Why am I passionate about this?

I have always had big goals and ideas, but I have long struggled with procrastination and focus issues. For over thirty years, I have been studying and learning all I can to achieve more and overcome these issues. Over that time I have started a number of businesses and for the past 20+ years I have worked as a speaker, trainer, and consultant where I not only use a number of the ideas and techniques I read and learn about, but I also synthesize the ideas and use them in my speaking, training, and writing.


I wrote...

Say "Yes, And!"

By Avish Parashar ,

Book cover of Say "Yes, And!"

What is my book about?

Can saying two little words really make a big difference in your life? Absolutely, if those two words are “Yes,…

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The books I picked & why

Book cover of The Dip

Avish Parashar Why I love this book

I love this book because it is ridiculously simple but also ridiculously powerful. This short book can be read in one sitting, and it has a simple message about pushing through when times get tough. Seth Godin is one of my favorite writers, and this book exemplifies why. It is mostly motivational but with enough techniques to be actionable.

I find myself re-reading this book periodically, especially when business or life gets frustrating.

By Seth Godin ,

Why should I read it?

1 author picked The Dip as one of their favorite books, and they share why you should read it.

What is this book about?

This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' (Entrepreneur.com)

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting…


Book cover of The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Avish Parashar Why I love this book

I found the basic premise of this book to be amazingly simple and equally amazingly mind-blowing. I had known about prioritization for a long time, but the idea of distilling things down to just one thing—the one thing that makes everything easier or unnecessary is profound. I know this idea is powerful, ironically, because I forget it so often!

It is so easy for me to fill my to-do list with tasks and projects, most of which seem very important, that it gets overwhelming. By refocusing on the one thing I need to do, it brings me clarity and focus. I re-read this book regularly and constantly refer back to the simple lesson it teaches.

By Gary Keller , Jay Papasan ,

Why should I read it?

13 authors picked The ONE Thing as one of their favorite books, and they share why you should read it.

What is this book about?

YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions-and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH-LESS AND MORE. In The ONE Thing, you'll learn…


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Book cover of Gifts from a Challenging Childhood: Healing the Legacy of Childhood Trauma

Gifts from a Challenging Childhood by Jan Bergstrom,

Learn to understand and work with your childhood wounds. Do you feel like old wounds or trauma from your childhood keep showing up today? Do you sometimes feel overwhelmed with what to do about it and where to start? If so, this book will help you travel down a path…

Book cover of Essentialism: The Disciplined Pursuit of Less

Avish Parashar Why I love this book

I am a person who always has more ideas of things I could be doing than I could ever possibly have time for. I love and appreciate this book for a simple reason: it reminds me that most things on my list aren’t all that critical, and there are only a few things I can do that will really help me achieve my goals.

This is another book that is mostly about prioritization and identifying what is truly important, and it is incredibly useful when I am feeling overwhelmed. I recently re-read it and took notes on it, and again found a couple of ideas I had not been applying that will help me immensely in getting more of the important things done and really moving the ball forward.

By Greg McKeown ,

Why should I read it?

12 authors picked Essentialism as one of their favorite books, and they share why you should read it.

What is this book about?

The life-changing international bestseller that started a global movement - now updated with the new 21-Day Essentialism Challenge and an exclusive excerpt from EFFORTLESS

Have you ever found yourself struggling with information overload?

Have you ever felt both overworked and underutilised?

Do you ever feel busy but not productive?

If you answered yes to any of these, the way out is to become an Essentialist.

In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of…


Book cover of Deep Work: Rules for Focused Success in a Distracted World

Avish Parashar Why I love this book

After reading this book, I loved the idea of this book so much that I now break up my daily to-do list into items that are “deep work” and ones that are not. As a solopreneur, pretty much every element of work falls to me, which means that the big picture, long-term stuff often gets procrastinated to a point that it never gets done.

By teaching me to identify what my deep work is and to carve out time for it each week,  this book has helped me not only achieve more but also be happier and more fulfilled doing it.

By Cal Newport ,

Why should I read it?

12 authors picked Deep Work as one of their favorite books, and they share why you should read it.

What is this book about?

Many modern knowledge workers now spend most of their brain power battling distraction and interruption, whether because of the incessant pinging of devices, noisy open-plan offices or the difficulty of deciding what deserves your attention the most. When Cal Newport coined the term 'deep work' on his popular blog, Study Hacks, in 2012, he found the concept quickly hit a nerve. Most of us, after all, are excruciatingly familiar with shallow work instead - distractedly skimming the surface of our workload and never getting to the important part. Newport began exploring the methods and mindset that foster a practice of…


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Book cover of Gifts from a Challenging Childhood: Healing the Legacy of Childhood Trauma

Gifts from a Challenging Childhood by Jan Bergstrom,

Learn to understand and work with your childhood wounds. Do you feel like old wounds or trauma from your childhood keep showing up today? Do you sometimes feel overwhelmed with what to do about it and where to start? If so, this book will help you travel down a path…

Book cover of The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

Avish Parashar Why I love this book

This is one of my favorite books of all time and I have re-read it many times. It is short, simple, and profound. I love it because I 100% resonate with the feelings of resistance this book talks about. I have always struggled with the voice of resistance to gets me to doubt myself, procrastinate important work, and give up and get distracted rather than following through.

This book is a kick in the butt that always leaves me motivated to take action in the face of the resistance. Everytime I follow the advice in this book, I achieve more and feel better about my goals and journey.

By Steven Pressfield ,

Why should I read it?

30 authors picked The War of Art as one of their favorite books, and they share why you should read it.

What is this book about?

A succinct, engaging, and practical guide forsucceeding in any creative sphere, The War ofArt is nothing less than Sun-Tzu for the soul.

What keeps so many of us from doing what we long to do?

Why is there a naysayer within? How can we avoid theroadblocks of any creative endeavor—be it starting up a dreambusiness venture, writing a novel, or painting a masterpiece?

Bestselling novelist Steven Pressfield identifies the enemy thatevery one of us must face, outlines a battle plan to conquer thisinternal foe, then pinpoints just how to achieve the greatest success.

The War of Art emphasizes the resolve…


Explore my book 😀

Say "Yes, And!"

By Avish Parashar ,

Book cover of Say "Yes, And!"

What is my book about?

Can saying two little words really make a big difference in your life? Absolutely, if those two words are “Yes, and.”

“Yes, and” is an idea from improv comedy that leads to collaboration, flexibility, and creativity on stage. Off-stage, “yes, and” leads to better communication, adaptability, and innovation. Saying “yes, but” is a sure way to stay stuck exactly where you are. “Yes, and” can be the key to changing everything!

This fun book will help you identify your “yes, buts” and teach you how to transform your results by switching to “Yes, and.” This book doesn’t claim to know it all. But it will show you how to find the answers you need by saying two simple words: “Yes, and”

Book cover of The Dip
Book cover of The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Book cover of Essentialism: The Disciplined Pursuit of Less

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