Why read The Strategy and Tactics of Pricing?

Book cover of The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

Book description

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented…

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Business

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Why read it?

1 author picked The Strategy and Tactics of Pricing as one of their favorite books. Why do they recommend it?

Jeet Mukherjee

Author

While pricing has evolved in many ways, the tenets of this book will be referenced in nearly every modern-day pricing strategy.

It’s important to understand these foundations and their logic as you build out your own strategy. The book walks through the effects of price, how it reflects on your brand, and the art of price setting and differential value as important parts of the broader picture of pricing.

From Jeet's list on The best books to make an impact in your organization through pricing.