Books like The Right Story — picked by fans

Austin Kleon writes short and concise tips to help you stay creative when you hit a wall, lose motivation, or are about to quit. When you work online and don’t see the immediate results of your labor translated into a cushy bank balance, it’s tempting to stop practicing and doing things that seem ineffective. Austin shares some of his creative practices that help him overcome the funk, focus on the process rather than results and set healthy boundaries to keep the work going. The book is small and easy-to-digest, peppered with the author’s own drawings. Open on any spot and be encouraged for the new day! 

As an immigrant who moved from Los Angeles to Toronto in 2018 and became a Canadienne of Américaine descent in 2023, the past five years have been challenging. Alexandra Franzen’s book reminded me that I am going to be okay, good even.

These horror stories that became celebrations of triumph showed me, in the words of Dr. Maya Angelou, how to find the rainbow in my cloud. I have faced my own share of disappointment, and I have turned lemons into lemonade. But having a book that not only tells stories of other people’s struggles but also provides survival tips based on those stories helps me to face my fear of failure and keep working toward my goals. 

One of the challenges of running an online teaching business is starting on the path of the unknown. I’ve had to face many fears on my journey, some of them are so well-masked that it took years to understand what they are. These fears have held me back. That’s why I appreciate reading Meera’s reflections on fear, how to befriend it and see it as an indication for growth. Beautifully written and illustrated, this book is a delight to hold in your hands, and I believe its message will gently guide you towards a life of overcoming your fears so you can journey into a new land of entrepreneurship with more curiosity and confidence.

I met the author, Adam J. Kurz, at a conference for creatives, and his story of starting and growing his creative business inspired me to buy this book. In the book Adam shares tiny, easy-to-read tips for creatives who want to share their work with the world in their own unique and authentic way. Each page of the book is perforated so you can tear it out and send it as a small reminder to a friend. I love the message in the title – things are what you make of them – and this book offers you a unique perspective on failure, success, creative block, fear, starting again, and organizing your work life so you can enjoy it. 

Whatever genre you’re drawn to, this book is well worth investing in. It delivers exactly what its subtitle describes: a hands-on guide to writing picture books from story creation to publication. Although not primarily a picture book writer, I’ve found the book incredibly useful in developing general writing skills. I’ve used the exercises on language to improve the aural and rhythmic qualities of my writing. It’s also given me new ways to think about approaching layout and composition. It has the potential to enhance writing quality almost effortlessly. Although the revised expanded edition published in 2018 contains information specific to the publishing market then, the practical information in the book is unlikely to date as quickly. Who knows? You could end up writing picture books as well!

Seth Godin has become a leading voice and best-selling author, especially in the world of marketing. While others of his books are more widely known, this book is very underappreciated. It is wonderfully written and helps you truly understand the role of marketing in today’s world to truly connect with how consumers see the world, and your brand within it. 

I love this book because it is so accessible and real. It is a substantial book that is more like a good marketing course. I would say it is one of my best go-to reference books. There is so much money, time, and effort wasted on marketing that doesn’t work, and I am a big believer in putting the time and effort into creating the best strategic plan. This book has given me a resource to refer to, to check my knowledge. 

I love a marketing book that shows that the author understands the small business owner and this author does. I found the case studies brought the marketing methods and ideas alive for me. The way this book is written it feels like the author really cares about helping small business owners with their marketing. I love that. 

For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.

What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.

I got to know Chris Malone when we both worked at Coca-Cola. I was impressed by his work and so was excited to read his and Fiske's book after it was published. What I like most is that Malone explores how we form personal relationships with brands, mirroring our own interactions with people. This concept echoes my personal beliefs, which was exciting to see.

I really connected with the way Malone and Fiske approached how warmth and competence play a big role in brand relationship building. And, if I pass it through the relationship lens, it makes sense why it would be foundational in building customer loyalty.

I highly recommend this book to people, especially brand stewards, who want to know why we fall in love with some brands and hate others. Malone and Fiske share pragmatic examples of how to apply their findings, which I have contemplated with my… show more.

I discovered marketing and was motivated by an amazing man called Theodore Levitt. I actually visited him at Harvard when he helped me with the Malibu launch in 1979. Levitt was an inspirational marketer, well ahead of his time.

This, his first book, was published in 1962. He rightly said in the book, “Every major industry was once a growth industry,” but as we know (and Levitt said it), there are some that are now riding a wave of growth enthusiasm very much in the shadow of decline.

You have to understand why things develop. The failure is usually at the top because the executives responsible for the company do not understand the changing environment or respond positively to it. For example, Hollywood barely escaped being totally ravished by television before the film companies went through drastic reorganisation but initially, they did not see television as a competitor. They did… show more.