Why am I passionate about this?

I am, first and foremost, someone who cares deeply about the world, people, and learning. I have been passionate about ideas, curiosity, and innovation since I was a child and since starting our company and writing four books, have had the privilege of helping over 400 organizations and 700,000 people to unlock their genius by not being experts but by being curious about the world around them and other people. I am also a teacher, speaker, and community volunteer who is keen to help people find their own unique brilliance.


I wrote...

The Wisdom of Ignorance

By Alan Gregerman ,

Book cover of The Wisdom of Ignorance

What is my book about?

Most of us have been taught to believe that being an expert is the key to innovation and success. But…

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The books I picked & why

Book cover of Drive: The Surprising Truth About What Motivates Us

Alan Gregerman Why I love this book

I love this book because it challenges us to think about what motivates people and how we can get the best out of ourselves and those around us.

Pink suggests, based on a lot of research, that having a clear purpose, learning new things that matter to us, and having autonomy to take initiative are the three most important things that “drive” us, and while there might be more to the equation, this is a great place to start in unlocking our potential.

By Daniel H. Pink ,

Why should I read it?

6 authors picked Drive as one of their favorite books, and they share why you should read it.

What is this book about?

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things,…


Book cover of The Innovator's Dilemma

Alan Gregerman Why I love this book

I love this book because it was the first to argue that in a world changing increasingly fast, all of us and all our organizations need to continually up our game to remain relevant and not be “disrupted” by folks with new and better ideas.

For me, it is a call to action to stay engaged, creative, and eager to be better at the things that matter, which is something I am, I hope, almost always energized to do.

By Clayton M. Christensen ,

Why should I read it?

1 author picked The Innovator's Dilemma as one of their favorite books, and they share why you should read it.

What is this book about?

“Absolutely brilliant. Clayton Christensen provides an insightful analysis of changing technology and its importance to a company's future success.”
—Michael R. Bloomberg

“This book ought to chill any executive who feels bulletproof —and inspire entrepreneurs aiming their guns.”
—Forbes

The Innovator's Dilemma is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea—that great companies can fail precisely because they do everything right—this Wall Street Journal, Business Week and New York Times Business bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and…


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Book cover of Living On Purpose: Five Deliberate Choices to Realize Fulfillment and Joy

Living On Purpose by Amy Wong,

Many people from all walks of life, even after many accomplishments and experiences, are often plagued by dissatisfaction, pervasive longing, and deep questioning. These feelings may make them wonder if they are living the life they were meant to lead.

Living on Purpose is the guidebook these people have been…

Book cover of The Wisdom of Crowds

Alan Gregerman Why I love this book

I love this book because it suggests that while we may not know the best answer as individuals there is “wisdom” in what large numbers of people think. That large numbers of people make better decisions than smaller numbers.

I don’t always agree with this, but I do think for many things we shouldn’t spend a lot of time working on them without putting them into the world and seeing how others respond.

By James Surowiecki ,

Why should I read it?

3 authors picked The Wisdom of Crowds as one of their favorite books, and they share why you should read it.

What is this book about?

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

 

With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.


Book cover of Mindset: The New Psychology of Success

Alan Gregerman Why I love this book

I love this book because it is all about how we show up each day and how we engage the world.

I am particularly keen on the idea that we can choose to be open to learning new things, meeting new people, and making a difference…in other words, we can choose to “grow” …or we can choose to stand still.

And I hope that I will never stop wanting to know more, read more, learn, and try to make a difference.

By Carol S. Dweck ,

Why should I read it?

19 authors picked Mindset as one of their favorite books, and they share why you should read it.

What is this book about?

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement.

“Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes

“It’s not always the people who start out the smartest who end up the smartest.”

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this…


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Book cover of Gifts from a Challenging Childhood: Healing the Legacy of Childhood Trauma

Gifts from a Challenging Childhood by Jan Bergstrom,

Learn to understand and work with your childhood wounds. Do you feel like old wounds or trauma from your childhood keep showing up today? Do you sometimes feel overwhelmed with what to do about it and where to start? If so, this book will help you travel down a path…

Book cover of The Phantom Tollbooth

Alan Gregerman Why I love this book

This might be my favorite book ever, and while it is not about business, career, or personal development, it speaks to me about the power of opening our eyes and seeing a world filled with possibilities.

I believe in our ability to explore, wonder, and imagine what could be possible.

By Norton Juster , Jules Feiffer (illustrator) ,

Why should I read it?

15 authors picked The Phantom Tollbooth as one of their favorite books, and they share why you should read it. This book is for kids age 8, 9, 10, and 11.

What is this book about?

With almost 5 million copies sold 60 years after its original publication, generations of readers have now journeyed with Milo to the Lands Beyond in this beloved classic. Enriched by Jules Feiffer’s splendid illustrations, the wit, wisdom, and wordplay of Norton Juster’s offbeat fantasy are as beguiling as ever. 

“Comes up bright and new every time I read it . . . it will continue to charm and delight for a very long time yet. And teach us some wisdom, too.” --Phillip Pullman

For Milo, everything’s a bore. When a tollbooth mysteriously appears in his room, he drives through only…


Explore my book 😀

The Wisdom of Ignorance

By Alan Gregerman ,

Book cover of The Wisdom of Ignorance

What is my book about?

Most of us have been taught to believe that being an expert is the key to innovation and success. But what if this isn’t the case? What if not knowing stuff, in the right way, is much more important to coming up with the right new ideas, navigating our careers, and making a difference in the things we care deeply about?

In The Wisdom of Ignorance, I wrestle with these questions and provide a proven and accessible formula for life and business success based on the power of not knowing stuff. In the process, I challenge you to get started on the things that matter to you before you have all the answers.

Book cover of Drive: The Surprising Truth About What Motivates Us
Book cover of The Innovator's Dilemma
Book cover of The Wisdom of Crowds

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