Why read You Can Negotiate Anything?

Book cover of You Can Negotiate Anything: How to Get What You Want

Book description

Regardless of who you are or what you want, you can negotiate anything promises Herb Cohen, the world’s best negotiator.

From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love—it’s all negotiable.” Hailed by such publications as Time, People,…

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Negotiation

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Why read it?

2 authors picked You Can Negotiate Anything as one of their favorite books. Why do they recommend it?

Edward Greenberg

Author

I teach negotiation techniques, and this is a seminal work. It is valuable to anyone and everyone, whether in business or not. This is Mr. Trump's Bible, as he was a student of Mr. Cohen.

The title couldn't be more descriptive. It's like being able to read another person's mind or having their playbook. Wanna get what you want? Read the book and follow its lessons. Anybody can be convinced of anything given the right circumstances. Messrs Cohen and Gantry are in complete agreement on that point.

From Edward's list on quintessential American History/Americana.

Ed Brodow

Author

Cohen was one of the first authors to argue that everything is negotiable. His prose is direct and easy to read. His strategies are effective when negotiating with your boss, your mate, your children, your credit card company, and even yourself. “Power is based on perception,” Cohen writes, “If you think you’ve got it then you’ve got it!” This is a powerful concept that few people appreciate.

From Ed's list on how to negotiate for personal success.