The best books to dive into the next generation of behavioral finance

Book cover of Prospect Theory: For Risk and Ambiguity Book cover of Sludge: What Stops Us from Getting Things Done and What to Do about It Book cover of Optimally Irrational: The Good Reasons We Behave the Way We Do Book cover of A Behavioral Approach to Asset Pricing Book cover of A Wealth of Well-Being: A Holistic Approach to Behavioral Finance

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Book cover of A Wealth of Well-Being: A Holistic Approach to Behavioral Finance Book cover of A Behavioral Approach to Asset Pricing Book cover of Sludge: What Stops Us from Getting Things Done and What to Do about It Book cover of Prospect Theory: For Risk and Ambiguity Book cover of Mixed Signals: How Incentives Really Work Book cover of The Myth of the Rational Market: A History of Risk, Reward, and Delusion on Wall Street

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