Here are 100 books that How To Get Your Prospect's Attention and Keep It! fans have personally recommended if you like
How To Get Your Prospect's Attention and Keep It!.
Book DNA is a community of 12,000+ authors and super readers sharing their favorite books with the world.
From a young age, I was captivated by art, music, film, and literature—constantly craving more from these creative mediums. Growing up in a lower-income, working-class home, I was surrounded by blue-collar workers, many of whom couldn’t attend college due to financial limitations. I learned early on that the richest education comes not just from books but from the stories of others and the world around us. Always feeling I had my own story to tell, I transitioned from steel worker to talent agent in Hollywood. But despite my success promoting others, something was missing—my own narrative. After a tragic loss, I reevaluated my path and chose to become a psychotherapist and author.
When I finished this book, I finally felt like a grown-up. It felt like I had just read a business classic—and I had. This book taught me more than any other about the vital role communication plays in relationships and the profound impact it can have.
It was the first time I truly understood how to build rapport and cultivate meaningful connections. I learned that it’s not about manipulating people but about influencing them, resolving conflicts, and earning their trust through kindness, respect, and integrity.
Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
His advice has stood the test of time and will teach you how to: - make friends quickly and easily - increase your popularity - win people to your way of thinking - enable you to win new clients and customers - become a…
The dragons of Yuro have been hunted to extinction.
On a small, isolated island, in a reclusive forest, lives bandit leader Marani and her brother Jacks. With their outlaw band they rob from the rich to feed themselves, raiding carriages and dodging the occasional vindictive…
I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.
Most salespeople believe the closing happens at the end of the presentation. It doesn’t. It happens in the first few seconds.
The biggest change in the selling process has happened over the last 25 years. Brain science has proven that the subconscious minds of our prospects make snap decisions about us. This book shows us what to say during those first critical seconds. Prospects and clients judge us harshly, and they do it in the first few seconds.
The case studies and proof will change how we look at selling forever.
Get our prospects to make a "yes" decision immediately ... even before our presentation begins!
Pre-closing is natural. We make a final decision to go to a movie before we see the movie. We make a final decision to go to a restaurant before we see the menu. It is the same with sales presentations. Prospects decide first if they want our business or product, before they see our facts, features and benefits.
Closing at the end of our presentations creates stress for us and our prospects. We hate the feeling of pushing for a final decision at the end…
I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.
Focus and controlling our prospects’ attention is the first step. Add some conversational hypnosis and we will have more influence over the outcome.
The authors believe in carefully crafted sales scripts to talk to the unconscious mind of our prospects. While these structure sentences seem challenging at first, we gradually become aware of their power as we progress through this book.
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.
Jake Sledge, a rugged ex-cop turned private eye, teams up with his colossal partner Bobo to navigate the gritty streets of River City.
A murdered lawyer drags them into a web of political intrigue, neo-Nazi thugs, and bloody showdowns. With sharp wit and hard-hitting action, Jake tackles scumbags the only…
I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.
Simple lessons on storytelling structure. Plus the book is short and entertaining because of the stories and the backgrounds.
We don’t need a complicated 12-step Hero’s Journey story structure for selling. Our prospects won’t have the time for our prose, and we can’t command the attention like a hundred dollar movie production. Instead, we have to engage our prospects’ imagination fast.
Storytelling is a great way to sell to our prospects.
I realised in my twenties that there were millions of people who desperately needed advice about their money but could not afford an accountant or an adviser. Since then my passion has been to simplify the deliberately complex financial world, explain the obscure and often unintelligible rules about tax, childcare, benefits, investment, savings, and borrowing. Recently as the tsunami of fraud has swept across the UK I have devoted more time to help people avoid losing money to scammers – both criminal and respectable. Most people can’t afford professional advice, but they can afford me – I’m freely available in print, on air, and online.
It does what it says on the cover. Don’t just shrug your shoulders if an airline refuses to refund your money, your insurer won’t pay up, or the jeans you bought online don’t fit. Challenge the firm! Complain! Get your money back – and then some. Helen – who calls herself the Complaining Cow – is a master at all of this and herself a serial complainer. The book explains who to write to, what to say, and what to demand – and the laws to quote to make sure you get what you’re entitled to.
*UPDATED 2019* Here is the result of over 30 years of experience from the campaigner Helen Dewdney, who sports the online persona, The Complaining Cow. Including tips, real-life examples, anecdotes and handy template letters, you are provided with the knowledge and confidence to assert your legal rights, overcome any consumer complaint hurdles and always gain redress. Discover what kind of complainer you are, how you can gain better results and how to deal with the common fob offs companies use. Get comprehensive advice on the most up to date consumer laws you could ever need, how to complain effectively, how…
I read broadly across many genres and know what it's like to get stuck in a rut and need to find something different to keep my interest. The books I've suggested all have a broad appeal and any one of them could break the dreaded slump. Even those that fall into a genre you don't normally read are likely to draw you into their own special magic.
