Here are 100 books that Misbehaving fans have personally recommended if you like
Misbehaving.
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My passion is using field experiments to explore economic questions. Since the early 1990s I have generated more than 200 papers published in academic journals using the world as my lab. That’s what we do as academics. The problem is that locked away in these journals is an enormous amount of wisdom and insights that can not only help the realm of academia, but also change the world as we know it. The brilliant authors of these books unlock the ideas and knowledge found in the academic papers that are full of jargon and math, aimed towards a narrow audience, and put them in language aimed towards the masses where real change can be implemented.
Many people are now aware of the power of incentives. However, it is not hard to find examples of times when incentives and signals do not align.
Take an example addressed in this book: organizations highlight teamwork but use individual incentives. Incentives and signals can help you achieve your goals, but you must make sure that incentives are signally what you intend.
My co-author of The Why-Axis and many academic papers, Uri Gneezy, combines learnings from behavioral economics, game theory, psychology, and fieldwork to teach you to do just that. You will learn how to ensure that your incentives send the signal that you want.
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world
Incentives send powerful signals that aim to influence behavior. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals.
Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. Employing real-world scenarios just like this to illustrate this everyday phenomenon, behavioral economist…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!
This book takes a deeper look into the psychology of choices and pricing.
It helps provide more context and understanding around some familiar tactics and what drives buyer’s decisions. While price setting can be a technical activity, leaders need to understand the softer/behavioral skills to sell that price both internally and externally. Both components are important in order to get your pricing right.
Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association
How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-a firm's or manager's pricing orientation-results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows…
The truth is, I’ve never fit in. I'm always asking questions like: Why do we do it that way? And, what if we tried this instead? These types of questions, however, though intriguing to me and other creatives, make the keepers of the status quo really nervous. As a professor and narrative inquiry researcher, I study the stories of people who've been silenced—extracting the characters, plot, and setting these narratives have in common. For workplace abuse survivors, a salient theme is they think big! To support this mission, I'm on the Executive Board and serve as the Education Director for the National Workplace Bullying Coalition and am a regular contributor to Psychology Today.
A book on quitting may seem like a downer to end my list of recommendations, but if that is what you think, you’ve got quitting all wrong.
Quitting is not about endings, but about clearing the page so there is space to write the next story. In this thought-jostling book, Duke brings the reader into the lives of notable characters who stayed in the game too long and the high price they paid for not walking away.
Throughout her engaging narratives, she infuses research on why we hang on too long and offers reflective questions to get us out of the muck. Threaded amongst the chapters are life lessons disguised on quips like when we quit on time, it likely feels like we are giving up too early, and when it looks like a tie between sticking it out and cutting our losses, we are almost always better walking away.…
'Brilliant and entertaining' Daniel Kahneman | 'Quit what you are doing right now and read this' Richard Thaler | 'Engrossing, important, and grounded in science' Katy Milkman
What if the secret to success is not just hard work, but knowing when to change track?
In this game-changing guide, decision-making expert Annie Duke shows why quitting what holds you back is essential for success. Drawing on new research and fascinating examples, this book offers practical strategies and explains:
Why it's so hard to walk away How to identify when it's best to persevere or pivot How quitting on time often feels…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I’m a Swiss researcher and university professor who applies mathematics and psychology to build quantitative models for financial decision-making. Most of my scientific contributions belong to a field of research called behavioral finance, that is, the study of how psychology affects financial decisions. I love mathematics, and I am fascinated by its ability to describe complex mechanisms, including those that generate human behavior.
From this book, I learned that cognitive errors and human misbehaviours are not necessarily in contradiction to rationality.
It taught me that the generally negative perspective on psychological mechanisms provided by behavioural economics is limited. By contrast, a deeper understanding of what rationality means is needed. This book enriched my own way of analyzing how psychological factors impact daily decisions.
For a long time, economists have assumed that we were cold, self-centred, rational decision makers - so-called Homo economicus; the last few decades have shattered this view. The world we live in and the situations we face are of course rich and complex, revealing puzzling aspects of our behaviour. Optimally Irrational argues that our improved understanding of human behaviour shows that apparent 'biases' are good solutions to practical problems - that many of the 'flaws' identified by behavioural economics are actually adaptive solutions. Page delivers an ambitious overview of the literature in behavioural economics and, through the exposition of these…
When I first started covering Wall Street as a reporter, I faced a steep learning curve. I had always loved history, but I knew almost nothing about the history of Wall Street itself. I started educating myself -- and what began as a utilitarian effort to do my job better became a life-changing passion. Too often, financial history gets written for analysts and academics; it was a rare joy to find writers who told these wonderful Wall Street tales in an engaging, accessible way. That became my goal as an author: to write financial history in a way that could fascinate the general reader.
Perhaps no academic theory has had a more pernicious impact on how we understand and regulate the markets than the “rational market hypothesis” – the theory that “markets know best” and work best if left alone. Justin Fox explains the rise, the rule, and the ruin of this powerful but fundamentally flawed idea in a remarkably engaging way. A delight to read!
