Book description
The second edition of Behavioral Economics: The Basics summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior. Behavioral economic insights are routinely used not only to understand the choices people make but also to influence them, whether the aim is to enable…
Why read it?
1 author picked Behavioral Economics as one of their favorite books. Why do they recommend it?
What grabbed my attention was a section comparing homo economicus with Homer Simpson, rational economic thinking versus the impulsive American comedic icon.
Most economics is based on individuals exercising rational decision-making to achieve maximum personal utility, be this in terms of financial or psychic income.
Their collective response allows statements to be made about aggregated economic behaviour. Such a view is being challenged by behavioural economists who integrate lessons from psychology with the 'laws' of economics.
They believe behaviour is not always driven by a conscious cost-benefit approach but can be influenced by emotional and cultural factors, which can lead…
If you love Behavioral Economics...
These Blue Mountains
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
Want books like Behavioral Economics?
Our community of 12,000+ authors has personally recommended 100 books like Behavioral Economics.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,366
readers submitted
so far, will you?
📚 If you like Behavioral Economics, you might also like...
The Duke's Christmas Redemption
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
Coyote Weather
Coyote weather is the feral, hungry season, drought-stricken, and ready to catch fire. It’s 1967, and the American culture is violently remaking itself while the country is forcibly sending its young men to fight in a deeply unpopular war.
Jerry has stubbornly made no plans for the future because he…
