Here are 100 books that Cultural Intelligence for Marketers fans have personally recommended if you like
Cultural Intelligence for Marketers.
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I grew up as the son of immigrants, which meant I learned early that the way people say things matters as much as what they say. That sensitivity turned into a career. I have spent over twenty years helping companies build partnerships across Japan, China, and South Korea, and the pattern I keep seeing is the same: smart people losing deals not because their product is wrong, but because they misread the room. I wrote The Asia Code because I got tired of watching good opportunities die. The invisible architecture of trust and relationships in East Asia is not a mystery. It just takes someone willing to explain how it actually works.
I found this book genuinely useful because Meyer breaks down cultural differences into eight distinct scales, from communicating to scheduling, and her concept of "relative" cultural positioning clicked something into place for me.
It explained why Germans in the room thought the British were disorganized, while the French thought those same British colleagues were rigid. I use her framework to map out the invisible friction points before I step into a boardroom.
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, and Germans who get straight to the point ( your presentation was simply awful") Latin Americans and Asians who are steeped in hierarchy Scandinavians who think the…
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
I love helping companies unlock global growth. As a child, I spent my free time writing letters to pen pals in countries around the world. That passion for communicating across borders, languages, and cultures never went away. I’ve spent most of my life working to overcome those barriers in business. I frequently write about international business for Harvard Business Review, and in my latest book, in which I share lessons learned as an operator and executive at HubSpot, where I led international strategy. Today, I’m the Chief Marketing Officer at Zappi, a tech company with employees in 16 countries.
Geopolitics shape economies. Success in global business depends on understanding the economies in which you operate. That’s why I’m a major fan of this book by Tim Marshall. He’s a former diplomatic editor and foreign correspondent who uses his experiences and research in a really compelling way.
When I was leading international expansion and strategy for HubSpot, a large public software company, one of the factors I had to look at to choose our next office locations was the political and economic stability of the different countries we were evaluating.
For anyone working at a global company, it’s important to understand the relationships between nations that often underpin local economies and dictate their future.
'I can't imagine reading a better book this year' Daily Mirror
Tim Marshall's global bestseller Prisoners of Geography showed how every nation's choices are limited by mountains, rivers, seas and concrete. Since then, the geography hasn't changed. But the world has.
In this revelatory new book, Marshall explores ten regions that are set to shape global politics in a new age of great-power rivalry: Australia, Iran, Saudi Arabia, the UK, Greece, Turkey, the Sahel, Ethiopia, Spain and Space. Find out why Europe's next refugee crisis is closer than it thinks as trouble brews…
I love helping companies unlock global growth. As a child, I spent my free time writing letters to pen pals in countries around the world. That passion for communicating across borders, languages, and cultures never went away. I’ve spent most of my life working to overcome those barriers in business. I frequently write about international business for Harvard Business Review, and in my latest book, in which I share lessons learned as an operator and executive at HubSpot, where I led international strategy. Today, I’m the Chief Marketing Officer at Zappi, a tech company with employees in 16 countries.
Consumer behavior is deeply rooted in culture. Where we live and grow up in the world shapes how we think and what we buy.
As a marketing executive, I loved learning from Rapaille’s examples, which are rooted in experience with some of the most successful product launches and advertising campaigns in history. He has used these principles to achieve international business success for some of the world’s most iconic brands. His theory helped Chrysler with the PT Cruiser launch. He also influenced the famous Procter & Gamble campaign for Folger’s Coffee, one of the most successful ad campaigns in history.
This is my top pick for international business professionals who want to learn how to build a successful global brand.
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture.…
Delve into this internationally best-selling series, now complete! A fast paced laugh-out-loud mix of Urban Fantasy and Mystery.
I can tell when you’re lying. Every. Single. Time. I’m Jinx, a PI hired to find a missing university student, I hope to find her propped up at a bar–yet my gut…
I love helping companies unlock global growth. As a child, I spent my free time writing letters to pen pals in countries around the world. That passion for communicating across borders, languages, and cultures never went away. I’ve spent most of my life working to overcome those barriers in business. I frequently write about international business for Harvard Business Review, and in my latest book, in which I share lessons learned as an operator and executive at HubSpot, where I led international strategy. Today, I’m the Chief Marketing Officer at Zappi, a tech company with employees in 16 countries.
Global business and remote work often go hand in hand. Having worked in a large multinational business, I’ve seen how the issues Tsedal covers actually play out in practice. She talks extensively about two important goals for any remote global team: productivity and trust, and how to achieve both in cross-national remote work settings.
I’ve always found that creating a stable and repeatable operating cadence is critical for driving success with remote global teams. Remote workers crave predictability, and Tsedal talks about how important this is, based on her research and work as a professor at Harvard Business School.
I appreciate that she highlights the fact that preferences around synchronous and asynchronous communication can change depending on employees’ cultures and language competence levels.
LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR
"I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment." -Eric S. Yuan, founder and CEO of Zoom
Harvard Business School professor and leading expert in virtual and global work Tsedal Neeley reveals how to thrive in remote and hybrid organizations.
Succeeding in a hybrid work environment comes with unique challenges. Managers must lead virtually…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
One of the most crucial elements of my marketing journey was to understand the use of “hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand-both online and off-so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it-but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn…
As a business development coach and mentor with a strong background in sales and marketing roles in the SME and small business world, I have always been passionate about learning as much as I can about what works well in sales and marketing. Practicing what I preach has always been important, and I love books that align with my belief that sales and marketing need not be complex or onerous to get results. From my experience Small Business Owners do not have the band width to wade through complex marketing speak, they appreciate it when it is straight forward and simple.
