradictory solution in the other hand (“but on the other hand”), and physically moving my hands towards each other to help stimulate an idea for how to combine the two solutions into one great outcome.
“Finally. A well-written and engaging book that provides honest and practical guidance to unlock what's standing between you and your best self.” —MARY MCDOWELL, CEO, Mitel Networks
“COMPOSURE's stories are so compelling and illustrative of similar experiences I've had as a female executive or have heard all too often from others. THIS IS ESSENTIAL READING. You have the power in you, and Kate helps you tap into it.” —SALLY THORTON, CEO, Forshay
As boardrooms inch their way toward diversity, women and those in other underrepresented groups who break into executive, managerial and entrepreneurial ranks step into a spotlight that puts…
Delve into this internationally best-selling series, now complete! A fast paced laugh-out-loud mix of Urban Fantasy and Mystery.
I can tell when you’re lying. Every. Single. Time. I’m Jinx, a PI hired to find a missing university student, I hope to find her propped up at a bar–yet my gut…
I’m passionate about self-improvement so that I can be the best version of myself and enable others to be the best versions of themselves. This rings true not only in business, which is one arena that I participate in. These business books have helped me become more aware and a better business leader! I hope others can find the same value that I have by investing time reading these books!
I’m reading this book currently. It is dense, but in a good way. I have to read a few chapters, then stop and digest the new information. I like how it breaks down very complex communication topics into simple tactics and includes many visuals to illustrate the main points.
I’m reading this book to improve my public speaking, during presentations and in meetings. I can already tell it’s one of the books that I will re-read and reference multiple times while I’m preparing to present.
Why do we think what we think? Think we know what we think we know? Believe what we believe? Like what we like? Do what we do? Why do others trust or distrust us? Respect or disrespect us? Listen to or ignore us? Reach out to or neglect us? Like or dislike us? Praise or slander us? Believe or doubt us? That's not all...Why do others follow our lead or stand in our way? Give us opportunities or send them elsewhere? Support our striving for success and appreciate our message or toss it – and us – aside? Decades of…
I’ve built my career around the belief that sales is a noble profession and that selling is about uncovering needs, filling needs, and creating value for customers. Things like purpose, ethics and values should be at the center of why someone sells. And those that do will be far more successful. I love these books because they all support these ideas of sales as a career to be proud of, that is necessary and that good salespeople truly put the best interests of their customers first.
Lisa clearly makes the case that sales is one of the only professions where we allow it to be defined by the people who do it badly. And yet, you will come away from this book understanding that the top salespeople are ones who earnestly want to improve life for their customers.
When purpose-driven sales become part of the culture and bigger than the transaction - and your "true north" is improving life for customers - you’ll actually wind up making more money.
Don't let anyone tell you that you have to choose between making money and making a difference.
Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.
Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive…
I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.
Selling is and always has been about the personal relationship between the buyer and the seller. People buy from people they know and trust. Iannarino does a fantastic job outlining the essential behaviors (self-discipline, accountability, competitiveness, resourcefulness, storytelling, diagnosing) for effective sales and these principles will be requisite for all startup founders.
The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.
Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom.
Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been…
On the morning of December 26, 2004, an undersea earthquake struck off the coast of Sumatra in the Indian Ocean. The resulting tsunami killed an estimated 230,000 people across fourteen countries, from Indonesia to Sri Lanka to Thailand to the Maldives to India and all the way to East Africa.…
I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.
Focus and controlling our prospects’ attention is the first step. Add some conversational hypnosis and we will have more influence over the outcome.
The authors believe in carefully crafted sales scripts to talk to the unconscious mind of our prospects. While these structure sentences seem challenging at first, we gradually become aware of their power as we progress through this book.
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.
I've been selling professionally since 1973, and in the sales training and development business for more than 36 years. I founded Objective Management Group, the world’s leading provider of sales force evaluations and sales candidate assessments, and we have data on 2.2 million salespeople. OMG measures 21 Sales Core Competencies, so that’s around 250 findings on 2.2 million salespeople or close to 500 million data points! I've personally trained and coached tens of thousands of salespeople, sales managers, and sales leaders and I have published nearly 2,000 articles on my multi-award-winning blog, Understanding the Sales Force. I was installed in the Sales & Marketing Hall of Fame in 2013.
Frank Betger was a sales guru before there were sales gurus! Most of his insights, despite being sixty years old, are still spot on and he influenced my sales consulting and writing career of thirty-five years and counting. Frank was a professional baseball player with the St. Louis Cardinals prior to becoming a sales guru and everyone will relate to his story of failure and how he made himself successful.
What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague Dale Carnegie, Bettger reveals his proven success formula so that you too can work magic with sales - and multiply your income and happiness a thousandfold! Inside you will find instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first-rate salesperson. No matter what you sell, your on-the-job performance and profits will increase dramatically when you apply Bettger's keen…
I've been selling professionally since 1973, and in the sales training and development business for more than 36 years. I founded Objective Management Group, the world’s leading provider of sales force evaluations and sales candidate assessments, and we have data on 2.2 million salespeople. OMG measures 21 Sales Core Competencies, so that’s around 250 findings on 2.2 million salespeople or close to 500 million data points! I've personally trained and coached tens of thousands of salespeople, sales managers, and sales leaders and I have published nearly 2,000 articles on my multi-award-winning blog, Understanding the Sales Force. I was installed in the Sales & Marketing Hall of Fame in 2013.
Everyone needs a handbook and New Sales. Simplified. is a good choice! I like Mike Weinberg’s book for several reasons, the first being his emphasis on Prospecting. While most sales experts have caved to the mob that runs the online marketing platforms that promised to replace salespeople, Mike flies in the face of the “prospecting is dead” crowd and shows you how to do it and how to get results. A must-have in any salesperson’s library!
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.
With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
In New Sales. Simplified., you will learn how to:
Identify a strategic list of genuine prospects Draft a compelling, customer focused "sales story" Perfect the proactive telephone…
Nelson West, a former Chicago homicide detective, is hired by wealthy heir Lionel Bing to discreetly help “fix” scandals and legal problems for his father’s wealthy friends.
Bing, a brilliant but troubled investigator, suffers from PTSD symptoms as a result of being kidnapped and witnessing the murder of his mother…
Ed Brodow is one of the world’s leading experts on the art of negotiation and the bestselling author of eight books, including the business classic Negotiation Boot Camp. SEC Chairman Harvey Pitt dubbed Ed “The King of Negotiators.” Forbes Magazine agreed, ranking Ed as one of the nation’s leading dealmakers. A nationally recognized television personality, Ed has appeared as a negotiation guru on ABC National News, Fox News, PBS, Inside Edition, and Fortune Business Report. For more than two decades, his acclaimed seminars have set the standard for "how to make a deal" in Corporate America. Ed is a former U.S. Marine officer, Fortune 500 sales manager, and Hollywood movie actor.
My good friend Jeffrey Gitomer is the man when it comes to sales training. His colorful book aims to demystify the basic principles of selling. The amusing cartoons and pithy advice make this fun book appealing and accessible. Gitomer is unashamedly enthusiastic about sales and sales negotiation. His prose is straightforward and realistic. The Little Red Book includes plenty of advice and practical ideas on every aspect of the sales process.
Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case. Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for…
