Book description
THE NEW YORK TIMES BESTSELLER
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these compa nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate…
Why read it?
1 author picked The Four as one of their favorite books. Why do they recommend it?
As promised by its title, this book indeed reveals the DNA of big tech companies. I learned about the strategies that helped them to rise to power and transform our economic and social landscape. It unveils their sophisticated manipulations that affect every aspect of our daily life. Reading this book changed the way I think about tech companies ever since!
From Elad's list on social impact of big tech companies.
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