Books like Making Silicon Valley

After receiving my doctorate in Economics at Cambridge University, I embarked on a 35-year sabbatical as a venture capitalist focused on information technology. I learned about the critical role that the American state had played by sponsoring the computer industry. When the "Dotcom Bubble" of the late 1990s grossly overpriced my companies, because I had written my PhD thesis on 1929-1931 when the Bubble of the Roaring Twenties exploded, I had seen the movie before and knew how it ended. I returned to Cambridge determined to tell this saga of innovation at the frontier and the strategic roles played by financial speculation and the state in funding economic transformation."

After receiving my doctorate in Economics at Cambridge University, I embarked on a 35-year sabbatical as a venture capitalist focused on information technology. I learned about the critical role that the American state had played by sponsoring the computer industry. When the "Dotcom Bubble" of the late 1990s grossly overpriced my companies, because I had written my PhD thesis on 1929-1931 when the Bubble of the Roaring Twenties exploded, I had seen the movie before and knew how it ended. I returned to Cambridge determined to tell this saga of innovation at the frontier and the strategic roles played by financial speculation and the state in funding economic transformation."

After receiving my doctorate in Economics at Cambridge University, I embarked on a 35-year sabbatical as a venture capitalist focused on information technology. I learned about the critical role that the American state had played by sponsoring the computer industry. When the "Dotcom Bubble" of the late 1990s grossly overpriced my companies, because I had written my PhD thesis on 1929-1931 when the Bubble of the Roaring Twenties exploded, I had seen the movie before and knew how it ended. I returned to Cambridge determined to tell this saga of innovation at the frontier and the strategic roles played by financial speculation and the state in funding economic transformation."

After receiving my doctorate in Economics at Cambridge University, I embarked on a 35-year sabbatical as a venture capitalist focused on information technology. I learned about the critical role that the American state had played by sponsoring the computer industry. When the "Dotcom Bubble" of the late 1990s grossly overpriced my companies, because I had written my PhD thesis on 1929-1931 when the Bubble of the Roaring Twenties exploded, I had seen the movie before and knew how it ended. I returned to Cambridge determined to tell this saga of innovation at the frontier and the strategic roles played by financial speculation and the state in funding economic transformation."

The world of entrepreneurship has been my driving passion for decades. Why? It is entrepreneurs, despite their many quirks, who make the world a better place. It’s entrepreneurs who create jobs in a world where jobs in many places are in short supply. It’s entrepreneurs who wake up every day with a passion to forge their own path with the freedom to do so. And it’s why I embarked at mid-life on a second career as a business-school professor. It’s why I teach and why I write. The books I suggest here will give you a fighting chance to deal effectively with the challenges you’ll surely find along your entrepreneurial journey.

How many people have had a great idea and just needed to gain support within a large organization to move ahead? I have, over and over again, along with very accomplished teams. It’s often hard work to create something new. It requires both art and science. When people understand how it works, they elevate their craft and achieve more while lifting others up. Some of them even change the world. I’ve found great wisdom and amazing stories of courage and adventure from people who have already been there, done that, and written about their experiences. I hope these book recommendations broaden your perspective and inspire your imagination!

I study and share winning marketing practices. My passion is making organizations better by utilizing precision segmentation strategies and creating superior customer value. Like most successful entrepreneurs, I wear many hats and juggle many ventures. I am a marketing professor, market researcher, business scholar, book author, case writer, blogmaster, speaker, and strategic consultant. Most of my work focuses on entrepreneurial businesses, information-based organizations, service firms, and technology and Now Economy companies. I am always searching for and thinking about the latest/greatest keys to business success. I work with future leaders to build, manage, and improve marketing operations in the great enterprises of today and tomorrow.

The truth is, I’ve never fit in. I'm always asking questions like: Why do we do it that way? And, what if we tried this instead? These types of questions, however, though intriguing to me and other creatives, make the keepers of the status quo really nervous. As a professor and narrative inquiry researcher, I study the stories of people who've been silenced—extracting the characters, plot, and setting these narratives have in common. For workplace abuse survivors, a salient theme is they think big! To support this mission, I'm on the Executive Board and serve as the Education Director for the National Workplace Bullying Coalition and am a regular contributor to Psychology Today. 

I’ve spent my career building products, scaling companies, and leading teams through the highs and lows of entrepreneurship. I know firsthand how challenging it is to take an idea and turn it into something real—whether that’s a product, a company, or a movement. The books on this list have shaped my approach to leadership, innovation, and resilience. They’ve helped me navigate tough decisions, build stronger teams, and think bigger. I’m passionate about sharing these insights because I believe great builders aren’t just born—they’re made. If you’re looking to create something meaningful, these books will push you, challenge you, and inspire you to build something great.

The future is the one thing in which we are all invested. In order to shape the future we must be able to visualise possibilities, prepare for consequences, and take action. My job is to help companies, charities, and governments to see and prepare for the future. But so many of the lessons that I find myself trying to teach to leaders have their parallels in our personal and working lives - including mine. In a time of great uncertainty about the future, we all must take time out to picture where we’re going, make choices about our direction, and invest in ourselves to achieve our dreams.