Here are 100 books that Reality Check fans have personally recommended if you like
Reality Check.
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I’m the Head of Trend and Innovation Scouting for Nokia, and I’ve been with the company since the glory days of Nokia mobile phone world dominance. I know first-hand what happens when a company focuses exclusively on the technology, not the humans that use it, and how quickly that can lead to disaster. One of the lessons that I see repeated continuously in the field of innovation is that a huge amount of attention gets paid to the new technology, and not nearly enough on how the technology will interact with our existing systems, beliefs, attitudes, and culture. Learning from the mistakes is the best way to make sure that the future doesn’t repeat them!
While the term the “Metaverse” usually makes people think of a fully digital, immersive world, my own feeling is that technologies that bring digital information and entertainment into our physical world is a much more powerful and important arena. This leads us to the transformative and still-developing world of Augmented Reality.
David Rose of the MIT Media Lab has been working with Augmented Reality for more than a decade, and Supersight is an overview of what he's seen and what he’s learned in this time.
What I love about Supersight is that while David is clearly as excited about this topic as I am, he’s also a realist, and openly discusses issues and challenges with Augmented Reality. Perhaps most valuable are the 14 Augmented Reality Design Principles that he outlines – super realistic, super useful.
After reading this, you’ll have a very grounded idea of the capabilities and potential of…
For thousands of years, human vision has been largely unchanged by evolution.
We’re about to get a software update.
Today, Apple, Google, Microsoft, Facebook, Snap, Samsung, and a host of startups are racing to radically change the way we see. The building blocks are already falling into place: cloud computing and 5G networks, AI computer vision algorithms, smart glasses and VR headsets, and mixed reality games like Pokémon GO. But what’s coming next is a fundamental shift in how we experience the world and interact…
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
I’m the Head of Trend and Innovation Scouting for Nokia, and I’ve been with the company since the glory days of Nokia mobile phone world dominance. I know first-hand what happens when a company focuses exclusively on the technology, not the humans that use it, and how quickly that can lead to disaster. One of the lessons that I see repeated continuously in the field of innovation is that a huge amount of attention gets paid to the new technology, and not nearly enough on how the technology will interact with our existing systems, beliefs, attitudes, and culture. Learning from the mistakes is the best way to make sure that the future doesn’t repeat them!
If you’ve ever wondered how on Earth Mark Zuckerberg ended up betting his Facebook empire on the unproven technology of Virtual Reality (VR), this is the recent history book for you.
Blake Harris starts with Palmer Luckey, a homeschooled teenager who shrugged off the received wisdom of all of his elders, and just went ahead and built the first commercially viable VR headset. (That’s an amazing story in itself.) And then he got Mark Zuckerberg so excited about this new experience that, yes, Zuckerberg ended up buying Luckey’s company – and eventually forcing him out.
The History of the Future is about technology, business, the consequences of acting on visionary thinking, and, above all, about how technology is ultimately created and developed by human beings.
The dramatic, larger-than-life true story behind the founding of Oculus, its quest for virtual reality, and its founder's contentious battle for political freedom against Facebook, from the bestselling author of Console Wars (now a CBS All Access film).
In The History of the Future, Harris once again deep-dives into a tech drama for the ages to expertly tell the larger-than-life true story of Oculus, the virtual reality company founded in 2012 that-less than two years later-would catch the attention of Mark Zuckerberg and wind up being bought by Facebook for over $2 billion dollars.
I’m the Head of Trend and Innovation Scouting for Nokia, and I’ve been with the company since the glory days of Nokia mobile phone world dominance. I know first-hand what happens when a company focuses exclusively on the technology, not the humans that use it, and how quickly that can lead to disaster. One of the lessons that I see repeated continuously in the field of innovation is that a huge amount of attention gets paid to the new technology, and not nearly enough on how the technology will interact with our existing systems, beliefs, attitudes, and culture. Learning from the mistakes is the best way to make sure that the future doesn’t repeat them!
Stepping away from the topic of immersive technology, The Ransomware Hunting Team instead looks at the realities of cybercrime in the US, and why especially our government infrastructure has such a hard time fighting it effectively.