This one's a fast-moving mystery story that takes you behind the scenes of the circus! An insurance investigator, John Nieves, has to determine whether a lion tamer's death was an accident or murder, but the circus people play practical jokes on him, especially after they discover he has a childhood fear of clowns! The big cats feature in this but are well treated and John develops an affinity with a panther who had been refusing to eat. This one has tension, suspense, and a lot of laughs along with the glamour of the circus!
A fatal accident at the circus sparks an insurance investigation that leads John Nieves, a former New York cop, to a list of murder suspects. It seems that The Great Rollo, beloved of millions, had enemies... both at the circus and among his own family. All that is surreal and magical about the circus brings out Nieves' deepest fears, blinding him to the very real danger that is closer at hand. A bizarre series of revelations and coincidences keep Nieves' suspicions of the circus people high, even after the actual evidence suggests that the incident really was only an unfortunate…
Caroline Herschel has always lived in the shadows. Beholden to her wildly popular older brother, William, who rescued her from servitude, she's worked hard to build a life for herself – one where she can go unnoticed and repay the debt she believes she owes him. But when her brother…
My passion and expertise related to African American business history began years ago when I searched for a Ph.D. dissertation topic. After mulling over a variety of options, I ultimately decided to examine the history of an African American insurance company in my hometown of Chicago, Illinois. While working on this project, I began to formulate ideas for future research in the realm of African American business history. I subsequently developed into one of the acknowledged experts in this field. Based upon my track record, I served as a historical consultant and appeared in the documentary Boss: The Black Experience in Businesswhich premiered on PBS in April 2019.
This classic work, originally published in 1940, provides a panoramic examination of African American insurance companies (including a detailed overview of individual firms).
Although An Economic Detourfocuses on black insurers, its’ broader analysis encompassed all black-owned enterprises during this period. Specifically, Stuart declared that, under the dictates of Jim Crow racial segregation,African American entrepreneurs were relegated to only serving African American consumers.
This, necessarily, had an inhibiting impact on their profitability. Especially since non-African American entrepreneurs also had access to the African American consumer market.
As someone who has written extensively on black-owned insurance companies, An Economic Detourhas been a long-standing “go-to” resource for me.
I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
In my
years as a book marketer and book publicist I have found the real experts in this
field are other authors. These are the people whose livelihoods depend on
selling books. This is not a hobby for David Gaughran, being an author is how
he makes a living. As a result, he’s studied, analyzed, and written about what
makes a successful book and graciously shared this knowledge with fellow
authors.
The
fact that he is a bestselling author himself and has taken the time to analyze
Amazon in every way conceivable way is reason enough to buy this book. I highly
recommend Let’s Get Visible and consider it a must-read for all authors.
Take your sales to the next level! The author of the award-winning, bestselling Let's Get Digital is back with an advanced guide for more experienced self-publishers.
There are over 4 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn't a challenge that can be bested once - it requires continual work. But there are tools and strategies to do much of the heavy lifting for you.
In Let's Get Visible: How To Get Noticed And Sell More Books, you'll discover how to:
* Leverage Amazon's famous recommendation engine to…
Hermann Simon grew up on a small, remote farm and became a world-renowned marketing professor, including stints at MIT, Stanford, and Harvard. But academic fame didn’t satisfy him. He had the ambition to achieve an impact on practice and founded Simon-Kucher & Partners, today with 41 offices and 1600 employees the world's leading price consultancy. He also detected the secrets of the "hidden champions", unknown mid-sized global market leaders (more than 1.5 million Google entries). In China a business school is named in his honor.
Modern business management without marketing is unthinkable. Marketing is Philip Kotler, and Philip Kotler is marketing. The two are inextricably linked. The descendant of Ukrainian immigrants has shaped the world of marketing like no one else. In this book, he tells not only his personal story, but also the story of marketing. So when you read it, you kill two birds with one stone. You get to know an extremely versatile contemporary and you learn all about a very important management discipline.
PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority.
The book covers: new ideas on marketing science and practice - views on the future of marketing and retailing - views on place marketing, person marketing, idea and cause marketing - encounters with museums, art collectors, and the…
Rodney Bradford comes into Lindsay's restaurant, offers to buy her small house for double its value, eats her brownies, and drops dead on the sidewalk in front. Next, her almost-ex-husband offers to sign the divorce papers, but only if she'll give him her small,…
I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.
As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…
