Books like Burn Rate — picked by fans

I am, first and foremost, someone who cares deeply about the world, people, and learning. I have been passionate about ideas, curiosity, and innovation since I was a child and since starting our company and writing four books, have had the privilege of helping over 400 organizations and 700,000 people to unlock their genius by not being experts but by being curious about the world around them and other people. I am also a teacher, speaker, and community volunteer who is keen to help people find their own unique brilliance.

I’ve spent years working with women who are expected to be confident, decisive, and polished, but are rarely taught how to build those skills. Through my work in politics, public service, and coaching thousands of women, I’ve seen how small, often invisible habits can keep capable women from being fully heard or respected. What I love most is helping women with the practical, everyday moments, like how to say no without apologizing, set boundaries, and build real influence. I’m passionate about leadership because I’ve watched these shifts change careers and lives, and these books reflect the lessons I come back to again and again.

I believe I was put on this planet to help people learn how to connect with each other and, especially, how to connect across their myriads of differences. Helping others develop stronger and deeper relationships in service of leading more meaningful and satisfying lives has given my life purpose through multiple careers—including as an executive, consultant, Stanford professor, and start-up co-founder. I’ve additionally invested fully in developing exceptional relationships with my husband (of 40 years), my now adult kids, and my closest friends and colleagues. I have seen first-hand how being interpersonally competent is a determinant of both professional and personal success.

I believe I was put on this planet to help people learn how to connect with each other and, especially, how to connect across their myriads of differences. Helping others develop stronger and deeper relationships in service of leading more meaningful and satisfying lives has given my life purpose through multiple careers—including as an executive, consultant, Stanford professor, and start-up co-founder. I’ve additionally invested fully in developing exceptional relationships with my husband (of 40 years), my now adult kids, and my closest friends and colleagues. I have seen first-hand how being interpersonally competent is a determinant of both professional and personal success.

I love to read books. I read over 100 books a year and really try to implement principles and tips from those that I love. I also hate traditional sales advice and have worked on building my business differently from the typical salesperson, trying to serve my clients better by learning and practicing in a different way. Nothing happens until somebody sells something, but there is a better way. That’s why I wrote my book, The Mental Game of Real Estate, about the same principles that I teach my agents every day.

For the last 25 years, I have been a coach to business founders, leaders, and leadership teams. My work has taken me to every continent from my base in London. A lot of my work is done behind closed doors, but I have been instrumental in building two unicorns in the last decade. I’m a founder myself and have always been fascinated by what it takes to succeed as a founder. I have a powerful conviction that learning to lead is the heart of it. The books I love are either based on real-world research or deeply practical and based on hands-on experience. Practice trumps theory every time in my world!

After receiving my doctorate in Economics at Cambridge University, I embarked on a 35-year sabbatical as a venture capitalist focused on information technology. I learned about the critical role that the American state had played by sponsoring the computer industry. When the "Dotcom Bubble" of the late 1990s grossly overpriced my companies, because I had written my PhD thesis on 1929-1931 when the Bubble of the Roaring Twenties exploded, I had seen the movie before and knew how it ended. I returned to Cambridge determined to tell this saga of innovation at the frontier and the strategic roles played by financial speculation and the state in funding economic transformation."

I grew up in Tanzania, where I discovered the importance of learning first-hand from ordinary people about their lives by accompanying my mother, who was an anthropologist, when she carried out participant observation among coastal people. Much later in my own research, I could see how essential it was to interact with people face-to-face and learn about their aspirations, joys, fears, daily struggles, and creative ways of coping with the challenges of an economy in free fall. I learned to look beyond the “economic data” to more fully appreciate the humanity of the people involved. All of these books I selected are by people who learned about the real urban economy in this way.

I study and share winning marketing practices. My passion is making organizations better by utilizing precision segmentation strategies and creating superior customer value. Like most successful entrepreneurs, I wear many hats and juggle many ventures. I am a marketing professor, market researcher, business scholar, book author, case writer, blogmaster, speaker, and strategic consultant. Most of my work focuses on entrepreneurial businesses, information-based organizations, service firms, and technology and Now Economy companies. I am always searching for and thinking about the latest/greatest keys to business success. I work with future leaders to build, manage, and improve marketing operations in the great enterprises of today and tomorrow.

The future is the one thing in which we are all invested. In order to shape the future we must be able to visualise possibilities, prepare for consequences, and take action. My job is to help companies, charities, and governments to see and prepare for the future. But so many of the lessons that I find myself trying to teach to leaders have their parallels in our personal and working lives - including mine. In a time of great uncertainty about the future, we all must take time out to picture where we’re going, make choices about our direction, and invest in ourselves to achieve our dreams.