Books like Reality Check

While the term the “Metaverse” usually makes people think of a fully digital, immersive world, my own feeling is that technologies that bring digital information and entertainment into our physical world is a much more powerful and important arena. This leads us to the transformative and still-developing world of Augmented Reality.

David Rose of the MIT Media Lab has been working with Augmented Reality for more than a decade, and Supersight is an overview of what he's seen and what he’s learned in this time. 

What I love about Supersight is that while David is clearly as excited about this topic as I am, he’s also a realist, and openly discusses issues and challenges with Augmented Reality. Perhaps most valuable are the 14 Augmented Reality Design Principles that he outlines – super realistic, super useful.

After reading this, you’ll have a very grounded idea of the capabilities and potential of… show more.

If you’ve ever wondered how on Earth Mark Zuckerberg ended up betting his Facebook empire on the unproven technology of Virtual Reality (VR), this is the recent history book for you. 

Blake Harris starts with Palmer Luckey, a homeschooled teenager who shrugged off the received wisdom of all of his elders, and just went ahead and built the first commercially viable VR headset. (That’s an amazing story in itself.) And then he got Mark Zuckerberg so excited about this new experience that, yes, Zuckerberg ended up buying Luckey’s company – and eventually forcing him out.

The History of the Future is about technology, business, the consequences of acting on visionary thinking, and, above all, about how technology is ultimately created and developed by human beings. 

Stepping away from the topic of immersive technology, The Ransomware Hunting Team instead looks at the realities of cybercrime in the US, and why especially our government infrastructure has such a hard time fighting it effectively. 

Like all the other books on my list, it’s an examination of what happens when the rubber meets the road with a new technology, and how we humans often just aren’t very good at adapting to change.  

Part of the key problem is that hackers – including the white hat hackers that you want on your side to bring down the bad guys – tend not to be social animals, and our official organizations are far happier hiring a smiling guy in a suit than a scowling nerd who would rather work from his dark bedroom at home. (Apologies for the stereotypes, but – this really is a problem!) 

This book is an absorbing… show more.

Adrian Hon is the founder of the truly fabulous fitness app Zombies, Run, in which you listen to a story in which you are a character as you run or walk to work out. 

Yes, there was a zombie apocalypse in this story, and every so often, the zombies appear – and you have to run!! (I didn’t know about Zombies, Run before I read this book, but I have since started using it, and I love it!)  

Adrian has been in the gaming world for a long time, and he is highly aware of how gaming can become coercive. He built Zombies, Run specifically to avoid coercion of any kind, but is deeply infuriated by all of the games out there that shamelessly continue to rely on coercion to generate usage and, of course, cash. 

In You’ve Been Played, Adrian outlines just how nasty some techniques can be,… show more.

Unreasonable Hospitality by Will Guidara is a fresh take on leadership that emphasizes the power of extraordinary customer service. Guidara, a renowned restaurateur, shares how going beyond what’s expected—by offering "unreasonable" levels of hospitality—can set any organization apart. He breaks down how genuine care, attention to detail, and surprise moments can turn ordinary customer interactions into unforgettable experiences. His lessons aren’t just for restaurants; they’re for any leader who wants to create a service-oriented culture that makes customers feel truly valued. Guidara shows how exceptional hospitality can build deep, lasting relationships with clients and create a culture of excellence within the team that leads to sustained success.

Will Guidara takes us through a journey of excellence that is neither straight nor easy, but his easy style of persistence is achievable in all our lives and organizations.  

Marc Benioff, the founder of Salesforce, more or less wrote the playbook for B2B startups. In Behind the Cloud, he shares a lot of the tactics that helped make Salesforce the market leader that it is today. Benioff’s work helped shape Software-as-a-Service (SaaS) and the Cloud for B2B entrepreneurs. On and all, it’s a very entertaining book with a lot of interesting ideas.

This book is a game-changer for anyone who wants to grow their business and make their clients fall in love with them.

It's all about understanding what your clients really want and need, and then delivering it to them in a way that is authentic and meaningful. 

I love Beckwith's short-chapter writing style as it’s very easy to read, and his insights are incredibly valuable.

Putting his thoughts into practice, like “Respect your client’s time,” “Be specific,” “Before you pick a name, test it.” “Take time and write notes by hand.”…will all help make you more relevant and more trusted by your clients.

So if you’re looking to create a roadmap on how your team can better connect with your own clients and make them feel truly appreciated, What Clients Love will help you build it.

This is a captivating read that delves into the world of creating a fan base for any business.

Using Lady Gaga as a fun and intriguing example, the book demonstrates how she cultivated a loyal following while many talented artists struggle to gain recognition. Huba's choice of subject matter not only adds an element of entertainment but also highlights the effectiveness of Gaga's strategy.

The book breaks down the process into easy-to-follow steps that anyone can implement within their own business. One key lesson from Monster Loyalty is to "Make Them Feel Like Rock Stars," emphasizing the importance of making your fans feel special by acknowledging their contributions, highlighting their input, and incorporating their submissions into your work.

What sets this book apart is the simple template it provides, making it straightforward to apply the principles in a business setting.

Cagan’s book is a deep dive into the principles of modern product management. It expands on the theoretical ideas that Patton introduces in User Story Mapping, and provides many additional tips for engaging customers, experimenting with product ideas, and tracking outcomes. In addition, it deals with the organizational side of product management, so it will be valuable to people working for larger companies that need to manage staff and set up company-wide processes.

Reading this book will help you expand your views of product management, and add lots of additional tools to your thinking process.

The Traffic Secrets book will teach you how to attract your dream customers to your websites and sales funnels. 

The author, Russell Brunson, is the CEO and co-founder of Clickfunnels (a software company). 

He is also the author of the bestselling books DotCom Secrets and Expert Secrets.

In his Traffic Secrets book, Russell Brunson reveals 20 of the most effective ways to increase the traffic in your funnel.