Like all the other books on my list, it’s an examination of what happens when the rubber meets the road with a new technology, and how we humans often just aren’t very good at adapting to change.
Part of the key problem is that hackers – including the white hat hackers that you want on your side to bring down the bad guys – tend not to be social animals, and our official organizations are far happier hiring a smiling guy in a suit than a scowling nerd who would rather work from his dark bedroom at home. (Apologies for the stereotypes, but – this really is a problem!)
Scattered across the world, an elite team of code-cracking techies is working tirelessly on your behalf to thwart the most notorious cyber scourge of our time. You've probably never heard of them. But if you work for a school, a business, a hospital, or a municipal government, especially if its cybersecurity is imperfect, chances are that you're painfully familiar with the group's sworn enemy: ransomware. Again and again, these ordinary people, mostly self-taught and often struggling to make ends meet, have outwitted the shadowy networks of hackers and criminal gangs that lock computer networks and extort huge payments in return…
Across America, a wave of brutal, inexplicable killings leaves hardened detectives and desperate federal agents grasping for answers.
But what appears to be vigilante terror is something far more ancient - an invisible war between the forces of light and the agents of darkness, playing out on the streets of…
I’m the Head of Trend and Innovation Scouting for Nokia, and I’ve been with the company since the glory days of Nokia mobile phone world dominance. I know first-hand what happens when a company focuses exclusively on the technology, not the humans that use it, and how quickly that can lead to disaster. One of the lessons that I see repeated continuously in the field of innovation is that a huge amount of attention gets paid to the new technology, and not nearly enough on how the technology will interact with our existing systems, beliefs, attitudes, and culture. Learning from the mistakes is the best way to make sure that the future doesn’t repeat them!
Adrian Hon is the founder of the truly fabulous fitness app Zombies, Run, in which you listen to a story in which you are a character as you run or walk to work out.
Yes, there was a zombie apocalypse in this story, and every so often, the zombies appear – and you have to run!! (I didn’t know about Zombies, Run before I read this book, but I have since started using it, and I love it!)
Adrian has been in the gaming world for a long time, and he is highly aware of how gaming can become coercive. He built Zombies, Run specifically to avoid coercion of any kind, but is deeply infuriated by all of the games out there that shamelessly continue to rely on coercion to generate usage and, of course, cash.
In You’ve Been Played, Adrian outlines just how nasty some techniques can be,…
How games are being harnessed as instruments of exploitation - and what we can do about it
Warehouse workers pack boxes while a virtual dragon races across their screen. If they beat their colleagues, they get an award. If not, they can be fired. Uber presents exhausted drivers with challenges to keep them driving. China scores its citizens so they behave well, and games with in-app purchases use achievements to empty your wallet.
Points, badges and leaderboards are creeping into every aspect of modern life. In You've Been Played, game designer Adrian Hon delivers a blistering takedown of how corporations,…
I’m passionate about customer experience because it’s the number-one reason businesses succeed or fail. Regardless of the size (or budget!) of your company, you can set yourself apart—and create superfan customers!—by focusing on being exceptional in the areas that really matter. I grew up watching my dad prioritize customer service, first as a fast-food restaurant manager and then at a car dealership, and I know firsthand that how you treat your employees and your customers makes all the difference!
Never Lose A Customer Again is my go-to recommendation for readers that are interested in learning the psychology behind customer loyalty. Joey Coleman details the eight emotional stages that customers go through in the 100 days following a purchase and how you can strategically anticipate their reactions to strengthen your relationships. Everyone that has read Never Lose A Customer Again has told me that it’s helped them improve their relationships with everyone in their lives, not just their prospects and customers.
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.
Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.
While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of…
I am an author, nonfiction writing geek, and marketing practitioner on a mission to help people make a positive impact with their writing. Before setting out on this path, I spent many years as a marketing consultant, working with over 100 technology companies to articulate their messaging and value to customers and prospects. My first book, Subscription Marketing, was my manifesto about the changes needed in marketing to thrive in the emerging, subscription-based world. It’s now in its third edition and has been translated into multiple languages.
In Content Inc, Joe Pulizzi makes a bold proposal: What if you build your business on content—before you sell anything? Start with content, build a community, figure out what people want, and then serve it to them. A company built this way will have a culture aligned with its customers’ values. Now in its second edition, this book will make you rethink content marketing and entrepreneurship.
