Book cover of Card Sharks: How Upper Deck Turned a Child's Hobby into a High-Stakes, Billion-Dollar Business

Book description

Taking the reader from the birth of sports cards in the 1880s to the present, Williams investigates the success in the shady world of baseball cards. At the center of the industry is Upper Deck, the largest manufacturer, with sales of over $260 million each year. Williams exposes how the…

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Why read it?

1 author picked Card Sharks as one of their favorite books. Why do they recommend it?

Card Sharks is the story of the trading card industry and how one company, Upper Deck, created an industry of sports collectibles and then, because of greed, cheated its customers. Pete Williams's investigative book searched out true stories and documents and flipped the booming trading card world on its head. We all should have known the logic behind creating collectibles that cannot be sustained and how one company took the industry to new heights, fooled everyone, and then reworked itself to continue years later, even getting caught counterfeiting another company’s collectibles and pretty much getting away with it. It is…

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