100 Books Like Innovation in Marketing

Nike is one of the most recognized companies in the world. Known for its innovative products and its focus on high performance, the Nike mystique intrigues everyone. I love this book because it tells the story of Nike from the very beginning. Few people are aware of the many obstacles this company overcame to become the powerhouse it is today.

A new company must be innovative just to survive, and Shoe Dog describes years of struggling and experimentation at Nike simply to gain traction in its business. The massive scale the company now enjoys is built on collaborative partnerships with athletes, designers, suppliers, and many others in its vast ecosystem.  

I love this book because it made me really think about my own Purple Cow! I wondered what makes me remarkable and likely to stand out from the competition. Reading it, made me question whether I was getting that across in my marketing or not. I love Seth Godin’s writing style. I like his creativity and his point you are either remarkable or invisible. 

After reading this book, I began questioning myself and my clients more, and I started noticing businesses that have a clear purple cow. Putting a Purple Cow into everything you do is something that I found easy to remember. I love the simple genius of this message.  

Neville Isdell, who retired as Chairman of Coca-Cola in 2009, whilst born in Ireland, grew up in Zambia, as I did, and by coincidence, we were both at Cape Town University, and we worked together at Coca-Cola in Johannesburg for a year in 1969.

Neville is very direct and cannot stand sycophantic behaviour, which I respect. He lived and worked in 11 countries on 5 continents in his 43 years at Coca-Cola, and he placed a great deal of importance on understanding and respecting local culture. He believed much of his success came from selecting strong people who focused on the importance of positive action over words. He also states that the majority of views often mean that something has happened, but more importantly, it is the minority view and ideas where breakthrough growth and success lie.

Between 2004 and 2009, when he took over as the CEO of Coca-Cola… show more.

My last recommendation is one I read recently, published by Chris Woolston. I worked with Chris Woolston for many years in two different companies, and he did a great job; then he formed his own company called “Forward Thinking.”

He is a great strategist. His book encapsulates the essence of his approach to strategy in life and at work. The Bible, says, “Where there is no vision, the people perish,” but I personally add that you need a good strategic plan to achieve your vision.

People often struggle with the concept of strategy–it can sound worthy and intellectual–but in essence, it is a simple concept.  You need to be clear about what you want to achieve and have a clear plan to achieve it, a plan that draws on your unique strengths to achieve what is important to you and your company, often in a testing environment with all sorts… show more.

Most online teachers I’ve worked with detest the idea of marketing, and yet this is something we cannot avoid especially when running our own business. Bernadette Jiwa defines marketing as a story you tell that has the capacity to change the world. In the book she shares multiple purposeful stories of people who shared their message in the most authentic way and how their courage moved others to action and brought about change. This is a guide into marketing that will make you excited about the change you seek to make and how your small online teaching business can transform the world. 

I love this book because it is so accessible and real. It is a substantial book that is more like a good marketing course. I would say it is one of my best go-to reference books. There is so much money, time, and effort wasted on marketing that doesn’t work, and I am a big believer in putting the time and effort into creating the best strategic plan. This book has given me a resource to refer to, to check my knowledge. 

I love a marketing book that shows that the author understands the small business owner and this author does. I found the case studies brought the marketing methods and ideas alive for me. The way this book is written it feels like the author really cares about helping small business owners with their marketing. I love that. 

Seth Godin has become a leading voice and best-selling author, especially in the world of marketing. While others of his books are more widely known, this book is very underappreciated. It is wonderfully written and helps you truly understand the role of marketing in today’s world to truly connect with how consumers see the world, and your brand within it. 

For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.

What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.

I got to know Chris Malone when we both worked at Coca-Cola. I was impressed by his work and so was excited to read his and Fiske's book after it was published. What I like most is that Malone explores how we form personal relationships with brands, mirroring our own interactions with people. This concept echoes my personal beliefs, which was exciting to see.

I really connected with the way Malone and Fiske approached how warmth and competence play a big role in brand relationship building. And, if I pass it through the relationship lens, it makes sense why it would be foundational in building customer loyalty.

I highly recommend this book to people, especially brand stewards, who want to know why we fall in love with some brands and hate others. Malone and Fiske share pragmatic examples of how to apply their findings, which I have contemplated with my… show more.

I love this book because it is ridiculously simple but also ridiculously powerful. This short book can be read in one sitting, and it has a simple message about pushing through when times get tough. Seth Godin is one of my favorite writers, and this book exemplifies why. It is mostly motivational but with enough techniques to be actionable.

I find myself re-reading this book periodically, especially when business or life gets frustrating.