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business
Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll…
The Amazing Afterlife of Animals
by
Karen A. Anderson,
My book is for anyone grieving the loss of a beloved pet. If your heart feels shattered and you are searching for understanding, comfort, and connection, these chapters were written with you in mind.
I share uplifting and life-changing stories that help you move beyond the devastation of grief, including…
I am an author, nonfiction writing geek, and marketing practitioner on a mission to help people make a positive impact with their writing. Before setting out on this path, I spent many years as a marketing consultant, working with over 100 technology companies to articulate their messaging and value to customers and prospects. My first book, Subscription Marketing, was my manifesto about the changes needed in marketing to thrive in the emerging, subscription-based world. It’s now in its third edition and has been translated into multiple languages.
Want to create more raving fans for your business? Maybe true success isn’t in the number of your customers but the depth of their loyalty. David Meerman Scott writes this book together with his daughter Reiko Scott, delivering a multi-generational perspective into what it means to be a fan, and how to cultivate them.
From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations…
I moved into the profession of selling almost by accident. I certainly wasn’t planning on a career in sales, but after leaving university I was offered a job taking incoming calls from customers. I loved dealing with customers, and it became a natural progression to follow my passion and pursue a career as a sales professional. I have always been fascinated by psychology and am an avid reader and lover of learning, so I became a committed reader of anything related to the profession of selling. In time, I became a professional speaker, consultant, and trainer on the topic and have written several books on the subject.
I have found over 35 years of selling that when salespeople are 100% focused on helping customers to succeed, they succeed. The essence of this book is that if you can help your clients, for example, to impact the metrics that matter to them, such as reducing costs and wastage and increasing revenue, quality, and productivity, then both the buyer and the seller will win.
I believe that selling should be about helping customers to succeed, and this book contains a host of valuable ideas and methods to help you to do exactly that. My experience has shown me how important it is to ask the right sort of questions to understand a customer’s situation so that the right solution can be provided.
This book provided me with some excellent insights into how to improve the questions that I asked my customers.
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence
Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.
Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must…
Raised in a Belgian retail store, exceptional customer service was a daily conversation topic with my parents. This upbringing made customer experience a natural part of who I am. Realizing the rarity of such service in the broader world, I delved into studying consumer behavior and how companies can respond effectively. Now, I'm deeply involved in the customer experience field, having authored six books and co-founded Nexxworks, an inspiration agency. I share all my insights freely on social channels, driven by a life goal to help everyone become more customer-centric starting tomorrow.
Nearly every time I engage with a company, I sense that they're underestimating the impact of genuinely delighting their customers. Creating a genuinely positive and authentic atmosphere, and demonstrating sincere goodwill, is arguably the most effective business strategy in existence.
Brittany grasps this concept exceptionally well. Her book is brimming with compelling examples and highly practical advice, enabling anyone to start applying these concepts from tomorrow onward.
Superfans aren't just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?
In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands…
Jose Castillo is a cynical, wise-cracking Cuban-American who restores classic cars. He’s also a private eye whose sarcastic ways sometimes get him into trouble.
One day, in the process of installing a four-barrel carburetor on a 1965 Mustang, into his shop walks trouble—in the shape of a mysterious, beautiful woman…
I’m a software developer turned independent software vendor, learning about product management as a way to launch more successful products. I’m a co-founder of MindMup, a popular collaboration tool used by millions of students and schoolchildren worldwide, and Narakeet, an innovative video maker for people who are not video professionals. The books from this list helped me create successful products that users love, and successfully compete with companies that have several orders of magnitude more staff and resources.
Cagan’s book is a deep dive into the principles of modern product management. It expands on the theoretical ideas that Patton introduces in User Story Mapping, and provides many additional tips for engaging customers, experimenting with product ideas, and tracking outcomes. In addition, it deals with the organizational side of product management, so it will be valuable to people working for larger companies that need to manage staff and set up company-wide processes.
Reading this book will help you expand your views of product management, and add lots of additional tools to your thinking process.
Learn to design, build, and scale products consumers can't get enough of
How do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love and that will work for your…