Chronicling the rise and fall of the efficient market theory and the century-long making of the modern financial industry, Justin Fox's "The Myth of the Rational Market" is as much an intellectual whodunit as a cultural history of the perils and possibilities of risk. The book brings to life the people and ideas that forged modern finance and investing, from the formative days of Wall Street through the Great Depression and into the financial calamity of today. It's a tale that features professors who made and lost fortunes, battled fiercely over ideas, beat the house in blackjack, wrote bestselling books,…
When I became a minimalist, I found that having less made my household chores so much easier. Before then, I thought I was a loser who lets dirty dishes and laundry pile up. But when my environment changed, what I had believed was my personality also shifted. Once my apartment was tidy, it became a habit to do the dishes right away and vacuum the floor before going out, and my life became consistently enjoyable. But other habits were harder nuts to crack, like quitting drinking or exercising regularly. In Hello, Habits I write about my journey of acquiring these habits through a process of trial and error.
Hyperbolic discounting is a term used in behavioral economics to describe our tendency to overvalue immediate gratification while undervaluing future rewards. When asked to choose between getting (A) one apple a year from now or (B) two apples a year and a day from now, people pick (B). However, if the choice is between getting (A) one apple today or (B) two apples tomorrow, people find (A) more attractive. Why is it so difficult to acquire good habits, like going to bed early or getting important work done, instead of playing with our smartphone? The idea of hyperbolic discounting offers a brilliant explanation, shedding light on the troublesome natures we humans possess. Although that’s not the main focus of this book, it’s still an excellent, easy-to-read introduction to behavioral economics.
Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.
In Carrot and Sticks, Ian Ayres, the New York Times bestselling author of Super Crunchers, applies the…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!
This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.
Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
I’ve spent years working with women who are expected to be confident, decisive, and polished, but are rarely taught how to build those skills. Through my work in politics, public service, and coaching thousands of women, I’ve seen how small, often invisible habits can keep capable women from being fully heard or respected. What I love most is helping women with the practical, everyday moments, like how to say no without apologizing, set boundaries, and build real influence. I’m passionate about leadership because I’ve watched these shifts change careers and lives, and these books reflect the lessons I come back to again and again.
I love this book because it showed me how small adjustments can dramatically increase the chances that people take action.
This was crucial to my knowledge base as a leader because increasing the likelihood someone takes the action you want them to take is a keystone skill of leaders. This book really helped me increase my power as a leader by becoming a better connector.
Overall, it showed me how simple and easy to implement “nudges” can change outcomes.
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition*
An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein
More than 2 million copies sold
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and…
I have been a financial analyst for over 30 years, including two as a fund manager specializing in currencies and commodities with a strong focus on fundamental analysis. These two markets are driven by distinct forces that must be understood to trade profitably and consistently. Ignoring these dynamics leads to pure speculation rather than a solid approach. Over time, I realized how essential it is to move beyond short-term trading and base decisions on solid fundamentals. Through Trading with David (website and YouTube channel), I share my insights and analyses, helping traders develop a deeper understanding of market dynamics and make well-founded trading choices.
This is one of the most influential books on macroeconomics ever written. I found it particularly insightful because it explains the relationship between employment, interest rates, and money supply in a way that remains highly relevant today.
What I love about this book is how it challenges classical economic theories and introduces a more dynamic approach to understanding markets. Keynes’ insights into economic cycles and government intervention are invaluable for Forex traders who need to anticipate market reactions to fiscal and monetary policies. Even though it was written in the 1930s, many of its principles still shape modern economic thinking.
John Maynard Keynes (1883-1946) is perhaps the foremost economic
thinker of the twentieth century. On economic theory, he ranks with Adam
Smith and Karl Marx; and his impact on how economics was practiced,
from the Great Depression to the 1970s, was unmatched.
The General Theory of Employment, Interest and Money was
first published in 1936. But its ideas had been forming for decades ? as
a student at Cambridge, Keynes had written to a friend of his love for
'Free Trade and free thought'. Keynes's limpid style, concise prose, and
vivid descriptions have helped to keep his ideas alive -…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
When I got out of college, I fell in love with mediation—resolving other people’s conflicts in all kinds of settings. In developing my mediation career, I got deep into psychology as a therapist, and then deep into law, as a family lawyer. Putting these professions together, I developed a niche in handling high conflict personalities in family, workplace, and legal disputes. Now I teach how to mediate and negotiate with high conflict people around the world. I am excited to share how to negotiate in high conflict situations to bring peace to relationships everywhere.
I got this book when I was in law school and found it to be filled with insights that I never expected nor got anywhere else. It must be good because it’s on its 8th edition now! However, I should warn you that it’s dense (over 600 pages) and designed for students. But for the reader who wants to become a serious professional negotiator, this is the book I keep referring back to. This is for the person who wants a really deep dive into the subject of negotiations. It covers every aspect from psychology to economics to closing the deal.
Negotiation is a critical skill needed for effective management. Negotiation 8e by Roy J. Lewicki, David M. Saunders, and Bruce Barry explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution. It is relevant to a broad spectrum of management students, not only human resource management or industrial relations candidates.
