Book description
Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association
How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?
Combining perceptive…
Why read it?
1 author picked Getting Price Right as one of their favorite books. Why do they recommend it?
This book takes a deeper look into the psychology of choices and pricing.
It helps provide more context and understanding around some familiar tactics and what drives buyer’s decisions. While price setting can be a technical activity, leaders need to understand the softer/behavioral skills to sell that price both internally and externally. Both components are important in order to get your pricing right.
From Jeet's list on make an impact in your organization through pricing.
If you love Getting Price Right...
Aggressor
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
Want books like Getting Price Right?
Our community of 12,000+ authors has personally recommended 100 books like Getting Price Right.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,210
readers submitted
so far, will you?
📚 If you like Getting Price Right, you might also like...
Old Man Country
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
Lane and the Inventor
A grumpy-sunshine, slow-burn, sweet-and-steamy romance set in wild and beautiful small-town Colorado. Lane Gravers is a wanderer, adventurer, yoga instructor, and social butterfly when she meets reserved, quiet, pensive Logan Hickory, a loner inventor with a painful past.
Dive into this small-town, steamy romance between two opposites who find love…
