Books like Made in Mexico — picked by fans

I love this book because it combines an account of the historical development of the market for acrylic paintings by Pintupi Aboriginal Australian artists with a critical analysis of the ways that contemporary art markets create the idea of the ‘Aboriginal artist’ in the first place. Because Myers had already conducted research on Pintupi culture, rituals, and personhood before he came to write this book, he is able to fully explore the aesthetic and cosmological processes that underpin the actual practices of painting that his research participants use in their work.

By also investigating how dealers, museum curators, and collectors in Australian and international Aboriginal art worlds view and value Pintupi painters and their works, Myers shows very clearly the changes in meaning and value that take place when indigenous material culture circulates as artistic and ethnic commodities in national and international markets.

In Thiefing a Chance, Rebecca Prentice shows us what life is like for women who make clothing in a factory in Trinidad – a livelihood shared by more than 75 million people worldwide, most of them in the Global South. I recommend this book because although Prentice discusses the ways that late-capitalism and neoliberal structural reforms have produced the difficult economic and working conditions that her research participants must cope with, she also shows how the women are not passive subjects in these processes. She documents how they take every opportunity on the factory floor to informally gain skills and to make ‘illicit’ garments out of spare materials, which they can sell outside of work.

However, Prentice resists the temptation to analyze these practices as ‘social resistance,’ and instead shows how such informal practices actually encourage these women to embrace neoliberal identities of competitive, enterprising individuals.

Like the other works on my list, Susan Terrio’s book considers how globalization transforms the production, meanings and markets for goods, and the lives of those who make them. Terrio considers how artisanal chocolate makers in Paris and the Bayonne area worked to carve out a high-value market niche for themselves by re-educating the public about the quality and prestige of French handmade chocolates. She documents how they managed to succeed in this project by borrowing terminology and practices from wine connoisseurship, and by linking their handmade chocolate to French identity. I love this book because it provides insights into how our own ideas about taste, quality, and enjoyment are deeply connected to economics, politics, policy, and identity – and because it’s about chocolate, of course! 

This book is highly recommended by myself and my small son, Adam. Pumpkin Soup captures something essential about making things for a living that is not often discussed in more academic texts: how difficult it can be to collaborate with others. The book tells the story of a squirrel, a cat, and a duck who make pumpkin soup together every night. All goes well until Duck decides he wants to do things his way, and a loud and angry argument ensues! The book does not end with a moral for small children about cooperation, but something altogether more ethnographic and familiar to those who work with others – another argument!  

This rich ethnography explores women’s lives between the 1980s and early 2000s in the Zapotec community of Teotitlán del Valle in southern Mexico.

Oaxacan-produced textiles are enormously popular transnationally, and this demand has reshaped production, the gendered division of labor, and economic and social relations in many native communities, a theme explored in depth by Stephen.

She begins to draw attention to a theme that becomes more prominent in her later work and that is the impact of migration and the creation and growth of what she calls “transborder” communities.

A picture of how women respond to economic change while rooted in the practices of a deeply rooted indigenous culture, this book represents a model of narrative and methodological approaches that connect women’s history to wider patterns of globalization.

I love this book as it was one of the first books I read about marketing when I was working for a small business in marketing. I wasn’t a dummy, but I wanted to make sure I hit the ground running, so this was an excellent refresher for me.

I particularly like books that make the complex simple, and this book did that. It put all aspects of marketing in front of my mind and helped me make a success of my new job. 

Inclusive marketing and culture to help companies create lasting business and social impact?

This book was written by a brand strategist and cultural theorist who works at Reddit, and it speaks straight to my heart as a marketing executive in technology. What I love most are the examples from leading brands, such as Microsoft, Unilever, Pinterest, Nike, and P&G. I also appreciated the examples from marketing leaders from Dentsu, Edelman, Digitas, WPP, and others.

What I really enjoy about this book is that it presents an entire system to help marketers understand how to embed cultural fluency into various aspects of their marketing strategies.

In my years as a book marketer and book publicist I have found the real experts in this field are other authors. These are the people whose livelihoods depend on selling books. This is not a hobby for David Gaughran, being an author is how he makes a living. As a result, he’s studied, analyzed, and written about what makes a successful book and graciously shared this knowledge with fellow authors.

The fact that he is a bestselling author himself and has taken the time to analyze Amazon in every way conceivable way is reason enough to buy this book. I highly recommend Let’s Get Visible and consider it a must-read for all authors.

Many of the books by Seth Godin are amazing, but this is a personal favorite.

Great ideas aren't just ideas; they're like viruses. They spread from person to person in powerful, unexpected ways. The book explores this idea and talks about some of the factors that lead ideas to spread and some of the consequences of their diffusion.

If you love formulas as to why content works or falls flat, then Content Chemistry is for you. Andy supplies a multitude of formulas for things like your content mission statement, how to get found for search engine optimization, and how to implement content inside your organization. Andy started this book in 2011 and continues to build upon it. It’s a treasure trove for content creators.