I love this book because it is so accessible and real. It is a substantial book that is more like a good marketing course. I would say it is one of my best go-to reference books. There is so much money, time, and effort wasted on marketing that doesn’t work, and I am a big believer in putting the time and effort into creating the best strategic plan. This book has given me a resource to refer to, to check my knowledge.
I love a marketing book that shows that the author understands the small business owner and this author does. I found the case studies brought the marketing methods and ideas alive for me. The way this book is written it feels like the author really cares about helping small business owners with their marketing. I love that.
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more!
On the morning of December 26, 2004, an undersea earthquake struck off the coast of Sumatra in the Indian Ocean. The resulting tsunami killed an estimated 230,000 people across fourteen countries, from Indonesia to Sri Lanka to Thailand to the Maldives to India and all the way to East Africa.…
I have been building guitars and related instruments since 1994. My enthusiasm for guitar construction led me to deeply explore all aspects of the art and to share as much information as I can with others via my lutherie information website, writing for American Lutherie, published books, and my research publications. I am fortunate to count myself among those that consider building stringed musical instruments to be one of the best things one can do.
Electric guitars and basses are the most popular stringed musical instruments.
Many players dream of building their own instrument. This book provides step-by-step instructions for doing just that. The author is an enthusiastic builder himself, and is also a teacher of instrument construction.
The book is written in a direct and personal style, and anticipates all of the questions a novice builder will ask. This is amazingly confidence-building. For first-time builders of electric guitars, there is no better place to start than this book.
This book tells you everything about making electric guitars following professional standards, phase-by-phase, step-by-step.
It's all about leaving your dent in the universe in the shape of the most beautiful, incredibly sounding guitar you can make—that's clear. But building guitars professionally starts before you even cut the wood: You need to setup your workplace, you have to define your identity as guitar maker, and decide the guiding principles of your endeavor as luthier. What kind of guitars will you build? For whom? What is going to be the winning characteristic of your instruments?
Since I was young, I was fascinated with how the mind works; how all of our thoughts, feelings, memories, decisions, and actions come out of this lump of flesh in our heads. I studied consciousness, psychology, and neuroscience both at university, and on my own for decades. Once I started working in marketing, for many of the biggest and best brands in the world, I realized that marketers tend to have deep misconceptions and misunderstandings for how the mind actually works. My goal is to bridge the gap between all of the knowledge we have about the brain, and how that could be helpful to brands and marketers.
Seth Godin has become a leading voice and best-selling author, especially in the world of marketing. While others of his books are more widely known, this book is very underappreciated. It is wonderfully written and helps you truly understand the role of marketing in today’s world to truly connect with how consumers see the world, and your brand within it.
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than…
I was introduced to small business when I was six years old—my parents purchased a drug store to run (that drug store, after being sold forty years ago, is still in business). When I started my agency, there were few books on how to start, grow, and stay in business that didn’t tout traditional thinking. I think outside the triangle. I never thought I would be an author, and I am writing book #6! I write books today that I wish were available when I started my business journey: unique strategies coupled with actionable steps to grow. I hope these books provide inspiration and ideas!
As the final book on my list, I refer to this book often, and you will, too. I wrote one of the chapters in the book, and the level of expertise in this book still shocks me!
This book helps me to do all things marketing, and provides specific actions that I can take as a business owner today to up my digital marketing game.
35 marketing experts joined best-selling author, entrepreneur, and marketing strategist Mark Schaefer to write this practical guide for small business owners.. You’d love to spend less for better marketing results. . The challenge is knowing what will work.. With market conditions, your customer base, and marketing itself evolving, getting the maximum return on your marketing investment is a moving target.. Yet your business’s growth depends on your ability to adapt.. And with so many voices vying for attention, how do you stand out?. This guide answers the questions small business owners are asking to make smarter, more cost-effective marketing decisions..…
Nelson West, a former Chicago homicide detective, is hired by wealthy heir Lionel Bing to discreetly help “fix” scandals and legal problems for his father’s wealthy friends.
Bing, a brilliant but troubled investigator, suffers from PTSD symptoms as a result of being kidnapped and witnessing the murder of his mother…
I believe that people need stories and book marketing done well can help readers find the stories they need to craft a more hope-filled, compassionate, and meaningful life. The authors I meet are sharp and creative, but many don’t have experience with book marketing. I find coaching authors to amplify their platforms is a rewarding way to support the community. My front-row seat to watching my clients’ dreams become reality is so inspiring. This book was a collaboration of book marketing experts, whom I admire, and I was so honored they agreed to share their insights with our readers.
Writing, publishing, and marketing a book is hard. One of the biggest hurdles for me is my mindset.
Be the Gateway offered me a path to finding my creative why and using that to focus my creativity and my marketing efforts. If you find the creative life a struggle, this book can help you reclaim your excitement.
Many people feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience. They follow best practices in marketing that never seem to pan out, don t produce results, and make them feel lost and oftentimes, frustrated. Be the Gateway offers a powerful way to have an impact. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to be the gateway for them. Instead of throwing products out into the marketplace, you open them up to a new way of looking at…
