Here are 61 books that Search Engine Society fans have personally recommended if you like Search Engine Society. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Algorithms of Oppression: How Search Engines Reinforce Racism

Elad Segev Author Of Google and the Digital Divide

From my list on social impact of big tech companies.

Why am I passionate about this?

I am a professor of International Communication at Tel Aviv University. I am fascinated by the complex relationship between information and power. In my studies I often use cross-national comparisons to understand how information helps us to develop identities and cultures. I am also very interested in technology: What are the latest technological developments? How do people use them to gain power? What are the consequences of technology use on our lives? In my books, I try to share this passion with the readers and address these questions with the hope of making our world a more equal and peaceful place.

Elad's book list on social impact of big tech companies

Elad Segev Why Elad loves this book

People often believe that algorithms are neutral. This book does a wonderful job of showing that this is a wrong belief. Through numerous examples it reveals how algorithms perpetuate and sometimes intensify racial and gender stereotypes.

I found this book to be very thought-provoking, particularly when it comes to the power of algorithms to deepen social inequalities. It presents a major problem that we increasingly face today, as people rely on AI algorithms, but it also offers some possible remedies through education and legislation. 

By Safiya Umoja Noble ,

Why should I read it?

7 authors picked Algorithms of Oppression as one of their favorite books, and they share why you should read it.

What is this book about?

A revealing look at how negative biases against women of color are embedded in search engine results and algorithms
Run a Google search for "black girls"-what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society.
In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search…


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Book cover of Aggressor

Aggressor by FX Holden,

It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.

The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…

Book cover of The Four

Elad Segev Author Of Google and the Digital Divide

From my list on social impact of big tech companies.

Why am I passionate about this?

I am a professor of International Communication at Tel Aviv University. I am fascinated by the complex relationship between information and power. In my studies I often use cross-national comparisons to understand how information helps us to develop identities and cultures. I am also very interested in technology: What are the latest technological developments? How do people use them to gain power? What are the consequences of technology use on our lives? In my books, I try to share this passion with the readers and address these questions with the hope of making our world a more equal and peaceful place.

Elad's book list on social impact of big tech companies

Elad Segev Why Elad loves this book

As promised by its title, this book indeed reveals the DNA of big tech companies. I learned about the strategies that helped them to rise to power and transform our economic and social landscape. It unveils their sophisticated manipulations that affect every aspect of our daily life. Reading this book changed the way I think about tech companies ever since!

By Scott Galloway ,

Why should I read it?

1 author picked The Four as one of their favorite books, and they share why you should read it.

What is this book about?

THE NEW YORK TIMES BESTSELLER

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal lenge them?

In the same irreverent style that has made…


Book cover of The Search

Elad Segev Author Of Google and the Digital Divide

From my list on social impact of big tech companies.

Why am I passionate about this?

I am a professor of International Communication at Tel Aviv University. I am fascinated by the complex relationship between information and power. In my studies I often use cross-national comparisons to understand how information helps us to develop identities and cultures. I am also very interested in technology: What are the latest technological developments? How do people use them to gain power? What are the consequences of technology use on our lives? In my books, I try to share this passion with the readers and address these questions with the hope of making our world a more equal and peaceful place.

Elad's book list on social impact of big tech companies

Elad Segev Why Elad loves this book

This book focuses on the story of the rise of Google. Reading it helped me realize how massive its influence is on our lives in every possible way.

One concept that particularly captured my attention was the “Database of Intentions.” By searching in Google, we feed its algorithms with our identity, wishes, and desires. Eventually, the algorithm is designed to predict or even tell us who we are and what we would like. Although it was written in 2006, the recent rise of AI technologies makes those claims relevant more than ever before.

By John Battelle ,

Why should I read it?

1 author picked The Search as one of their favorite books, and they share why you should read it.

What is this book about?

The rise of Google is one of the most amazing stories of our time. Jumping into the search industry long after Yahoo!, AltaVista, Lycos, and other competitors, Google offered a radical new approach to search, redefined the idea of viral marketing, and in just seven years became the largest IPO in the history of Silicon Valley. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job-hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded…


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Book cover of Trusting Her Duke

Trusting Her Duke by Arietta Richmond,

A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.

Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…

Book cover of Code and Other Laws of Cyberspace

Elad Segev Author Of Google and the Digital Divide

From my list on social impact of big tech companies.

Why am I passionate about this?

I am a professor of International Communication at Tel Aviv University. I am fascinated by the complex relationship between information and power. In my studies I often use cross-national comparisons to understand how information helps us to develop identities and cultures. I am also very interested in technology: What are the latest technological developments? How do people use them to gain power? What are the consequences of technology use on our lives? In my books, I try to share this passion with the readers and address these questions with the hope of making our world a more equal and peaceful place.

Elad's book list on social impact of big tech companies

Elad Segev Why Elad loves this book

This book is one of the first comprehensive accounts of the ways that code and algorithm design have transformed our society. While reading this book, I also learned about the complex legal battle in which large corporations push forward their commercial interests through their code.

Using copyright laws and with the support of governments, big tech companies have successfully managed to dominate our social and cultural spheres, making it more difficult for smaller companies and individual users to raise their unique voices. What I also like about this book is that it offers practical solutions and directions to fight back and make this world more equal.

By Lawrence Lessig ,

Why should I read it?

1 author picked Code and Other Laws of Cyberspace as one of their favorite books, and they share why you should read it.

What is this book about?

An exciting examination of the core values of cyberspace - intellectual property, free speech, and privacy - from one of Americas most brilliant young legal theorists. . How should we regulate cyberspace? Can we? Its a cherished belief of techies and net denizens everywhere that cyberspace is fundamentally, unalterably impossible to regulate. Thus the legendary freedom of the Net. Lawrence Lessig warns that, if were not careful, well wake up one day to discover that the character of cyberspace has changed out from under us. Commercial forces will dictate the change, and architecture - the very structure of cyberspace itself…


Book cover of Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley

Rick Umali Author Of Learn GIT in a Month of Lunches

From my list on working in the computer industry.

Why am I passionate about this?

My curiosity and enthusiasm for computers and what they can do has not faded since I first encountered them in grade school (with the Commodore VIC-20). At this stage in my life, I’m thrilled that I can still get paid to play with them and make them do things. The computer industry is both my daily grind and my playground. You can come at this field casually, or intensely, but as long as you can interact with the computer, the computer will welcome you. The five books in this list paint the possibilities of work in this challenging but rewarding industry: failure, success, immortality, and everything in between. Enjoy!

Rick's book list on working in the computer industry

Rick Umali Why Rick loves this book

Most of my work experiences have been with startups, but that statement is a bit misleading. To be more accurate, I worked at early-stage companies, since the smallest company I worked for was already 35 people. Chaos Monkeys conveys both the excitement and drudgery of founding a real start-up (Antonio starts with two other co-founders).

Antonio’s book takes us from his cushy job on Wall Street to making the leap to running his own venture. Antonio’s flavorful style is the perfect voice as he takes you into those meetings at which money is exchanged, contracts are signed, and options are handed out. His company’s exit and his summation of what was gained and lost are the bread and butter conversations of anyone who’s ever worked in a high-tech startup. This is an illuminating and insightful book.

By Antonio Garcia Martinez ,

Why should I read it?

1 author picked Chaos Monkeys as one of their favorite books, and they share why you should read it.

What is this book about?

NEW YORK TIMES BESTSELLER

An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network.

Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating…


Book cover of The World Is Flat

Why am I passionate about this?

As an octogenarian with one foot rooted in each superpower in today’s world, I have witnessed the traumas and breakthroughs of humanity since World War II. Believing that true international education happens through immersion within “other” peoples’ territory, I dedicated my career to this endeavor in both directions. In the last decade, I have redirected my publications from academics to the general public and readers young at heart.  

Geopolitical forces and technological revolutions have brought humanity to a utopian-dystopian precipice, where we face dire perils and opportunities. My five recommended books explain how we got here and offer wisdom on how to survive and flourish going forward.

Vivian's book list on humanity’s perils and opportunities in today’s world, by geopolitical experts, scientists, and a theologian

Vivian Ling Why Vivian loves this book

When this book was published at the dawn of the 21st century, it opened eyes to the reality that the America-dominated world order was about to take a seismic shift. It also knocked Americans off their complacent pedestals. 

