Here are 100 books that Talk Triggers fans have personally recommended if you like
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Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
It’s hard not to put Fizz on the list because there’s proof in the pudding. Ted Wright and his team at Fizz (the agency) are responsible for probably half of the top 10 gold-standard word-of-mouth case studies. Period. Almost every brand they work with winds up with an army of raving fans and a bottom line with more than a few more digits than before. If anyone can draw up a great WOM playbook, it’s Wright. So, the book has to be here.
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN
"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright
It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways thatare methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
This was the book that inspired me to switch careers. Wipperfürth details the rise of brands like Doc Martens, Napster and Pabst Blue Ribbon, all of which were WOM success stories. But he did so before the practice of word-of-mouth was openly practiced and promoted by agencies and consultants around the world. Still, you can see the brilliance behind the power of turning your brand over to your customers and how engineering that can happen.
A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.
Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
I was so inspired by the “movement” approach Brains on Fire (the agency) presented in this eponymous title, I reached out to work with them. What resulted is an incredible amount of learning beyond the book and another amazing WOM case study for them (and for a non-profit I served). If I hadn’t seen the positive results of the advice doled out in this book myself, I would describe it as the manual on how to build cults … but the good kind.
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. *…
Mia Lark is running out of options. There is only one way to change the score: the fantasy planet Revivium.
Armed with the powerful magic in the helm and the friendly AI, Hex that goes with it, Mia throws caution out the window. It’s time to find the main guildhall…
Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
This might be the original word-of-mouth marketing book, appearing in 2000, long before other titles focused on the discipline. (In fact, Rosen has followed it up with The Anatomy of Buzz Revisited which came out in 2009.) Rosen, a former marketing executive, interviewed dozens of colleagues to diagnose how to get products in front of early adopters, push consumers to engage, and talk about a product and beyond. While certainly dated, it is still highly relevant and full of idea-sparking stories and examples.
When purchasing certain products, customers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even relative strangers. Yet most of today's marketing still focuses on how to use advertizing and other tools to influence each customer individually, ignoring the fact that buying these "conversation products" is a social process. The guide shows companies how to help customers influence each other through word-of-mouth, using case studies and concrete examples.
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
As a Digital Strategist, after hundreds of meetings with clients, I noticed that the lack of digital marketing strategy is the real reason that some retail companies do not manage to grow and some grow successfully. I went on a search for a book that will be a step-by-step framework on how to plan, integrate and measure the effectiveness of each digital platform. I discovered this book that covers many subjects of digital marketing strategy that are absolutely crucial in successfully managing the strategy of digital marketing retail or eCommerce business.
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing…
I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.
There are many traction channels that we can try to leverage as founders and oftentimes it’s difficult to know which channel will work best. This book provides you with the framework to methodically discover and test different traction channels effectively and systematically grow your startup. If nothing else, this book is a great list of marketing approaches that you can use as a starting point for your growth efforts.
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth
'Anyone trying to break through to new customers can use this smart, ambitious book' Eric Ries, author of The Lean Startup
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
Winner of the 2024 New Mexico - Arizona Book Award.
In this deeply researched novel of America's most celebrated outlaw, Mark Warren sheds light on the human side of Billy the Kid and reveals the intimate stories of the lesser-known players in his legendary life of crime. Warren's fictional composer…
I have done some pretty cool things in the arts. To share a few, I’ve given TEDx talks, I have produced and co-starred in a film that made it to Cannes, I have written 11+ books (one of which was a Barnes & Noble # 1 best seller), I have spoken at SAG/AFTRA and Writer’s Guild, I am an entertainment attorney, and I have an album up on iTunes/Apple Music/Spotify, etc. I really love inspiring people, and helping them to achieve life dreams. I hope this list will help inspire some of you to go after your dreams, too, and with a passion!
The stuff in this book is so good that I used his very techniques to end up co-writing a book with the author!
This book helped me to recognize that my success in show business (and indeed, in any field) was not going to be due to my talent (of which I have in excess supply!) but because of how well I could market that talent, and share it with the world.
Guerrilla Marketing was my trusted friend when I was starting out, and its lessons ring true 20 years later as I continue acting, producing, coding, speaking, and more. In fact, the lessons in this book helped me to book my first TEDx talk just this year (2024).
