Book description
The second edition of Behavioral Economics: The Basics summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior. Behavioral economic insights are routinely used not only to understand the choices people make but also to influence them, whether the aim is to enable…
Why read it?
1 author picked Behavioral Economics as one of their favorite books. Why do they recommend it?
What grabbed my attention was a section comparing homo economicus with Homer Simpson, rational economic thinking versus the impulsive American comedic icon.
Most economics is based on individuals exercising rational decision-making to achieve maximum personal utility, be this in terms of financial or psychic income.
Their collective response allows statements to be made about aggregated economic behaviour. Such a view is being challenged by behavioural economists who integrate lessons from psychology with the 'laws' of economics.
They believe behaviour is not always driven by a conscious cost-benefit approach but can be influenced by emotional and cultural factors, which can lead…
If you love Behavioral Economics...
Aggressor
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
Want books like Behavioral Economics?
Our community of 12,000+ authors has personally recommended 100 books like Behavioral Economics.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,210
readers submitted
so far, will you?
📚 If you like Behavioral Economics, you might also like...
Old Man Country
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
Lane and the Inventor
A grumpy-sunshine, slow-burn, sweet-and-steamy romance set in wild and beautiful small-town Colorado. Lane Gravers is a wanderer, adventurer, yoga instructor, and social butterfly when she meets reserved, quiet, pensive Logan Hickory, a loner inventor with a painful past.
Dive into this small-town, steamy romance between two opposites who find love…