Soviet Union had disintegrated a decade earlier, and China was only beginning to emerge from its Third World status. America dominated in virtually every sector of the international arena. While many Americans continue to turn a blind eye to the message in this book, I found it to be totally convincing.

Now 20 years later, I would call it prophetic. In the current geopolitical climate, we need an update from Friedman, and he has obliged in the form of columns in the New York Times.

By Thomas L. Friedman ,

Why should I read it?

1 author picked The World Is Flat as one of their favorite books, and they share why you should read it.

What is this book about?

A New Edition of the Phenomenal #1 Bestseller

"One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal," the Nobel laureate Joseph E. Stiglitz wrote in The New York Times reviewing The World Is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents across the country, this third edition also includes…


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Book cover of The Duke's Christmas Redemption

The Duke's Christmas Redemption by Arietta Richmond,

A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.

Lady Charlotte Wyndham, given in an arranged marriage to a man she…

Book cover of Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy

Donald Cohen Author Of The Privatization of Everything: How the Plunder of Public Goods Transformed America and How We Can Fight Back

From my list on the battle between democracy and oligarchy.

Why am I passionate about this?

I have been reading, researching, and writing on the limitations of market capitalism and the unique and important role of government in meeting public needs for almost 30 years. I have come to firmly believe that we can’t – as a nation and planet – solve our most pressing problems without rebuilding trust in government and the capacity and authority of governing institutions. We can’t eliminate poverty, eradicate structural racism, protect our environment and the planet without democratic institutions that have the power to do so. We need markets, but transferring too much power to the market has created many of the problems we face today. 

Donald's book list on the battle between democracy and oligarchy

Donald Cohen Why Donald loves this book

Although published several years ago, this book is a timely investigation about the power of big tech on so many aspects of our lives.

The book focuses to a great extent on the impacts on the music, book, and newspaper industries that have been significantly disrupted by the tech industry. But it also alerts to the larger implications, especially as tech becomes increasingly dominant in our economy, democracy, and lives. 

By Jonathan Taplin ,

Why should I read it?

1 author picked Move Fast and Break Things as one of their favorite books, and they share why you should read it.

What is this book about?

A Financial Times 'Best Thing I Read This Year'

LONGLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD

Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising. Those that create the content - the artists, writers and musicians - are finding they can no longer survive in this unforgiving economic landscape.

But it didn't have to be this way.

In Move Fast and Break Things, Jonathan Taplin offers…


Book cover of The Sovereign Individual: Mastering the Transition to the Information Age

Somi Arian Author Of Career Fear (and how to beat it): Get the Perspective, Mindset and Skills You Need to Futureproof your Work Life

From my list on preparing you for the digital era.

Why am I passionate about this?

I'm Somi Arian, a tech philosopher, award-winning filmmaker, author, LinkedIn-Top-Voice, and the founder of InPeak, a Web3 education and professional networking platform. My background in Philosophy of Science and Technology informs my role in society as a 'Transition Architect.' My documentary, The Millennial Disruption, featuring industry leaders, won three international awards. My book, Career Fear (and how to beat it), addresses the future of work and the skills we all need to survive and thrive in the age of Artificial Intelligence and Blockchain. As a speaker, I give talks and workshops internationally on the impact of technology on society, the business landscape, the future of work, Web3, NFTs, the Metaverse, and blockchain technology.

Somi's book list on preparing you for the digital era

Somi Arian Why Somi loves this book

This book is a prescient and compelling analysis of the challenges and opportunities presented by the transition from an industrial to an information-based society.

The authors, who have a track record of accurately predicting global political and economic trends, explore the shift towards a new era of individualized power, as governments lose their grip on commerce and society becomes more democratized.

They offer practical strategies for adapting financially to this new reality, emphasizing the importance of cultivating two skillsets in depth and becoming the best in your field to capitalize on the growing trend of personalized, online work.

The book covers a range of topics, including the mega political transformations in historic perspective, the sophistication of violence in the agricultural revolution, and the emergence of the cyber economy. It also delves into the impact of the information age on the global economy, government, and society, and explores the potential for…

By James Dale Davidson , William Rees-Mogg ,

Why should I read it?