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new…
I am a sociologist, and I have a passion for ethnographic research. I just love good stories and good storytelling. I’ve published articles on migrant workers, civil society, and labor rights in Southeast Asia. My research interests have expanded to include metaverse technology in education, authentic learning, and the flipped classroom. I have worked as a freelance copywriter, writer, biographer, and editor for a variety of private and non-profit agencies and organizations, including the World Wildlife Fund and Michelin Guide. I also trained and competed in Latin dance, the foundations of which have been applied to my writing and teaching.
I love this book because it is a refreshing look at the trade in artifacts through the experiences of the artisans who produce them. Frederick Wherry tells us how handicraft artisans are able to utilize their special skills and creative talents, their personal and social connections, and their resourcefulness to their advantage while protecting their livelihood and their craft.
I love Wherry’s acute observations that are colorfully captured in his book, which allows us to see how authenticity gets generated in different situations and how it has protected some artisans from competition.
Today it is not uncommon to find items in department stores that are hand-crafted in countries like Thailand and Costa Rica. These "traditional" crafts now make up an important part of a global market. They support local and sometimes national economies and help create and solidify cultural identity. But these crafts are not necessarily indigenous. Whereas Thailand markets crafts with a long history and cultural legacy, Costa Rica has created a local handicraft tradition where none was known to exist previously. In Global Markets and Local Crafts, Frederick F. Wherry compares the handicraft industries of Thailand and Costa Rica to…
I experienced early success in the business world, but I found myself feeling empty. This led to a decades-long exploration of mindfulness, meditation, and yoga. Now, I combine my expertise in business and my passion for mindfulness to make a greater impact on individuals and the world at large. By making mindfulness techniques accessible and relevant to professionals and executives, I teach others to transform their affluence and success into positive influence in their organizations and communities.
I recommend this book because of its accessibility and tie to the new age theories of consciousness. This book has the depth to bring value to experts, yet is accessible to anyone who wants to be a better leader. The authors demonstrate that hard work is not enough, recognizing how we’ve been conditioned to survive instead of thrive. They tout the benefits of compassion, empathy, resilience, and authentic engagement and encourage readers to rewire their thinking to manifest real change. This book doesn’t sugarcoat the fact that real change isn’t easy. It requires intention, finding purpose, and practice. But the authors also give you the tools and empowerment to make change a reality.
Realize your fullest leadership potential, claim your boldest vision, and prioritize the well-being of your team and world with this new science-based approach to leadership.
Boundless Leadership provides a complete and systematic roadmap to finding meaning in your work, realizing your full leadership potential, and inspiring your team with resilience, innovation, compassion and confidence. Contemplative psychotherapist Joe Loizzo, MD, PhD, and executive advisor Elazar Aslan, MBA, PCC, offer a new science-based vision of leadership that prescribes disciplines of mind, heart, and body to help leaders cultivate clarity, compassion and fearlessness for themselves and throughout…
Ramon Ramirez’s Dog is a collection of essays written over the years about the adventures and misadventures, mostly outside but occasionally inside the diplomatic career of a U.S. ambassador. Common threads weaving the stories together are a desire for a life well-lived, balancing career with family and friends, keeping physically…
I’m puzzled by how people and technology evolve—as humankind we created all of these wonders to make our life easier. At the same time, I feel that we are more focus on the technology and processes, rather than people. It drew me to the topic of sociotechnical systems, which fascinates me. I’ve formal education in IT, and everything is binary; however, during my career I was drawn to the intersection of technology and people. My mission in life is to support a new generation of leaders that want to create an organisational environment that puts people in the center!
In my quest (you can also call it a professional career), I’m drawn to complexity since we create software for complex problems. There are books on Complexity Science; however, they are very academic. This particular book gives practical advice to cope with complexity. It acknowledges the balance between the emotional and rational sides and why we must bring our full-self to any aspect of our life. The “don’t be emotional, this is work” proves to be a threat to our mental well-being and kills innovation in a company. In the book, the authors explore how to listen to our bodies in the face of complexity in an accessible way.
There is a complexity paradox that we all need to understand. We humans have a natural inclination towards connection, engagement, and creativity - all necessary skills to thrive in complexity. The problem is that the stress caused by uncertainty and ambiguity makes it difficult to tap into this inclination when we need it the most. This book offers a set of practices that help you not only understand complexity but actually hack into your own nervous system to bring your natural capacities back online. By paying close attention to your body, redefining your emotional experiences, and connecting more deeply to…