1 author picked The Sovereign Individual as one of their favorite books, and they share why you should read it.

What is this book about?

Two renowned investment advisors and authors of the bestseller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century.

The Sovereign Individual details strategies necessary for adapting financially to the next phase of Western civilization.

Few observers of the late twentieth century have their fingers so presciently on the pulse of the global political and economic realignment ushering in the new millennium as do James Dale Davidson and Lord William Rees-Mogg. Their bold prediction of disaster on…


Book cover of Creating a Learning Society: A New Approach to Growth, Development, and Social Progress

Harald Sander Author Of Understanding the New Global Economy: A European Perspective

From my list on how to make globalization work for all people.

Why am I passionate about this?

As a boomer and working-class kid, I experienced living conditions improving rapidly. This sparked my interest in studying international and development economics to explore how we can create a better and more equitable world. As professor of international economics, I have been researching and teaching for many years about what is now known as “globalization”. This taught me two things that inspired me to write my latest book: First, to understand the process and consequences of (de-)globalization, in-depth study is essential to avoid popular misconceptions about the global economy; and, second, globalization needs to be carefully managed to make it work for all people.

Harald's book list on how to make globalization work for all people

Harald Sander Why Harald loves this book

I enjoyed this book because it provides a demanding, essential, and controversial reading.

Nobel laureate Joseph Stiglitz and his long-time co-author Bruce Greenwald make three crucial points: First, learning is the key to innovation and thus to economic and societal progress; second, many of our institutions, especially the strong protection of intellectual property rights often inhibit learning and innovation; and third, openness to trade is not always the best way to promote learning.

Instead, the authors advocate “an infant-economy protection” of the entire manufacturing sector in developing economies.

Whether or not you follow the authors in their conclusions, this book is an intellectual treat for anyone who enjoys a challenging read.

By Joseph E. Stiglitz , Bruce Greenwald ,

Why should I read it?

1 author picked Creating a Learning Society as one of their favorite books, and they share why you should read it.

What is this book about?

It has long been recognized that an improved standard of living results from advances in technology, not from the accumulation of capital. It has also become clear that what truly separates developed from less-developed countries is not just a gap in resources or output but a gap in knowledge. In fact, the pace at which developing countries grow is largely a function of the pace at which they close that gap. Thus, to understand how countries grow and develop, it is essential to know how they learn and become more productive and what government can do to promote learning. In…


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Book cover of Old Man Country

Old Man Country by Thomas R. Cole,

This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.

In these and other intimate conversations, the book…

Book cover of Post-Capitalist Society

Steve Bucci Author Of Credit Repair Kit For Dummies

From my list on a successful life financially and mentally.

Why am I passionate about this?

I began a mission in 1991 to help individuals and families recover from the unfairness of the financial system. I believe that understanding personal finance and having good credit is essential to living a successful life in the United States; however, most people don’t understand (because they have never been taught) even the basics. I formed a non-profit serving three states that helped tens of thousands of families and individuals get back in control of their finances, wrote a weekly column on credit and debt for Bankrate.com for 20 years, and wrote or co-wrote ten books on credit, scoring, and debt management.

Steve's book list on a successful life financially and mentally

Steve Bucci Why Steve loves this book

I met Peter at a conference years ago and will never forget the experience. His vision of the future was unique and compelling.

I found the book, his thinking completely out of the box, and his insight into major forces changing our world without peers. Peter ties money, politics, social change, and trends together, offering a peek into the challenges and direction of the future.

By Peter F. Drucker ,

Why should I read it?

2 authors picked Post-Capitalist Society as one of their favorite books, and they share why you should read it.

What is this book about?

Provides insight into the changes that are affecting politics, business and society itself. Business managers need to be aware of these changes in order to benefit from the opportunities that the future has to offer.


Book cover of Algorithms of Oppression: How Search Engines Reinforce Racism
Book cover of The Four
Book cover of The Search

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5 book lists we think you will like!

Interested in algorithms, computer science, and technology?

Algorithms 38 books
Computer Science 35 books
Technology 137 books